Tuesday Wake-Up Call: Netflix's 'Black Mirror' storytelling experiment, and Google's new ad chief

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Get all the news on Advertising Week each evening this week in our pop-up email newsletter. Sign up right here What people are talking about today: Remember the "Choose Your Own Adventure" books of your childhood? Netflix is planning some new programming with a similar storytelling format, Bloomberg News reports. Viewers "will get to choose their own storylines in one episode of the upcoming season of 'Black Mirror,' the Emmy-winning science-fiction anthology series," Bloomberg says. We can't wait to see it. Just one request, though. The real world seems dystopian enough right now -- is it too much to ask for one storyline that ends with a happily-ever-after?Advertising Week New York (one day down, three to go)After day one, here's a thought from Jeanine Poggi: During the five panels she's moderating, only two of the 15 speakers (not counting herself) are women. That's interesting, "considering there are more than a half dozen panels on Monday alone focused on gender equality, diversity and inclusion," Poggi writes in Ad Age's roundup, which includes more on the diversity, equality and inclusion discussions; the line to get photos with Bullseye, Target's mascot dog; a prediction of ads to come on Netflix; and the downside of reducing Advertising Week sprawl. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-10-02 00:00:00 UTC ]
News tagged with: #email newsletter #real world

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Cornerstone celebrates Fforde's latest with TV ad campaign

Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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The enduring obstacles and imbalances facing Black athletes and coaches

Post columnist John Feinstein explores the dynamics of race in professional baseball, basketball and football. Continue reading at The Washington Post

[ The Washington Post | 2022-01-14 13:00:22 UTC ]
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PRH Peru Chief and Author in Defamation Case: Publishing Industry Support

IPA, CPJ, and several embassies condemn the defamation verdict against PRH Peru's Jerónimo Pimentel and author Christopher Acosta. The post PRH Peru Chief and Author in Defamation Case: Publishing Industry Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-12 15:59:10 UTC ]
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Jabari Asim on Decolonized Souls, Black Love, and Writing the Past

When I reviewed Jabari Asim’s first short story collection, A Taste of Honey (2010),  I knew him to be a prominent essayist and cultural critic, author of What Obama Means and The N Word, former Washington Post deputy books editor and editor in chief of the iconic The Crisis, the journal of the... Continue reading at Literrary Hub

[ Literrary Hub | 2022-01-12 09:49:19 UTC ]
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Storytel revenues up 20% in 2021 as company eyes more exclusive content

Swedish audio streaming company Storytel’s revenues for the last quarter of 2021 were up 20% on the previous year, in line with its forecast. Continue reading at The Bookseller

[ The Bookseller | 2022-01-11 18:19:04 UTC ]
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Parenting while Black was hard enough for Taylor Harris. Then something went wrong

Taylor Harris discusses 'This Boy We Made,' her memoir on seeking answers about her son, the anxieties of Black parenting and her evolving faith Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-01-11 14:00:41 UTC ]
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In ‘Mouth to Mouth,’ a Tom Ripley-like storyteller spins a mesmerizing yarn

Antoine Wilson's novel is loaded with fateful encounters, hidden agendas, shrouded identities, adulterous betrayals and brushes with death. Continue reading at The Washington Post

[ The Washington Post | 2022-01-11 11:00:18 UTC ]
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Tuesday New Release Day: Starring Schulz, Attenberg, Yanagihara, and More

Here’s a quick look at some notable books—new titles from Kathryn Schultz, Jami Attenberg, Hanya Yanagihara, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-01-11 10:59:04 UTC ]
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Black Sands Gets $500K 'Shark Tank' Offer From Kevin Hart

Black Sands Entertainment, an African American–owned comics publisher, webcomics app, and media venture, has agreed to an offer of $500,000 for a 30% stake in the company from comedian and actor Kevin Hart. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-11 05:00:00 UTC ]
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Sweden’s Storytel Cites a 20-Percent Gain in 2021 over 2020

Storytel reports good momentum for its audiobook and ebook streaming services in Poland, Russia, and Turkey—and less so in the Netherlands. The post Sweden’s Storytel Cites a 20-Percent Gain in 2021 over 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-10 12:45:40 UTC ]
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Revenues up £1.3m at Roald Dahl Story Company before Netflix deal earned £370m

The Roald Dahl Story Company, which manages the rights to the authors characters and stories, made £27.1m in the year to December 2020, up £1.3m from £25.8m in 2019, before its 2021 acquisition by Netflix earned the estate £370m. Continue reading at The Bookseller

[ The Bookseller | 2022-01-09 17:39:30 UTC ]
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Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek

[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Mirror Books signs Murphy-Bates on serial killer Port

Mirror Books has signed journalist Sebastian Murphy-Bates' book on serial killer Stephen Port.    Continue reading at The Bookseller

[ The Bookseller | 2022-01-04 10:18:42 UTC ]
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As a black literary agent, I despair at UK publishing's lack of diversity | Natalie Jerome

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[ The Guardian | 2022-01-01 10:00:46 UTC ]
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Why being Black in America so often involves some kind of performance

Michael Eric Dyson explains the intersection of race, entertainment and survival. Continue reading at The Washington Post

[ The Washington Post | 2021-12-30 13:00:00 UTC ]
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UK's first Black specialist bookshop New Beacon to close

The UK's first Black specialist bookshop is to shut its doors and move entirely online, as financial constraints jeopardise its future.  Continue reading at The Bookseller

[ The Bookseller | 2021-12-28 16:05:54 UTC ]
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The exceptional stories in ‘On Girlhood’ explore the realities of growing up Black and female

‘On Girlhood,’ edited by Glory Edim, pulls together the work of Toni Morrison, Alice Walker and more. Continue reading at The Washington Post

[ The Washington Post | 2021-12-23 12:00:13 UTC ]
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Acclaimed Black Feminist bell hooks Dies at 69

bell hooks, the activist, author, groundbreaking intersectional feminist theorist, and professor, died on December 15 at her home in Berea, Ky. She was 69. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-20 05:00:00 UTC ]
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American colonists called him a tyrant. But was King George III really so bad?

The monarch had plenty of shortcomings, but he wasn’t a brute, writes Andrew Roberts. Continue reading at The Washington Post

[ The Washington Post | 2021-12-17 13:00:00 UTC ]
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Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek

[ AdWeek | 2021-12-16 22:30:00 UTC ]
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