Buzzfeed-style site has managed to lure 7 million users – but it still seeks commercial successThis week the Daily Mirror's publisher will make its second foray into socially shared content with the launch of data journalism experiment Ampp3d, as mainstream media companies inspired by the BuzzFeed model line up to tap into a user-driven world. Ampp3d follows in the footsteps of UsVsTh3m, which in just six months has rocketed to 7 million users thanks to timely, populist games and quizzes such as "How much are you hated by the Daily Mail?" and a North-o-Meter test that tells players "how Northern you are".Adopting the same startup ethos as its older sibling, Ampp3d's content will be generated by a skeleton staff of one full-time and two part-time data journalists hired from outside parent company Trinity Mirror, and it will have a three-month window in which to prove its worth.Ampp3d is the latest venture by a traditional publisher into content created to be shared via social media, taking its lead from BuzzFeed and the way consumers use Twitter and Facebook. Heat and Grazia publisher Bauer Media recently unveiled plans for The Debrief, targeting 20-something women with a "best in class social and community strategy", and the same approach can be seen within Trinity Mirror in Sue Douglas's attempts to give an online voice to the digitally-neglected Sunday People.As Trinity Mirror's canary down the coal mine UsVsTh3m has proved a hit since launching on 28 May. Conceived as... Continue reading at 'The Guardian'
[ The Guardian | 2013-12-09 00:00:00 UTC ]
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At a press conference this morning, Time Inc. announced it is launching an "all access" digital subscription plan in an effort to offer their brands to readers on any platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-11 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 10/02/2011 - 07:56 Amazon.com has launched a free Kindle app for webOS to use with the new HP TouchPad. The app allows customers to "buy once, read everywhere" across other devices such as Kindle, iPad, iPod touch, Blackberry and iPhone. Dorothy... Continue reading at The Bookseller
[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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Publication Date: Tue, 08/02/2011 - 08:55 The Man Booker Foundation is to award a special prize to the late author Beryl Bainbridge, who was shortlisted five times for the accolade but never won. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-08 00:00:00 UTC ]
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The David Chang journal and app that was announced last week is just the first of a new imprint literary publisher McSweeneys Books is launching later this spring. Inspired by the very encouraging response to the food section in a one-off newspaper prototype McSweeneys published in December... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-07 00:00:00 UTC ]
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For many publishers, "e-commerce" means dabbling in sales of intellectual property, such as work plans (August Home Publishing, Hanley Wood). Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-03 00:00:00 UTC ]
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Written By: Charlotte Williams The Office of Fair Trading has announced an enquiry into the ebook agency model, following what it described as a "significant number of complaints". The OFT said the investigation is "into whether arrangements that certain publishers have put in place with some... Continue reading at The Bookseller
[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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In two acquisitions this month, Fry Communications, a leading publication printer, has added to the array of services it offers customers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Written By: Lisa Campbell A children's book written by Jo Nesbo is among the choices in Richard and Judys Childrens Book Club, which launched in W H Smith today [27th January]. The husband-and wife television presenting team are working alongside the charity Booktrust, to encourage more... Continue reading at The Bookseller
[ The Bookseller | 2011-01-27 00:00:00 UTC ]
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