Buzzfeed-style site has managed to lure 7 million users – but it still seeks commercial successThis week the Daily Mirror's publisher will make its second foray into socially shared content with the launch of data journalism experiment Ampp3d, as mainstream media companies inspired by the BuzzFeed model line up to tap into a user-driven world. Ampp3d follows in the footsteps of UsVsTh3m, which in just six months has rocketed to 7 million users thanks to timely, populist games and quizzes such as "How much are you hated by the Daily Mail?" and a North-o-Meter test that tells players "how Northern you are".Adopting the same startup ethos as its older sibling, Ampp3d's content will be generated by a skeleton staff of one full-time and two part-time data journalists hired from outside parent company Trinity Mirror, and it will have a three-month window in which to prove its worth.Ampp3d is the latest venture by a traditional publisher into content created to be shared via social media, taking its lead from BuzzFeed and the way consumers use Twitter and Facebook. Heat and Grazia publisher Bauer Media recently unveiled plans for The Debrief, targeting 20-something women with a "best in class social and community strategy", and the same approach can be seen within Trinity Mirror in Sue Douglas's attempts to give an online voice to the digitally-neglected Sunday People.As Trinity Mirror's canary down the coal mine UsVsTh3m has proved a hit since launching on 28 May. Conceived as... Continue reading at 'The Guardian'
[ The Guardian | 2013-12-09 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 27/06/2011 - 15:45 National Book Tokens will launch the Euro Gift Card in the Republic of Ireland for the first time this Friday. The Euro Gift Card is being introduced by NBT after a great deal of interest in the system following its launch... Continue reading at The Bookseller
[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 27/06/2011 - 08:48 Pan Macmillan has launched a new imprint to bring backlist titles to readers as digital editions or print on demand titles. Macmillan Compass will be managed by fiction publisher Jeremy Trevathan and digital director Sara... Continue reading at The Bookseller
[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 24/06/2011 - 11:14 Former Borders c.e.o. David Roche is working on a project to enhance reading as he launches his own business. Roche said David Roche Enterprises has been set up to "help exploit the links between the creative, media and... Continue reading at The Bookseller
[ The Bookseller | 2011-06-24 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 23/06/2011 - 07:26 Vintage Publishing has released the first ebooks from Nigella Lawson, with her Kitchen and Nigella Express books now available in digital format. Lawson's Nigella Quick Collection app has also been updated with 30... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 21/06/2011 - 08:46 Waterstone's has joined forces with Grazia magazine to launch a book club featuring 10 titles. One Grazia Book Club title will feature in the magazine every week from the next issue, allowing readers to claim 50% off the... Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Under the auspices of its Vintage Crime/Black Lizard imprint, Vintage Books is launching the Weekly Lizard, a mobile-optimized online site devoted to news and feature content about crime and mystery writing. While the Weekly Lizard is designed to attract readers interested in crime, mystery and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-21 00:00:00 UTC ]
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Written By: Neill Denny Publication Date: Fri, 17/06/2011 - 08:18 We Love This Book, The Bookseller's sister consumer magazine and website, launches next week with a circulation of 100,000. The free quarterly magazine is designed to alert readers to exciting new books and to provide a platform... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Financial Times has decided to go another way for their digital subscription offering, opting out of the Apple sub model and creating an app through HTML 5, allowing users to get the app experience through their Web browser. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-17 00:00:00 UTC ]
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Google has launched an affiliate program for its eBooks service, offering to pay commissions to Web publishers who promote titles on their sites and send buyers... Continue reading at PC World
[ PC World | 2011-06-17 00:00:00 UTC ]
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Publication Date: Thu, 16/06/2011 - 09:21 Harry Potter fans have been reacting with excitement to a mysterious website launched by J K Rowling. Pottermore.com features a pink holding page with the description "coming soon" and Rowlings signature underneath. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-16 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 15/06/2011 - 08:07 Random House Children's Books has released its first four-colour picture ebooks, marking the start of its ebook publishing programme for picture books. Digital editions will from now on be released alongside the physical... Continue reading at The Bookseller
[ The Bookseller | 2011-06-15 00:00:00 UTC ]
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Written By: Charlotte Williams and Philip Stone Publication Date: Tue, 14/06/2011 - 15:19 Irish book chain and stationers Eason has launched a daily offers site, EasonOffers.com, with the website offering a large discount on one item at a time each day, with free delivery to anywhere in... Continue reading at The Bookseller
[ The Bookseller | 2011-06-14 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 14/06/2011 - 08:27 Pop singer turned TV star Peter Andre is joining the ranks of the champions of children's literacy by fronting the launch of a new London scheme. Andre joins London's mayor Boris Johnson at the Botwell Green library and... Continue reading at The Bookseller
[ The Bookseller | 2011-06-14 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 14/06/2011 - 09:00 Intellectual property agency 1454 has developed a new interactive children's adventure series that will be published exclusively on the Kindle worldwide. It is thought to be the first time a children's series has been produced... Continue reading at The Bookseller
[ The Bookseller | 2011-06-13 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 14/06/2011 - 08:50 Intellectual property agency 1454 has developed a new interactive children's adventure series that will be published exclusively on the Kindle worldwide. It is thought to be the first time a children's series has been produced... Continue reading at The Bookseller
[ The Bookseller | 2011-06-13 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 09/06/2011 - 15:17 Publishing Scotland has launched its Company Development Project, calling for applications from small- and medium-sized publishing companies. The initiative, hosted by Publishing Scotland and partly funded by Creative... Continue reading at The Bookseller
[ The Bookseller | 2011-06-09 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 08/06/2011 - 09:29 An early engagement with books in the home is a core function of a child's future success, the former director of Ofsted has said. Speaking at a parliamentary reception for the children's literacy charity Volunteer Reading... Continue reading at The Bookseller
[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 07/06/2011 - 16:18 Conville & Walsh is to launch a speakers agency later this month, with 40 of the literary agency's authors, including Helen Castor, Gavin Pretor-Pinney and Tom Holland, already on its books. Hire Intelligence will... Continue reading at The Bookseller
[ The Bookseller | 2011-06-07 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 02/06/2011 - 12:39 Ottakar's founder James Heneage has launched the inaugural Chalke Valley History Festival, with the likes of Michelle Paver, Patrick Bishop and Peter Snow due to make appearances. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-02 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 01/06/2011 - 14:45 Consumer-facing books website Hive has launched today (1st June), with around 350 independent bookshops signed up as members. The site, which can be visited at http://www.hive.co.uk, went live just hours ago in a soft launch... Continue reading at The Bookseller
[ The Bookseller | 2011-06-01 00:00:00 UTC ]
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