Tinder is making a choose-your-own-adventure streaming series: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s ‘Project X’ Tinder, arguably, is one extended choose-your-own-adventure game; you swipe left or right to follow different paths. So it’s fitting that the dating app is making a choose-your-own-adventure streaming series. Variety reports that the show, kept secret during production and known as “Project X,” is set as the apocalypse nears, forcing characters to choose who they want to spend their last night with. It's reportedly set to debut next month. “The show will upload directly to the Tinder app, and users will be able to swipe right or left (the service’s basic function of approving or denying a potential love match) and advance the plot as they see fit,” Variety writes. Agency 72andSunny was a producer, Variety says. Tinder hired its chief marketing officer, Jenny Campbell, away from the agency last year. But this project seems like a good consolation prize.  ‘Peacock’ There’s a lot of streaming-related news today: NBCUniversal revealed that it will call its subscription- and ad-supported service Peacock, a nod to NBC’s classic logo. “For us, it’s the perfect nod to the legacy without being too on the nose,” Bonnie Hammer, the streaming service’s chairwoman, said, as quoted by... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-18 10:00:00 UTC ]
News tagged with: #special projects #ad network #ad dollars #special advisor #hearst magazines #cream cheese #anonymous tip #hearst

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Publisher stands by 'Flamin' Hot' book after Frito-Lay calls origin story 'urban legend'

'We are proud to stand with our author,' said the head of Portfolio Books, promising that the memoir 'Flamin' Hot' will still be released June 15. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-05-19 00:04:48 UTC ]
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The Thursday Murder Club makes a killing at the top

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[ The Bookseller | 2021-05-18 10:35:07 UTC ]
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An Activist Makes a Case for Rest

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[ Publishers Weekly | 2021-05-12 04:00:00 UTC ]
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Jim Shepard’s ‘Phase Six’ makes covid look like a dress rehearsal

You can spot strains of Michael Crichton in these thoughtful pages like panther paws grafted onto a lab-created sheep. Continue reading at The Washington Post

[ The Washington Post | 2021-05-11 11:00:00 UTC ]
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[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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Capes debut snapped up by Call The Midwife producers

The screen rights for Kirsty Capes’ debut novel Careless (Orion) have been snapped up by Neal Street Productions, the company behind "Call the Midwife". Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 18:56:57 UTC ]
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‘Let’s Talk About Hard Things’ makes a compelling case that we should

Anna Sale’s book — an offshoot of her podcast — shows readers the value of opening up about death, sex, money and other subjects. Continue reading at The Washington Post

[ The Washington Post | 2021-05-10 12:00:00 UTC ]
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[ Fast Company | 2021-05-07 05:00:19 UTC ]
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[ The Bookseller | 2021-05-03 20:44:59 UTC ]
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Alan Moore is back—with a five-volume epic fantasy series about London (sort of).

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[ Literrary Hub | 2021-05-03 16:04:33 UTC ]
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[ The Bookseller | 2021-04-30 19:15:31 UTC ]
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[ Publishers Weekly | 2021-04-30 00:00:00 UTC ]
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Hachette makes Times' Top 50 Employers for Women for second year

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[ The Bookseller | 2021-04-28 21:32:56 UTC ]
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How George Floyd's death gave bite to a book called 'Sure, I'll Be Your Black Friend'

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[ Los Angeles Times | 2021-04-26 18:53:10 UTC ]
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World Book Day: Publishers Call for Canada’s Copyright Law To Be Fixed

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[ Publishing Perspectives | 2021-04-25 22:48:58 UTC ]
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[ Electric Literature | 2021-04-22 11:00:00 UTC ]
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[ The Washington Post | 2021-04-22 10:00:00 UTC ]
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[ Publishers Weekly | 2021-04-21 04:00:00 UTC ]
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[ Publishers Weekly | 2021-04-21 04:00:00 UTC ]
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[ The Bookseller | 2021-04-17 20:38:45 UTC ]
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