Kid-focused brand extensions are no new phenomenon in magazine publishing. Sports Illustrated Kids, Time for Kids and perhaps the longest-running of all, National Geographic Kids, have each endured for decades and remain among the most widely circulated titles geared toward young readers. But as an ever-increasing number of parents express concern about the amount of time their children are spending in front of screens—as well as the content they're exposed to—a new crop of magazine publishers are sensing an opportunity to build their brands and engage the next generation of readers, as well as their parents, with print media. In January, London-based Dennis Publishing, which brought its UK newsweekly The Week across the Atlantic with a U.S. edition in 2001, announced that it's following suit with an American version of The Week Jr., its kids-focused offshoot which launched in the UK in 2015 to "stunning success," the company says. For Dennis, the launch represents another subscription line for The Week, whose primary source of revenue is its readers. But aimed at children aged 8 to 14, it's also a means of familiarizing a new generation of readers with the brand at a point in their lives when the amount of time they spend reading for fun typically begins to decline, says CEO Kerin O'Connor. "The Week Junior helps to stop that process from taking place, so [age] 8 feels like the natural onset," O'Connor tells Folio:. "When they get to 14, they’re likely to be getting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-11 20:35:39 UTC ]
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Things are looking up for the magazine industry, if results from magazine database MediaFinder.com are any indication. During 2011s first quarter, 54 new magazine titles were launched, more than double the number (25) of publications that debuted in first quarter 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-11 00:00:00 UTC ]
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The Publishers Information Bureau (PIB) reported overall growth for magazine ad sales for 2011s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Looking to replicate the success of its fast growing Food Network Magazine, Hearst Magazines is going forward with a test of a magazine based on another Scripps network, HGTV. Continue reading at AdWeek
[ AdWeek | 2011-04-07 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Wed, 06/04/2011 - 09:37 Children's poetry is among the biggest losers in the children's literature sector following the recent cuts in Arts Council funding, it has emerged. As well as the Poetry Book Society (PBS) which has seen 100% of its funding... Continue reading at The Bookseller
[ The Bookseller | 2011-04-06 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 06/04/2011 - 14:58 Penguin group chief executive John Makinson took home £1.5m in pay in 2010, in a year when Penguin's sales grew 21% to £1.1bn and adjusted operating profit grew 19% to £106m. Makinson's pay rose by £150,000 thanks to a rise in... Continue reading at The Bookseller
[ The Bookseller | 2011-04-06 00:00:00 UTC ]
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The number of "promo pages"-advertorial and other pages labeled as advertising or promotion but produced to resemble editorial and often carrying tags such as "Must-haves" and "Essentials"-grew 9 percent in MPA member magazines in 2010, according to ad tracker MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 29/03/2011 - 08:25 London Book Fair is launching a Children's Innovation Zone this year, which will include a theatre on the show floor for the first time. The theatre is designed to showcase ideas specific to children's publishing, with... Continue reading at The Bookseller
[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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Interest in ebooks has jumped since Borders and Angus & Robertson slipped into voluntary administration. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2011-03-28 00:00:00 UTC ]
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Richard Desmond's shock plans to explore the sale his magazine portfolio, including OK! Magazine, is called Project Odyssey and was put together last year at the request of the multimillionaire's publishing company. Continue reading at Media Week
[ Media Week | 2011-03-28 00:00:00 UTC ]
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With the recent reports from Bloomberg News that Android is one of the fastest operating systems currently on the market, it is no surprise that the system has introduced a new appstore in partnership with Amazon.com, Inc., which launched on Tuesday. "Custome Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
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After putting select teen and romance titles up for sale last month, New York City-based Dorchester Media has decided to sell the rest of its magazine stable, offering up the eight magazines that comprise the Woman's Romance Group, such as 92-year-old, 250,000-circ. flagship True Story. The move... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Mon, 21/03/2011 - 15:36 Jacqueline Wilson is to write an updated version of E Nesbit's classic children's novel Five Children and It in a new deal with Puffin. Elv Moody, editorial director for Classic Puffin, and Alexandra Antscherl, Puffin senior... Continue reading at The Bookseller
[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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In most parts of Asia, wizardry and fantastical plots have lost much of their magic after dominating the bestseller list for so long. The subsequent vampire and werewolf fever is, by comparison, not as rabidly welcomed in certain territories. As for that wimpy kid, well, his popularity suffers... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-14 00:00:00 UTC ]
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Felix Dennis has bought Mental Floss magazine. Dennis, founder of Maxim and owner and operator of The Week, is the chairman of Dennis Publishing. Mental Floss is a bimonthly trivia-based magazine founded by Will Pearson and Mangesh Hattikudurin, former students of Duke University, in 2000. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-14 00:00:00 UTC ]
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Regional publisher Greenspun Media announced it will launch Vegas Inc., a weekly business magazine for the Las Vegas market, on April 4. Vegas Inc. staff includes Greenspun business editor Richard Pereze-Feria as editor-in-chief, Spencer Holladay as art director, Dave Mondt as designer asnd Erin... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
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Adobe introduced a proposal this week that would allow publishers to incorporate layouts similar to those used in magazines for websites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Written By: Philip Stone and Felicity Wood Publication Date: Fri, 04/03/2011 - 09:43 The majority of the books to be handed out tomorrow (5th March) as part of World Book Night have already received a sales boost in 2011. The figures will be a welcome fillip for the organisers, with founder... Continue reading at The Bookseller
[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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John P. Loughlin, EVP and GM of Hearst Magazines, kicked off DMA's Circulation Marketing Day at the Time Inc. Conference Center in New York City as keynote speaker. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-03 00:00:00 UTC ]
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