Trump's campaign said it was better at Facebook. Facebook agrees

Donald Trump's presidential campaign has boasted often that it made better use of Facebook's advertising tools than Hillary Clinton's campaign did. An internal Facebook white paper, published days after the election, shows the company's data scientists agree."Both campaigns spent heavily on Facebook between June and November of 2016," the author of the internal paper writes, citing revenue of $44 million for Trump and $28 million for Clinton in that period. "But Trump's FB campaigns were more complex than Clinton's and better leveraged Facebook's ability to optimize for outcomes."The paper, obtained by Bloomberg and discussed here for the first time, describes in granular detail the difference between Trump's campaign, which was focused on finding new donors, and Clinton's campaign, which concentrated on ensuring Clinton had broad appeal. The data scientist says 84 percent of Trump's budget asked people on Facebook to take an action, like donating, compared with 56 percent of Clinton's. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-04-04 00:00:00 UTC ]
News tagged with: #advertising tools #$44 million #$28 million #broad appeal #data scientist

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Kobo launches trackable app discovery campaign

A new app discovery campaign has been launched for Kobo by mobile marketing agency Yodelmobile.... Continue reading at The Bookseller

[ The Bookseller | 2012-07-10 00:00:00 UTC ]
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Libel Reform Campaign lobbies for Bill change

The Libel Reform Campaign is calling on supporters to make a "final push for a truly fair... Continue reading at The Bookseller

[ The Bookseller | 2012-06-25 00:00:00 UTC ]
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Vintage scoops BMS Best Marketing Campaign award

Vintage has won the best marketing campaign of the year award at the Book Marketing Society's... Continue reading at The Bookseller

[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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Waterstones launches summer campaign

Waterstones has today (12th June) launched a buy-one-get-one-half-price (BOGOHF) Summer Reading... Continue reading at The Bookseller

[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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Distribution: Perseus and Zagat Agree

Perseus and Zagat Survey have announced that in addition to their current distribution agreement, as of May 1, 2012, Perseus has also taken over sales for Zagat in the U.S. for field, mass merchandise, specialty and gift accounts and will handle sales to all accounts in Canada. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-12 00:00:00 UTC ]
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Kensal Rise Library campaigners petition All Souls

The Friends of the Kensal Rise Library has written to All Souls College to ask it to consider... Continue reading at The Bookseller

[ The Bookseller | 2012-06-11 00:00:00 UTC ]
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BMS shortlists for Best Marketing Campaign

The Book Marketing Society has announced the shortlists for its inaugural Best Marketing Campaign... Continue reading at The Bookseller

[ The Bookseller | 2012-05-29 00:00:00 UTC ]
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Kensal Rise campaigners barricade doors

Library campaigners in Kensal Rise have barricaded the doors to prevent council staff from... Continue reading at The Bookseller

[ The Bookseller | 2012-05-16 00:00:00 UTC ]
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Guardian and Sainsbury's team up in HCB campaign

A campaign for The Power of Three by H L Dennis, the first book in the Secret Breakers series... Continue reading at The Bookseller

[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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Radio campaign for Marco Polo guides

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[ The Bookseller | 2012-03-27 00:00:00 UTC ]
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Vaizey resign, say library campaigners

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[ The Bookseller | 2012-03-16 00:00:00 UTC ]
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Campaigners welcome Vaizey's reach-out to CILIP

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[ The Bookseller | 2012-03-13 00:00:00 UTC ]
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Survey Finds 60% of Publishers Agree that Print Publishing’s Time is Limited

Almost two-thirds of industry leaders from the publishing industry foresee that newspapers and other print publishers will end up as digital-only enterprises by 2020, according to a survey conducted by MPP Global Solutions. Conducted during two web ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-09 00:00:00 UTC ]
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Pinterest: The New Facebook For Lifestyle Magazines

While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand... Continue reading at AdWeek

[ AdWeek | 2012-02-28 00:00:00 UTC ]
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The Guardian Thrives in Facebook’s Walled Garden

In September, British newspaper The Guardian was one of the first publishers to build an app designed specifically for its content to be consumed (and shared) within Facebook. The upside: The prospect of added visibility to 850 million users. The dow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-17 00:00:00 UTC ]
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Library inquiry opens as Brent campaigners threaten to sue Vaizey

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[ The Bookseller | 2012-02-07 00:00:00 UTC ]
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Washington Post Invites Readers To Subscribe To Staff On Facebook

Today, Mark S. Luckie — the founder of 10,000 Words, and now full-time social media guy at WaPo – invited readers to subscribe to its staff on Facebook. He wrote: Looking to connect with Washington Post reporters and writers on F ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-20 00:00:00 UTC ]
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