Trump's campaign said it was better at Facebook. Facebook agrees

Donald Trump's presidential campaign has boasted often that it made better use of Facebook's advertising tools than Hillary Clinton's campaign did. An internal Facebook white paper, published days after the election, shows the company's data scientists agree."Both campaigns spent heavily on Facebook between June and November of 2016," the author of the internal paper writes, citing revenue of $44 million for Trump and $28 million for Clinton in that period. "But Trump's FB campaigns were more complex than Clinton's and better leveraged Facebook's ability to optimize for outcomes."The paper, obtained by Bloomberg and discussed here for the first time, describes in granular detail the difference between Trump's campaign, which was focused on finding new donors, and Clinton's campaign, which concentrated on ensuring Clinton had broad appeal. The data scientist says 84 percent of Trump's budget asked people on Facebook to take an action, like donating, compared with 56 percent of Clinton's. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-04-04 00:00:00 UTC ]
News tagged with: #advertising tools #$44 million #$28 million #broad appeal #data scientist

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David Baldacci campaign to launch in libraries

The Reading Agency and Pan Macmillan are launching a new scheme to introduce library users to... Continue reading at The Bookseller

[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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Campaigners lobby for school libraries

A group of close to 150 campaigners is to lobby parliament for school libraries to be made... Continue reading at The Bookseller

[ The Bookseller | 2012-10-29 00:00:00 UTC ]
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Penguin joint venture deal agreed

Publisher Pearson says it has agreed a deal with German media group Bertelsmann to combine their Penguin and Random House businesses. Continue reading at BBC News

[ BBC News | 2012-10-29 00:00:00 UTC ]
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The Book Tour as Military Campaign

Ex-Marine Benjamin Busch reflects on his grueling 50 book tour covering 197 readings, where he discovered all of America loves books, no matter what people say. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-25 00:00:00 UTC ]
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Waterstones welcomes Kindle with ‘light-hearted’ campaign

Waterstones has launched a “light-hearted” branding campaign to coincide with selling... Continue reading at The Bookseller

[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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Publishers agree Kindle lending 'experiment'

Amazon has been approaching UK publishers ahead of the launch of its Kindle lending service, with... Continue reading at The Bookseller

[ The Bookseller | 2012-10-19 00:00:00 UTC ]
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Authors support Oxfam land grab campaign

Writers Aminatta Forna, Kamila Shamsie, Paul Theroux and Henning Mankell have given support to a... Continue reading at The Bookseller

[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Campaigners hail 'u-turn' over Manchester Central Library

The Friends of Manchester Central Library are celebrating what they hail "a u-turn" by... Continue reading at The Bookseller

[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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"Innovative" campaign planned for Picoult

Hodder is planning its most "innovative" campaign for Jodi Picoult's next novel,... Continue reading at The Bookseller

[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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Audit Bureau of Circulations, Certified Audit of Circulations Agree to New Relationship

ARLINGTON HEIGHTS, Ill. and WAYNE, N.J. (Sept. 5, 2012)&mdash;The Audit Bureau of Circulations (ABC) and Certified Audit of Circulations (CAC) have announced their intention to join forces to better serve U.S. newspaper publishers and media buyer ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-05 00:00:00 UTC ]
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How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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E-book price-fixing: three publishers agree to pay $69 million to consumers

Hachette Book Group, HarperCollins, and Simon & Schuster say they will pay consumers to settle claims they conspired to fix ebook prices. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-08-31 00:00:00 UTC ]
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