Tuesday Wake-Up Call: Netflix's 'Black Mirror' storytelling experiment, and Google's new ad chief

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Get all the news on Advertising Week each evening this week in our pop-up email newsletter. Sign up right here What people are talking about today: Remember the "Choose Your Own Adventure" books of your childhood? Netflix is planning some new programming with a similar storytelling format, Bloomberg News reports. Viewers "will get to choose their own storylines in one episode of the upcoming season of 'Black Mirror,' the Emmy-winning science-fiction anthology series," Bloomberg says. We can't wait to see it. Just one request, though. The real world seems dystopian enough right now -- is it too much to ask for one storyline that ends with a happily-ever-after?Advertising Week New York (one day down, three to go)After day one, here's a thought from Jeanine Poggi: During the five panels she's moderating, only two of the 15 speakers (not counting herself) are women. That's interesting, "considering there are more than a half dozen panels on Monday alone focused on gender equality, diversity and inclusion," Poggi writes in Ad Age's roundup, which includes more on the diversity, equality and inclusion discussions; the line to get photos with Bullseye, Target's mascot dog; a prediction of ads to come on Netflix; and the downside of reducing Advertising Week sprawl. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-10-02 00:00:00 UTC ]
News tagged with: #email newsletter #real world

Other Publishing stories related to: 'Tuesday Wake-Up Call: Netflix's 'Black Mirror' storytelling experiment, and Google's new ad chief'


What The Umbrella Academy Can Teach Us About Inclusive Storytelling

The long wait for fans of The Umbrella Academy is finally over. Netflix released Season 3 of this hit series, which centers on a dysfunctional family of superheroes. The siblings reunite to solve the mystery of their father's death (and, of course, stop an imminent apocalypse). The comic book... Continue reading at AdWeek

[ AdWeek | 2022-07-13 18:48:42 UTC ]
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Tuesday New Release Day: Starring Wayne, Okparanta, Chang, and More

Here’s a quick look at some notable books—new titles from Teddy Wayne, Chinelo Okparanta, K-Ming Chang, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-07-12 09:59:18 UTC ]
More news stories like this | News stories tagged with: #k-ming chang #upcoming titles #post tuesday #release day #notable books— #teddy wayne #whatpublishers weeklyhad


Frankfurter Buchmesse and the Börsenverein Join Calls to Protect Ragıp Zarakolu and Other Exiles

Germany's Börsenverein and Frankfurter Buchmesse 'condemn Erdogan's swap deal,' calling on Sweden and Finland 'to stand their ground.' The post Frankfurter Buchmesse and the Börsenverein Join Calls to Protect Ragıp Zarakolu and Other Exiles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-07 18:59:15 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse


“I Won’t Be Misrepresenting Anybody’s Life Experience But My Own.” A Conversation with Cartoonist and Comedian Luke Healy

Cartoonist and comedian Luke Healy (The Con Artists, Americana) and actor Connor Ratliff (Dead Eyes) spoke to one another as part of D+Q Live, a spring event series by the graphic novel publisher Drawn & Quarterly. The conversation revolved around Healy’s new book, The Con Artists, which... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-07 08:53:07 UTC ]
More news stories like this | News stories tagged with: #life experience #graphic novel


Tuesday New Release Day: Starring Habib, Kaplan, Zevin, and More

Here’s a quick look at some notable books—new titles from Conner Habib, Isabel Kaplan, Gabrielle Zevin, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-07-05 09:59:03 UTC ]
More news stories like this | News stories tagged with: #gabrielle zevin #upcoming titles #post tuesday #release day #notable books— #whatpublishers weeklyhad


Good historical fiction is not just about factual accuracy, but the details of human experience too

When it comes to writing historical fiction, one author finds that it’s the very human details that resonate with the reader. Continue reading at The Conversation

[ The Conversation | 2022-07-01 15:38:42 UTC ]
More news stories like this | News stories tagged with: #factual accuracy #human experience #author finds #historical fiction


