Troy Young Is Reinventing Hearst Digital With a Wrecking Ball

Unlike his buttoned-up peers in the executive suite at Hearst, Troy Young doesn't keep an office, nor does he wear designer suits to work. Rumors have even spread that he insisted on a contract provision saying he didn't need to wear a necktie. He says there's nothing about ties in the contract -- though he claims to not own any.But that's not the only reason Mr. Young, hired in May by the privately held owner of Cosmopolitan and Esquire, is alien to the opulent Hearst Tower. His charge as president of Hearst Digital is to infuse a 126-year-old print brand founded on afternoon newspapers with the mentality and nimbleness of a digital startup. Redesigns of the magazine sites are on the way, as is an entirely new editorial mission for some of its online properties. "There's never been more pressure for Hearst to be good at digital," said Mr. Young.But he could just as well been talking about the entire magazine industry, which is struggling to reinvent in the face of intense challenges online. Media empires like Hearst and Cond Nast are seeing their titles' websites draw fewer visitors than upstarts such as BuzzFeed and Gawker. The industry as a whole is still laboring to recover ground lost during the recession, when ad pages plummeted 26% from 2008 to 2009, according to the Publishers Information Bureau. Through the first half of 2013, pages have declined 4.9%. Digital revenue hasn't proved to be the savior. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-09-24 00:00:00 UTC ]
News tagged with: #executive suite #editorial mission #online properties

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[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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Hearst Offering Paperless Personal Account System

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[ Folio Magazine | 2011-03-01 00:00:00 UTC ]
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B&N Looks for the Right Print, Digital Balance

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[ Publishers Weekly | 2011-02-28 00:00:00 UTC ]
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Digital doubles at this year's LBF

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[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Digital Ellie Award Nominations Announced

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[ Folio Magazine | 2011-02-24 00:00:00 UTC ]
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Publishing proliferates thanks to POD and digital

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[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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Forbes Launching Digital Ad Platform

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[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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Are digital comics the hero or villain?

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[ Baltimore Sun | 2011-02-22 00:00:00 UTC ]
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Informa cites digital and overseas for increased profit

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[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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[ The New York Times | 2011-02-17 00:00:00 UTC ]
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Hearst sets eyes firmly east with Lagardère deal

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[ Media Week | 2011-02-17 00:00:00 UTC ]
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Digital growth will put a strain on bricks & mortar, says Orion's Roche

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[ The Bookseller | 2011-02-16 00:00:00 UTC ]
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Apple App Store subscription plan gouges publishers, eats their young

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[ Betanews | 2011-02-15 00:00:00 UTC ]
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Salt launches digital romance imprint

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[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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[ Folio Magazine | 2011-02-15 00:00:00 UTC ]
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[ The Bookseller | 2011-02-11 00:00:00 UTC ]
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[ Folio Magazine | 2011-02-11 00:00:00 UTC ]
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Digital and Kobo help push sales at Indigo

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[ The Bookseller | 2011-02-09 00:00:00 UTC ]
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[ The Bookseller | 2011-02-08 00:00:00 UTC ]
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[ Media Week | 2011-02-07 00:00:00 UTC ]
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