Kid-focused brand extensions are no new phenomenon in magazine publishing. Sports Illustrated Kids, Time for Kids and perhaps the longest-running of all, National Geographic Kids, have each endured for decades and remain among the most widely circulated titles geared toward young readers. But as an ever-increasing number of parents express concern about the amount of time their children are spending in front of screens—as well as the content they're exposed to—a new crop of magazine publishers are sensing an opportunity to build their brands and engage the next generation of readers, as well as their parents, with print media. In January, London-based Dennis Publishing, which brought its UK newsweekly The Week across the Atlantic with a U.S. edition in 2001, announced that it's following suit with an American version of The Week Jr., its kids-focused offshoot which launched in the UK in 2015 to "stunning success," the company says. For Dennis, the launch represents another subscription line for The Week, whose primary source of revenue is its readers. But aimed at children aged 8 to 14, it's also a means of familiarizing a new generation of readers with the brand at a point in their lives when the amount of time they spend reading for fun typically begins to decline, says CEO Kerin O'Connor. "The Week Junior helps to stop that process from taking place, so [age] 8 feels like the natural onset," O'Connor tells Folio:. "When they get to 14, they’re likely to be getting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-11 20:35:39 UTC ]
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Barnes & Noble Inc. will unveil a new electronic book reader later this month, the bookseller told analysts and investors on Wednesday, according to a federal filing released after the close of trading. Continue reading at AllThingsD
[ AllThingsD | 2011-05-05 00:00:00 UTC ]
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Time Warner Inc. has released their 2011 first quarter results, with the period ending on March 31, 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-04 00:00:00 UTC ]
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Joining the line of publishers who are entering the e-commerce space is New York magazine and NY.com; theyve announced a New York City-specific online deals program that is set to launch in May. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 03/05/2011 - 09:22 The digital publishing market is now worth 6% of UK publishers' sales, the Publishers Association has revealed, with consumer digital sales up more than 300% in 2010 to £16mthe third year of treble digit growth. The PA... Continue reading at The Bookseller
[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 04/05/2011 - 09:10 Lonely Planet is launching a range of children's books called Not-for-Parents, and says that it sees children's publishing as a "good route" to grow the business. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 08:00 A large proportion of iPad owners in the US have not used the device to read an ebook, a survey from media and publishing forecast firm Simba Information reveals. A report on the firm's "Trade E-Book Publishing 2011"... Continue reading at The Bookseller
[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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Barnes & Noble Inc. is stepping up their e-reader offering, upping the NOOK Color experience to rival those of tablet computers like the iPad and Motorola Xoom. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-26 00:00:00 UTC ]
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Christopher Paolini's Inheritance Cycle and James Dashner's the Maze Runner trilogy are both drawing to a conclusion, while noteworthy collaborations from Daniel Handler and Maira Kalman, and Dave Barry and Ridley Pearson, set sail. Also look for fresh ventures from William Joyce, Maggie... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 21/04/2011 - 08:20 The new children's laureate, to be announced in June, will be branded the Waterstone's children's laureate for the first time. The chain has been the major sponsor of the laureateship since 2006, and is understood to have... Continue reading at The Bookseller
[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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Denver, Colorado-based regional magazine 5280 has acquired the intellectual property of its main competitor, Denver Magazine, including Federal trademark of the brand name, Internet domains including http://denvermagazine.cim and Denver's Twitter account and Facebook pages. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
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United Business Media (UBM) shared its first quarter report today, with a 13.7 percent increase in total revenue, rising from 2010 first quarters $338.74 million to first quarter 2011s $385.07 million. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 15/04/2011 - 08:56 An e-fiction venture aimed at tweens and teenagers is being launched by packager Discovery Books in May. Called Fiction Express, it will invite teenagers to buy books in instalments and to vote to decide the direction of the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 15/04/2011 - 08:44 HarperCollins Children's Books m.d. Mario Santos is leaving the publisher at the end of June to "pursue other career opportunities". Publisher Ann-Janine Murtagh has been promoted to take overall publishing and business... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Written By: Benedicte Page and Lisa Campbell Publication Date: Thu, 14/04/2011 - 16:09 A libraries boss has admitted cutting spending on books is "the easiest" way to achieve savings, as wholesaler Bertrams reports its library sales have slumped by a quarter. Results put out by parent Smiths... Continue reading at The Bookseller
[ The Bookseller | 2011-04-14 00:00:00 UTC ]
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The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 14.9 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 12/04/2011 - 15:36 Publishers called for more retail and library support for children's poetry as Chris Holifield, director of the Poetry Book Society, warned that children's poetry "faced extinction" during a seminar about children's poetry... Continue reading at The Bookseller
[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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Things are looking up for the magazine industry, if results from magazine database MediaFinder.com are any indication. During 2011s first quarter, 54 new magazine titles were launched, more than double the number (25) of publications that debuted in first quarter 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-11 00:00:00 UTC ]
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The Publishers Information Bureau (PIB) reported overall growth for magazine ad sales for 2011s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Looking to replicate the success of its fast growing Food Network Magazine, Hearst Magazines is going forward with a test of a magazine based on another Scripps network, HGTV. Continue reading at AdWeek
[ AdWeek | 2011-04-07 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Wed, 06/04/2011 - 09:37 Children's poetry is among the biggest losers in the children's literature sector following the recent cuts in Arts Council funding, it has emerged. As well as the Poetry Book Society (PBS) which has seen 100% of its funding... Continue reading at The Bookseller
[ The Bookseller | 2011-04-06 00:00:00 UTC ]
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