Time Inc. Launches New Tablet Strategy

Time Inc. is making it easier for readers to access its magazines in digital form—the company announced Wednesday that it will make all 21 of its U.S. titles available on the iPad and other tablets by the end of the year. But consumers still won’t be able to buy subscriptions through a key sales channel, Apple’s iTunes store. The publisher said it's expanding its “all-access” model already in place at Time and Sports Illustrated that lets people buy print-digital bundles as well as digital-only subscriptions and single issues. Time Inc. already distributes its titles in the HP TouchPad, Android and Next Issue Media stores, and as part of today's announcement said it would start to sell digital editions on Barnes & Noble’s Nook Color. The announcement was made by Maurice Edelson and may be his first public statement since he was appointed, along with Howard Averill and John Huey, to run the company after Jack Griffin was fired as CEO in February. Edelson, who has been overseeing strategy and meeting with Apple to work on iPad subscription sales, called the news a "bold commitment" to offering content in the burgeoning tablet market. Other major publishers, including Hearst and Condé Nast, have acquiesced to Apple, which takes a 30 percent cut of revenue from sales through iTunes and controls the consumer relationship, in order to offer subscriptions through its store. But Time Inc. seems to have foregone that strategy in order to maintain control over its subscriber... Continue reading at 'AdWeek'

[ AdWeek | 2011-08-03 00:00:00 UTC ]
News tagged with: #audit bureau #digital copies #digital editions #hold back

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How would you change the Nook Tablet?

It's hard not to make a series of reductive comparisons between the Nook Tablet and the Kindle Fire. After all, it's the conflict between Barnes & Noble and Amazon that frames these two 7-inch tablet / e-reader hybrids. This one is $50 more expensive, but is technically more impressive: you... Continue reading at Engadget

[ Engadget | 2012-03-19 00:00:00 UTC ]
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Regional Distribution Strategies

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[ Folio Magazine | 2012-03-15 00:00:00 UTC ]
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PSA: Nook Tablet can be repartitioned in-store, Android app adds comic support

Did you take umbrage with Barnes & Noble's efforts to hoard all your Nook Tablet storage for its own content? Well, the book seller has made good on its promise to reassign a portion of your 16GB hard drive, opening up 8GB for personal content and leaving 5.5GB for Nook Shop content. As we... Continue reading at Engadget

[ Engadget | 2012-03-14 00:00:00 UTC ]
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HC launches digital erotica imprint

HarperCollins has launched an ebook imprint, called Mischief, which will focus on erotica and... Continue reading at The Bookseller

[ The Bookseller | 2012-03-14 00:00:00 UTC ]
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Survey Finds 60% of Publishers Agree that Print Publishing’s Time is Limited

Almost two-thirds of industry leaders from the publishing industry foresee that newspapers and other print publishers will end up as digital-only enterprises by 2020, according to a survey conducted by MPP Global Solutions. Conducted during two web ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-09 00:00:00 UTC ]
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[ The Bookseller | 2012-03-08 00:00:00 UTC ]
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Edinburgh World Writers' Conference to launch in August

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[ The Bookseller | 2012-03-08 00:00:00 UTC ]
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Jonathan Franzen – this time taking on Twitter – heaps more scorn on social media

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[ The Christian Science Monitor | 2012-03-07 00:00:00 UTC ]
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Faber to launch Academy online

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[ The Bookseller | 2012-03-06 00:00:00 UTC ]
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Dark Horse Comics graphic novels coming to Nook Tablet and Nook Color

Dark Horse Comics has penciled a contract with Barnes & Noble (it'll be sent off to be inked and colored next week*) to get the former's content onto the latter's Tablet and Color e-readers. Available in the Nook Comic store, you'll be able to pick up a mix of the publisher's licensed titles... Continue reading at Engadget

[ Engadget | 2012-03-05 00:00:00 UTC ]
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E-Books on Tablets Fight Digital Distractions

Reading a book on a tablet like the Kindle Fire is “like trying to cook when there are little children around,” David Myers said. Continue reading at The New York Times

[ The New York Times | 2012-03-05 00:00:00 UTC ]
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[ Media Week | 2012-03-02 00:00:00 UTC ]
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[ The Bookseller | 2012-03-02 00:00:00 UTC ]
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[ The Bookseller | 2012-03-01 00:00:00 UTC ]
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New Luxe Title Launches

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[ Folio Magazine | 2012-02-29 00:00:00 UTC ]
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Parade Launches App To Enhance Content Offerings

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[ Folio Magazine | 2012-02-29 00:00:00 UTC ]
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[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
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[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
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Barnes & Noble offers to repartition Nook Tablet storage, concedes you may need more than 1GB

Are you one of the many infuriated with Barnes & Noble over how it partitioned the storage on the Nook Tablet -- leaving you just 1GB for you own files? Well, it looks like the company has learned from its mistakes. While only about 5GB is free to load with apps and media on the new 8GB... Continue reading at Engadget

[ Engadget | 2012-02-22 00:00:00 UTC ]
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[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
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