Buzzfeed-style site has managed to lure 7 million users – but it still seeks commercial successThis week the Daily Mirror's publisher will make its second foray into socially shared content with the launch of data journalism experiment Ampp3d, as mainstream media companies inspired by the BuzzFeed model line up to tap into a user-driven world. Ampp3d follows in the footsteps of UsVsTh3m, which in just six months has rocketed to 7 million users thanks to timely, populist games and quizzes such as "How much are you hated by the Daily Mail?" and a North-o-Meter test that tells players "how Northern you are".Adopting the same startup ethos as its older sibling, Ampp3d's content will be generated by a skeleton staff of one full-time and two part-time data journalists hired from outside parent company Trinity Mirror, and it will have a three-month window in which to prove its worth.Ampp3d is the latest venture by a traditional publisher into content created to be shared via social media, taking its lead from BuzzFeed and the way consumers use Twitter and Facebook. Heat and Grazia publisher Bauer Media recently unveiled plans for The Debrief, targeting 20-something women with a "best in class social and community strategy", and the same approach can be seen within Trinity Mirror in Sue Douglas's attempts to give an online voice to the digitally-neglected Sunday People.As Trinity Mirror's canary down the coal mine UsVsTh3m has proved a hit since launching on 28 May. Conceived as... Continue reading at 'The Guardian'
[ The Guardian | 2013-12-09 00:00:00 UTC ]
News tagged with:
#mail online
Written By: Charlotte Williams Publication Date: Sun, 29/05/2011 - 12:00 A publishing platform which allows readers to choose what should be published has been launched, supported by Faber and created by "QI" writers John Mitchinson and Justin Pollard, and Crap Towns author Dan Kieran.... Continue reading at The Bookseller
[ The Bookseller | 2011-05-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#justin pollard
#publishing platform
Written By: Graeme Neill Publication Date: Thu, 26/05/2011 - 08:57 Bloomsbury will bring 500 out of print titles by the likes of Alan Clark, Edith Sitwell and Bernice Rubens back into the market as digital editions this autumn with the launch of a new imprint. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital editions
#alan clark
#print titles
#digital imprint
Written By: Charlotte Williams Publication Date: Wed, 25/05/2011 - 14:12 Vintage Publishing's Harvill Secker is launching a digital marketing campaign for one of its autumn debuts, The Night Circus by Erin Morgenstern, teaming up with Failbetter Games. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#erin morgenstern
#night circus
#harvill secker
Written By: Charlotte Williams Publication Date: Tue, 24/05/2011 - 08:46 Beautiful Books has launched its own summer reading campaign, providing POS material and an extra 5% off the selected titles ordered by independent bookshops. The four titles being promoted through the Go Against the... Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#clockwork apple
#debut authors
#independent bookshops
Written By: Philip Jones Publication Date: Tue, 24/05/2011 - 15:40 Barnes & Noble c.e.o. William Lynch has said he is looking at international opportunities for its Nook ebook reader, as it announced a new touchscreen device today. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#international opportunities
#william lynch
#bn launches
Durham, North Carolina-based Food News Media, a b-to-b publisher serving the food and restaurant industry, has introduced Restaurant Management, a mobile magazine targeting full-service restaurateurs and executives. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-19 00:00:00 UTC ]
More news stories like this |
Written By: Graeme Neill Publication Date: Wed, 18/05/2011 - 14:47 Amazon.com has announced the launch of its second publishing imprint this month, with Thomas & Mercer to focus on mysteries and thrillers. The imprint is named after the streets that flank Amazon's Seattle headquarters and... Continue reading at The Bookseller
[ The Bookseller | 2011-05-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#independent booksellers
#audio formats
#thomas mercer
#publishing imprint
Publication Date: Mon, 16/05/2011 - 08:50 A team of volunteers has set up the UK's first festival devoted to Animal Farm author George Orwell. Taking place from 9th-18th September in Letchworth, Hertfordshire, the George Orwell Festival is being run by volunteers including representatives from... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#art exhibitions
#taking place
#book events
