Time Inc. Tries Out New Digital Strategy with Curated DIY Site

Time Inc., the nation's largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home decor from its magazines and several dozen partner websites, including Apartment Therapy.The new site, called "The Snug," is aimed at millennials and is part of a Time Inc. strategy to publish digital-only sites that pull in content from a variety of sources."Time Inc. is re-imagining the way we curate and deliver content for this highly coveted audience" of millennials, Evelyn Webster, exec VP of Time Inc., said in a statement. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-01-13 00:00:00 UTC ]
News tagged with: #digital strategy #deliver content #evelyn webster #exec vp

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U.K. Publishing Spotlight: Jessica Kingsley's Strategy for LGBTQ Publishing

An editor explains how publishing LGBTQ books poses unique opportunities and challenges when books are published on both sides of the Atlantic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Raja Shehadeh, Yiyun Li and Maria Bamford among L.A. Times Book Prize finalists

The L.A. Times Book Prizes honor 66 works in 13 categories celebrating exceptional writing from authors at all stages of their careers. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-02-21 13:00:41 UTC ]
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Lifeway Rebounds from Rocky Times

CEO Ben Mandrell tells PW the turnaround strategy was to refocus on the original mission—serving pastors and church leaders. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
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What’s Next for Max Lucado? An End Times Book

‘What Happens Next,’ coming from Thomas Nelson in August, is the first book on the biblical end times by bestselling author and pastor Max Lucado. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
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‘Time-efficient foreplay’: inside the funny, filthy world of erotic podcasts

From fan fiction about Disney cartoons having sex to raunchy shows from Hollywood stars, pornographic audio is podcasting’s hottest new trendHave you ever stood at the school gates, waiting to pick up your six-year-old, while secretly listening to fan fiction about Harry Potter and Draco Malfoy... Continue reading at The Guardian

[ The Guardian | 2024-02-12 16:32:24 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
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Call of Duty didn’t top the yearly sales charts for one of the first times since 2009

Just like death and taxes, you can usually rely on a Call of Duty game to top the sales charts each year. The various entries in Activision’s warfare simulation franchise have mostly done just that, going all the way back to 2009. This year’s a bit different. Call of Duty: Modern Warfare III has... Continue reading at Engadget

[ Engadget | 2024-01-18 19:16:41 UTC ]
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Katherine Min was ahead of her time. Four years after her death, her second novel proves it

Katherine Min's Korean American debut novel was ignored. After she died in 2019, publishers worked to put out her second novel, 'The Fetishist.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-01-18 11:00:57 UTC ]
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Avid Reader Bets Big on Kaliane Bradley's 'The Ministry of Time'

An inside look at the debut speculative novel so charming that Avid Reader Press executive editor Margo Shickmanter preempted it from her bathtub. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-16 05:00:00 UTC ]
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OverDrive: Record Number of Libraries Hit One Million Digital Lends in 2023

Another year, another record: OverDrive reps reported this week that 152 libraries around the world reached million-checkout milestone last year, including 23 first-timers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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AI: Copyright Challenges Now Include a New York Times Lawsuit

The newly launched lawsuit of OpenAI and Microsoft by The New York Times parallels legal actions from the book publishing industry. The post AI: Copyright Challenges Now Include a New York Times Lawsuit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-04 19:59:05 UTC ]
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OverDrive Reports Another Record Year for Digital Library Circulation

Library users worldwide borrowed some 662 million e-books, digital audiobooks, and digital magazines, OverDrive reps announced in a release this week, with 152 library systems reporting more than a million digital checkouts in 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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Book Review: ‘A Hitch in Time,’ by Christopher Hitchens

This bracing anthology of Christopher Hitchens’s work for The London Review of Books is just the ticket. Continue reading at The New York Times

[ The New York Times | 2024-01-01 10:02:01 UTC ]
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'New York Times' Sues OpenAI, Microsoft for Copyright Infringement

The suit, said to be the first AI-related action filed by a major American media company, alleges that AI services from both multibillion dollar companies are businesses “built on mass copyright infringement,” with potentially massive implications for the future of journalism. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-27 05:00:00 UTC ]
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Colm Tóibín! Geraldine Brooks! A guide to killing time! 19 books out in paperback this January.

2o24 is approaching! It’s hard to believe that 2023 is over, but a new year means new possibilities (always), new resolutions (maybe), and new books (once again, always). But it also means a new chance to pick up some excellent reads from 2023 that you might have missed when they first came out,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-22 14:01:02 UTC ]
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How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
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