TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35 publishers, including ESPN, Hearst, News Corp. and Cond Nast, argues that for every digital ad dollar spent, only 40 percent goes toward working media. The rest, it says, finds its way into the pockets of agencies, trading desks, ad exchanges, data, measurement and anti-fraud companies, as well as demand side platforms, which are used by marketers to make programmatic ad buys."The supply and bidding economics have gotten so complicated and opaque that nobody knew what was happening behind the scenes," says Joanna O'Connell, VP and principal analyst at Forrester. "The difference now is marketers are starting to peel back the onion to gain a better understanding of who they're paying and who's actually worth paying. It's a huge area of focus and some are moving heaven and earth to uncover where all the pennies are going." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-03-07 00:00:00 UTC ]
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Publication Date: Thu, 12/05/2011 - 09:30 Lonely Planet is to move some operations to London at the same time as making 70 staff redundant in Australia. Staff at the Lonely Planet office in Melbourne have been told a large part of the company's web operations are moving to the UK following... Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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High-impact ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 14.9 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Amazon is dropping the price of its Kindle e-reader to $114 as it faces increasing competition from Apple, Barnes & Noble and other tablets. The new price point represents a $25 price cut on the Wi-Fi version, but it comes with one major trade-off: ads. The e-reader will be sold by Amazon,... Continue reading at AllThingsD
[ AllThingsD | 2011-04-12 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Sun, 10/04/2011 - 16:03 Enhanced ebooks are dead, discoverability is the most important issue facing ebook vendors, while pricing strategies should be measured against other digital content, not physical books. These were the key themes that emerged... Continue reading at The Bookseller
[ The Bookseller | 2011-04-10 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Fri, 08/04/2011 - 15:53 Sheila Bounford has been promoted to managing director at Plymouth-based book distributor NBN International (NBNi). Bounford joined NBNi as head of new business development in 2004 after serving as executive director of the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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The bookseller is proceeding with plans to open its own Android app store for the Nook Color, announcing new tools for developers and promising they will get a 70 percent cut of revenue. The first apps and store are due out with a major update to the Nook software due out this spring. Continue reading at AllThingsD
[ AllThingsD | 2011-04-08 00:00:00 UTC ]
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The Publishers Information Bureau (PIB) reported overall growth for magazine ad sales for 2011s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publishers Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011s first quarter, compared to 2010s first quarter. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 29/03/2011 - 15:29 French culture minister Frédéric Mitterrand has called for the European Union to regulate ebook prices as soon as possible, and to introduce a reduced rate of VAT on all cultural goods and services, whether they are sold... Continue reading at The Bookseller
[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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Richard Desmond's shock plans to explore the sale his magazine portfolio, including OK! Magazine, is called Project Odyssey and was put together last year at the request of the multimillionaire's publishing company. Continue reading at Media Week
[ Media Week | 2011-03-28 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 28/03/2011 - 16:05 The Authors' Licensing and Collecting Society (ALCS) has welcomed a group of MPs' call for it to administer the Public Lending Right (PLR), amid uncertainty about its future. In a report issued by the Culture, Media and Sport... Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 14:47 Adult hardback fiction books have been added to the basket of goods that the government uses to calculate the cost of living in the UK. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 14/03/2011 - 15:38 Bethan Roberts has moved from Serpent's Tail to Chatto and Windus after the Random House imprint bought her latest novel, inspired by the life of E M Forster. Senior editor Poppy Hampson bought world rights to My Policeman from... Continue reading at The Bookseller
[ The Bookseller | 2011-03-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 09/03/2011 - 08:28 Canongate has appointed former Headline and Bloomsbury marketing executive Cate Cannon to the role of digital content developer. Sales and marketing director Jenny Todd said: "Cate's creative flair and marketing expertise... Continue reading at The Bookseller
[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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College stores may have taken the word "book" out of their name, but they still have a lot in common with their independent bookstore brethren. At this year's 88th annual meeting of the National Association of College Stores and Campus Market Expo many concerns shared with ABA stores, such as... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-07 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 02/03/2011 - 08:43 John Grisham has switched publisher from Random House to Hodder & Stoughton, the publisher of his books aimed at younger readers. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 01/03/2011 - 09:53 Random House UK has said it will continue to evaluate options for ebook pricing but will not follow its US business in adopting the agency model. A statement from Random House US issued overnight said agency would... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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By Joe Wilcox, Betanews Today, AT&T announced that, starting March 6, it will carry Amazon's Kindle reader in its retail stores nationwide. Timing is interesting, given iPad 2's imminent launch and Apple App Store subscription changes that could compel Amazon to curtail or even stop... Continue reading at Betanews
[ Betanews | 2011-02-28 00:00:00 UTC ]
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