Troubled Nielsen to update measurements for local television

Increasingly under fire from its clients, the Nielsen company says it will soon incorporate homes that have cut the cable cord and rely on broadband in its measurement of local TV viewership Continue reading at 'ABC News'

[ ABC News | 2021-09-21 20:37:02 UTC ]
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YouTube Adds TV Data From Nielsen to Its Reach Planner

YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek

[ AdWeek | 2019-11-20 18:20:54 UTC ]
More news stories like this | News stories tagged with: #video platforms #product manager #ad spend #nielsen

The precarious state of local news giants

Even compared to this year’s other brutal weeks for American journalism, the past seven days have been particularly turbulent. Last Wednesday, the publishing giant McClatchy reported severe liquidity problems along with its third-quarter results; its share price has since collapsed from $2.28 to... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-11-20 13:10:34 UTC ]
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Religion & Spirituality Update 2019: All Our Coverage

Ahead of the annual American Academy of Religion/Society of Biblical Literature (AAR/SBL) meeting taking place in San Diego, Calif. from Nov. 23-26 this year, PW investigates the latest trends in academic religion book publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-20 05:00:00 UTC ]
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CBS takes weekly Nielsen crown behind ’60 Minutes’

CBS won television’s weekly Nielsen crown, despite not having a prime-time football game, primarily because games on rival NBC and Fox had relatively lackluster showings Continue reading at ABC News

[ ABC News | 2019-11-19 21:25:56 UTC ]
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Listening up: Nielsen data shows the audio sector continuing its recent growth

Audiobook sales have rocketed in 2019, and look set to achieve another record year, as the sector continues to attract first-time listeners. Continue reading at The Bookseller

[ The Bookseller | 2019-11-15 08:43:01 UTC ]
More news stories like this | News stories tagged with: #recent growth #audiobook sales #record year #audiobook #nielsen

Letting the televised impeachment hearings play out

On May 17, 1973, the first witness to testify in the Senate’s Watergate hearings took the stand. It wasn’t former White House Counsel John Dean, or former Chief of Staff H.R. Haldeman, or the burglar James McCord, but Robert C. Odle, Jr., a “baby-faced” 29-year-old who had been the office... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-11-13 13:14:35 UTC ]
More news stories like this | News stories tagged with: #crowded market #vanity fair #independently verified #long history #creative director

What's behind Nielsen's plan to break into two businesses

Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at Advertising Age

[ Advertising Age | 2019-11-07 23:07:47 UTC ]
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Nielsen Will Split Into Two Companies Following Strategic Review

The media measurement company Nielsen will spin off its market research and analytics business from its global media measurement business, the firm announced Thursday. The split, which is expected to take anywhere between 9 and 12 months, will split Nielsen into two publicly traded businesses.... Continue reading at AdWeek

[ AdWeek | 2019-11-07 18:41:04 UTC ]
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Nielsen plans a spin-off of its consumer unit

The move was prompted by pressure from activist investor Elliott Management Corp. Continue reading at Advertising Age

[ Advertising Age | 2019-11-07 15:26:55 UTC ]
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Nielsen's top programs for Oct. 28-Nov. 3

A list of the top 20 prime-time programs in the Nielsen ratings for Oct. 28-Nov. 3 Continue reading at ABC News

[ ABC News | 2019-11-05 22:49:32 UTC ]
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‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business

Embattled ad tech company Criteo has tapped 15-year Nielsen veteran Megan Clarken as its new CEO -- described a smart operator who 'gets stuff done.' The post ‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-31 04:00:58 UTC ]
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Nielsen says World Series is a snooze for most TV viewers

The Nielsen company says the five games so far of the Washington-Houston matchup is the least-watched World Series ever Continue reading at ABC News

[ ABC News | 2019-10-29 21:44:42 UTC ]
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The Trouble with “Adam”

WHEN YA PUBLISHER Houghton Mifflin Harcourt put out Ariel Schrag’s Adam in 2014, it felt predetermined that this debut novel would eventually become a movie. Indeed, the promotional materials included a trailer for an imagined film, a digital elevator pitch. Moreover, as a preexisting YA... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-10-26 17:00:36 UTC ]
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Brandi Carlile’s protest set off a backlash against ‘Fortune’ for hosting Kirstjen Nielsen at Most Powerful Women Summit

The former United States Secretary of Homeland Security is attending the event in Washington D.C. and a number of people are not pleased. Power is an intangible commodity with a fluid definition. Among the participants in Fortune’s Most Powerful Women Summit in Washington DC this week are CEO’s... Continue reading at Fast Company

[ Fast Company | 2019-10-22 14:45:41 UTC ]
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John Hodgman on Life as a Very Minor Television Personality

This week on The Maris Review, John Hodgman joins Maris Kreizman to discuss his new book, Medallion Status, now available from Viking. On the genesis of his new book: John: I just came back from the Barnes & Noble store managers’ conference in Orlando. Maris: Wow. What was that like? John:... Continue reading at Literrary Hub

[ Literrary Hub | 2019-10-17 08:48:15 UTC ]
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Lime Pictures to bring Duffy's YA debut to television screens

Lime Pictures has acquired television rights for Malcolm Duffy's young adult debut novel, Me Mam. Me Dad. Me., about a young boy trying to make sense of his mother's abusive relationship. Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 00:42:15 UTC ]
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Facebook Watch Updates Its Initiative of Partnering Publishers With Creators

Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S.... Continue reading at AdWeek

[ AdWeek | 2019-10-15 16:45:31 UTC ]
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MGM Television snaps up Colfer's 'Highfire'

MGM Television has bought the rights for Eoin Colfer’s first fantasy novel for adults, Highfire (Jo Fletcher Books). Continue reading at The Bookseller

[ The Bookseller | 2019-10-13 12:09:59 UTC ]
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