Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns After Allegations of Inappropriate Behavior There's... Continue reading at 'AdWeek'
[ AdWeek | 2020-07-24 10:45:52 UTC ]
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The Book Marketing Society (BMS) has appointed Miranda McKearney as its new chair. McKearney, founder and former c.e.o. of charity The Reading Agency, takes on the role from previous chair Martin Neild, who has stepped down after five years. McKearney stepped down from her role at The Reading... Continue reading at The Bookseller
[ The Bookseller | 2015-03-11 00:00:00 UTC ]
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#sue wilkinson
Miriam Robinson, former head of marketing at Foyles, is to become programme director for The Bookseller’s annual Marketing & Publicity Conference, to be held in June. Robinson led Foyles' widely-admired strategy to involve trade partners in the creation of the new Charing Cross Road... Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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Among the suggestions to improve Greece's economy has been the prescription that it deregulate the book market, yet several people oppose this view. The post Should Greece Should Deregulate Its Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-05 00:00:00 UTC ]
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Ronald Schild, CEO at Germany's MVB, discusses developments in German ebook sales — which still command just a single digit market share — and the Tolino ebook platform. The post In Germany: Ebooks Less Than 10% of Market, Tolino Grows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
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#ronald schild
Campaigns promoting humorous safety tips for children, a book by astronaut Chris Hadfield and a guide to getting the style and attitude of Parisian women won big at the Book Marketing Society’s Best Campaign meeting for the Christmas season. The meeting was held at Simon & Schuster’s... Continue reading at The Bookseller
[ The Bookseller | 2015-02-26 00:00:00 UTC ]
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#pan mac
#christmas season
#simon schuster
It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at Digiday
[ Digiday | 2015-02-24 00:00:00 UTC ]
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#post wsj
#marketing campaigns
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Children’s publishers and agents have said that the maturation of many book markets globally, in addition to the economic downturn, has meant that the number of deals made with international publishers is slowing. Continue reading at The Bookseller
[ The Bookseller | 2015-02-23 00:00:00 UTC ]
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#international publishers
#export markets
#economic downturn
The clamor for native advertising budgets has led to many of the top news publishers rebranding and up-skilling. Here's how their solutions stack up. The post Inside 4 UK news publishers’ content studios appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-19 00:00:00 UTC ]
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Getting control of distribution, leveraging your strengths and keeping your team on target. The post 6 Things B2B Publishers Should Worry About In 2015 (Part 2) appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-17 00:00:00 UTC ]
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Todd Allen has been keeping tabs on digital comics since the mid-aughts, and he's just released a ground-breaking new edition of 'The Economics of Digital Comics' that reveals a wealth of financial details rarely disclosed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-12 00:00:00 UTC ]
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#digital comics
#todd allen
The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
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A new programme to encourage young people into becoming librarians has been launched today by the Society of Chief Librarians (SCL). The scheme is modelled on TeachFirst, which attracts people into teaching, and comes in the wake of the Sieghart report in the public library service, which urged... Continue reading at The Bookseller
[ The Bookseller | 2015-02-06 00:00:00 UTC ]
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#launched today
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The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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#specific product
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#real time
The supercomputer analyzed flavor combinations and profiles to come up with recipes like an Austrian Chocolate Burrito. (It tastes better than you might think.) Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-02 00:00:00 UTC ]
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Securing recurring revenue, adjusting to a mobile audience and getting to know programatic. The post 6 Things B2B Publishers Should Worry About In 2015 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-02 00:00:00 UTC ]
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Publishers and booksellers in Ireland have breathed a sigh of relief as the market experienced an unprecedented rebound in 2014, surpassing expectations. Figures from Nielsen BookScan reveal that 9.6 million physical books were sold through the tills in Ireland, equating to €106.4m (£79.4m) in... Continue reading at The Bookseller
[ The Bookseller | 2015-01-31 00:00:00 UTC ]
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#2% increase
#6% decline
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A group of investors led by Axel Springer SE, Europe's biggest newspaper publisher, has paid $25 million for a stake in Business Insider Inc. as the German media company seeks to expand its digital... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-01-29 00:00:00 UTC ]
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#business insider
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Marcello Vena of AllBrain's recent survey of the Italian book market estimates Italian ebook sales nearing €60m, and growing 30-40% in 2015. The post Italian Ebook Market Estimated to Grow 30-40% in 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-28 00:00:00 UTC ]
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Biblical scholar Avivah Gottlieb Zornberg trains her trademark lens on the Book of Numbers, using psychoanalytic concepts to understand the story of the people of Israel wandering in the wilderness. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-28 00:00:00 UTC ]
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Amy Marie Spangler of the AnatoliaLit Agency surveys the Turkish book market and the challenges it faces due to currency and political fluctuations. The post Turkish Book Rights Market Buffeted by Currency Fluctuations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-27 00:00:00 UTC ]
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