Written By: Benedicte Page Publication Date: Mon, 16/05/2011 - 15:26 Random House has soft launched a libraries "buddying" scheme and is in talks with The Reading Agency and others to roll it out for further publishers, the Book Industry Conference heard this morning (16th May). read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#morning 16th
#reading agency
E&P Exclusive: Small publishers don't need deep pockets to build mobile apps for their newspapers. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#deep pockets
Written By: Lisa Campbell Publication Date: Wed, 11/05/2011 - 15:41 America wants to hold its own World Book Night following in the footsteps of the UK. The American Booksellers Association said it is "exploring" the possibility of replicating "a version" of the event, which saw 20,000 people... Continue reading at The Bookseller
[ The Bookseller | 2011-05-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#5th march
Written By: Lisa Campbell Publication Date: Fri, 06/05/2011 - 16:41 Blackwell's David Prescott is aiming to revolutionise the way the company sells textbooks and overhaul the bookseller's website in his first months as the chain's new m.d. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#david prescott
Publication Date: Fri, 06/05/2011 - 15:43 HarperCollins has teamed up with ITV1's "The Alan Titchmarsh Show" to find "The People's Novelist". The competition to track down a new commercial fiction talent was launched today (6th May) on the afternoon show and will run through to the autumn.... Continue reading at The Bookseller
[ The Bookseller | 2011-05-06 00:00:00 UTC ]
More news stories like this |
Three big publishers and AOL are set to launch Bookish, a "new digital platform for readers". Hachette Book Group, Penguin Group, and CBS' Simon & Schuster are backing the new site, which is supposed to launch this summer; AOL will promote the property and handle ad sales. A press release... Continue reading at AllThingsD
[ AllThingsD | 2011-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#simon schuster
#penguin group
#digital platform
#big publishers
#book publishers
Written By: Graeme Neill Publication Date: Thu, 05/05/2011 - 09:08 Amazon.com has launched its fourth imprint, focusing on romance, as it continues to hire across its publishing business. Montlake Romance will be available to North American readers in digital and physical formats and will... Continue reading at The Bookseller
[ The Bookseller | 2011-05-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#physical formats
#publishing business
#historical romance
Written By: Benedicte Page Publication Date: Wed, 04/05/2011 - 15:43 Granta magazine is to launch an Italian language edition, published through Rizzoli, on 14th May. The development means the magazine will now be available in three European languages aside from English. Granta Italia's first... Continue reading at The Bookseller
[ The Bookseller | 2011-05-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#european languages
Publication Date: Tue, 03/05/2011 - 08:00 Waterstone's has launched its second Picture This illustration competition, partnering with HarperCollins, the Daily Telegraph and children's author Michael Morpurgo. The competition was launched in the Daily Telegraph Review and on Waterstones.com on... Continue reading at The Bookseller
[ The Bookseller | 2011-05-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hay festival
#winner announced
#vote online
#favourite fairytale
#daily telegraph
#illustration competition
Joining the line of publishers who are entering the e-commerce space is New York magazine and NY.com; theyve announced a New York City-specific online deals program that is set to launch in May. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#york magazine
Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 15:15 Hodder Faith publishing director Wendy Grisham is moving to the US to launch new Hachette imprint Jericho Books. The imprint will be part of Faith Words, with Grisham appointed as publisher and vice-president reporting to... Continue reading at The Bookseller
[ The Bookseller | 2011-04-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#acquire books
Written By: Anja Sieg Publication Date: Thu, 21/04/2011 - 13:53 More than three years after it was introduced in North America and eight months after the UK become the first country outside of the US to get a dedicated Kindle store, Germany has followed suit. The German Kindle store was... Continue reading at The Bookseller
[ The Bookseller | 2011-04-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#german-speaking countries
#largest selection
#fixed prices