Tuesday New Release Day: Starring Walter, Bazawule, Bourne, and More

Here’s a quick look at some notable books—new titles from Jess Walter, Blitz Bazawule, our own Michael Bourne, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-06-28 09:59:36 UTC ]
More news stories like this | News stories tagged with: #upcoming titles #post tuesday #release day #notable books— #jess walter #whatpublishers weeklyhad


Baxter Black, trail boss of the cowboy poets, dies at 77

A onetime veterinarian, he became a regular on NPR with his comical stories and poems of rural life. Continue reading at The Washington Post

[ The Washington Post | 2022-06-26 02:24:49 UTC ]
More news stories like this | News stories tagged with: #rural life


Tuesday New Release Day: Starring Moshfegh, Hogeland, Gallagher, and More

Here’s a quick look at some notable books—new titles from Ottessa Moshfegh, Anna Hogeland, Leigh N. Gallagher, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-06-21 09:59:37 UTC ]
More news stories like this | News stories tagged with: #upcoming titles #post tuesday #ottessa moshfegh #release day #notable books— #whatpublishers weeklyhad


Liberation is having a space to call your own. L.A.'s Reparations Club proves it

For founder and owner Jazzi McGilbert, the concept bookshop and creative space is a physical offering for Black people in L.A. to be themselves. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-06-17 19:58:19 UTC ]
More news stories like this | News stories tagged with: #black people #bookshop


Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #early version #measurement company #cross-platform tool #enable publishers #single metric #digital platforms #nielsen


Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital content


One of the country’s oldest Black-owned bookstores is closing.

Los Angeles’ Eso Won Books has announced that they will be shutting their doors at the end of the year. Since the 1980s, this independent bookstore has dedicated itself to celebrating the voices of Black writers. They are known for their large selection of books on every subject relating to... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-14 15:53:11 UTC ]
More news stories like this | News stories tagged with: #black writers #large selection #black history #independent bookstore


Tuesday New Release Day: Starring Brooks, Newman, Taddeo, and More

Here’s a quick look at some notable books—new titles from Geraldine Brooks, Sandra Newman, Lisa Taddeo, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-06-14 09:59:21 UTC ]
More news stories like this | News stories tagged with: #lisa taddeo #upcoming titles #post tuesday #release day #notable books— #geraldine brooks #whatpublishers weeklyhad


Tuesday New Release Day: Starring Crosley, Gayle, Fajardo-Anstine, and More

Here’s a quick look at some notable books—new titles from Sloane Crosley, Caleb Gayle, Kali Fajardo-Anstine, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-06-07 09:59:25 UTC ]
More news stories like this | News stories tagged with: #kali fajardo-anstine #upcoming titles #post tuesday #release day #notable books— #sloane crosley #whatpublishers weeklyhad


Audiobooks: Storytel’s Yasmina Jraissati on the Format’s Progress in the Arab World

'We're in a good position,' says Storytel's Yasmina Jraissati, after the audiobook service Storytel's first five years in the region. The post Audiobooks: Storytel’s Yasmina Jraissati on the Format’s Progress in the Arab World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-03 20:27:27 UTC ]
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Licensing: Netflix Has Five Dr. Seuss Projects in the Works

Productions are underway, expanding the Dr. Seuss Enterprises partnership with Netflix for new animated projects for a preschool audience. The post Licensing: Netflix Has Five Dr. Seuss Projects in the Works appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-03 13:27:17 UTC ]
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The new Broadway revival of Death of a Salesman features a Black Loman family.

Death of a Salesman is returning to Broadway! In 1949, Arthur Miller won the Pulitzer Prize for this play, a critique of the futility of chasing the American Dream. Willy Loman has spent so much of his life on the road as a traveling salesman; upon returning home, he comes to the shattering... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-01 15:31:43 UTC ]
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Tuesday New Release Day: Starring Sedaris, Adelmann, Cross-Smith, and More

Here’s a quick look at some notable books—new titles from David Sedaris, Maria Adelmann, Leesa Cross-Smith, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions

[ The Millions | 2022-05-31 09:59:55 UTC ]
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Seven Seas Calls for Union Election

Seven Seas Entertainment has alerted the National Labor Relations Board that it has chosen to hold an election among its employees to decide whether the staff will unionize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-31 04:00:00 UTC ]
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