Time Inc. Launches New Tablet Strategy

Time Inc. is making it easier for readers to access its magazines in digital form—the company announced Wednesday that it will make all 21 of its U.S. titles available on the iPad and other tablets by the end of the year. But consumers still won’t be able to buy subscriptions through a key sales channel, Apple’s iTunes store. The publisher said it's expanding its “all-access” model already in place at Time and Sports Illustrated that lets people buy print-digital bundles as well as digital-only subscriptions and single issues. Time Inc. already distributes its titles in the HP TouchPad, Android and Next Issue Media stores, and as part of today's announcement said it would start to sell digital editions on Barnes & Noble’s Nook Color. The announcement was made by Maurice Edelson and may be his first public statement since he was appointed, along with Howard Averill and John Huey, to run the company after Jack Griffin was fired as CEO in February. Edelson, who has been overseeing strategy and meeting with Apple to work on iPad subscription sales, called the news a "bold commitment" to offering content in the burgeoning tablet market. Other major publishers, including Hearst and Condé Nast, have acquiesced to Apple, which takes a 30 percent cut of revenue from sales through iTunes and controls the consumer relationship, in order to offer subscriptions through its store. But Time Inc. seems to have foregone that strategy in order to maintain control over its subscriber... Continue reading at 'AdWeek'

[ AdWeek | 2011-08-03 00:00:00 UTC ]
News tagged with: #audit bureau #digital copies #digital editions #hold back

Other Publishing stories related to: 'Time Inc. Launches New Tablet Strategy'


NTT DoCoMo's i beam tablet prototype is driven by your eyes (video)

Another prototype from DoCoMo aimed at Nihon's commuters, the i beam concept tablet forgoes any touch at all, allowing the user (once they're at the specified 'sweet spot') to navigate around apps and screens using your eyes. Two sensors along the bottom edge of the tablet track both of your... Continue reading at Engadget

[ Engadget | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web browser #reader app #heavily involved


Time Inc senior executive denies IPC is up for sale

Evelyn Webster, executive vice president of Time Inc's lifestyle group, has denied long-running speculation that the company is considering the sale of the UK magazine unit, which houses titles such as NME, Marie Claire and Look, confirming "IPC is not being sold". Continue reading at Media Week

[ Media Week | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evelyn webster #lifestyle group #marie claire


WHS Children's Christmas Book Club launches

Egmont, Simon & Schuster and Templar Publishing have all landed two titles on the W H Smith... Continue reading at The Bookseller

[ The Bookseller | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #templar publishing


Pearson Foundation and Booktrust launch reading comp

Children's author Jeremy Strong has launched a new national schools reading competition... Continue reading at The Bookseller

[ The Bookseller | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pearson foundation


NY Times ex-chief Sulzberger dies

Award-winning newspaper publisher Arthur Sulzberger Sr, who led the New York Times for three decades, dies at 86 after a long illness. Continue reading at BBC News

[ BBC News | 2012-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long illness


North Atlantic Books Transforms with the Times

Almost four decades after Richard Grossinger and Lindy Hough founded North Atlantic Books in Vermont, the press, which has been in Berkeley, Calif., since 1977, continues to evolve within the body, mind, and spirit segment. From a two-person operation with roots in the poetry journal Io that... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #community outreach


Albuquerque Publishing Company launches Atex Advertising

The Albuquerque Publishing Company – the advertising sales, production and distribution agent for New Mexico’s largest and most read newspaper, the Albuquerque Journal – is live with Atex Advertising.  The Atex syst ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising sales


Going Beyond E-Books, Barnes & Noble Nook Launches Digital Video Store

Barnes & Noble Nook is ramping up its digital media offerings with a new video-download and rental service. Continue reading at AllThingsD

[ AllThingsD | 2012-09-25 00:00:00 UTC ]
More news stories like this |


Google upstages Amazon with Japan Nexus launch

Hints at a Kindle launch for Japan in October have been upstaged by Google’s sudden... Continue reading at The Bookseller

[ The Bookseller | 2012-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle launch


Price Transparency as Sales Strategy

Over the past few semesters the University of Kansas Bookstore and a growing number of independent college stores have begun taking advantage of the way students comparison shop for textbooks by sharing their competitors’ prices on their own store’s Web sites and/or pricing books dynamically... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number #web sites #local library


Bloomsbury launches Indian arm

Bloomsbury is expanding internationally, with the launch of Bloomsbury India today (21st... Continue reading at The Bookseller

[ The Bookseller | 2012-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #expanding internationally


Trade gears up for Rowling launch

Booksellers are gearing up for the release of J K Rowling’s new novel next Thursday (27th... Continue reading at The Bookseller

[ The Bookseller | 2012-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rowling launch #trade gears


Can ebook sellers survive the tablet war?

Kobo and Amazon have unveiled new tablets, but are they playing a game they can't win? Continue reading at Stuff

[ Stuff | 2012-09-19 00:00:00 UTC ]
More news stories like this |


Print, Digital, Tablets and More: World Publishing Expo (IFRA Expo) Announces Conference Schedule

Already the world’s largest global trade exhibition for the news publishing and media industry, the World Publishing Expo is expanding the conferences and seminars that accompany the event, making it even more attractive for the thousands o ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishing #media industry


Headline launches Eternal Romance imprint

Headline is launching a new digital imprint Eternal Romance, with three paranormal romance novels... Continue reading at The Bookseller

[ The Bookseller | 2012-09-12 00:00:00 UTC ]
More news stories like this |


German book chains launch new e-reader

German book chains Weltbild and Hugendubel have reacted swiftly to Amazon's announcement... Continue reading at The Bookseller

[ The Bookseller | 2012-09-12 00:00:00 UTC ]
More news stories like this |


SF Chronicle Launches 49ers Digital Magazine

The San Francisco Chronicle launched its 49ers Insider digital magazine last week in advance of the team’s season-opener against the Green Bay Packers on Sunday. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-11 00:00:00 UTC ]
More news stories like this |


John Bond launches Whitefox

John Bond, former m.d. of Press Books at HarperCollins, has teamed up with former HarperPress... Continue reading at The Bookseller

[ The Bookseller | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john bond #press books


Flipboard Looks to Elevate Tablet Ads

After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek

[ AdWeek | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shopping cart #social networks #recent comments #daily telegraph


Android Tablet Market Share Shaky According To Google's Own Stats

The Android OS may dominate the smartphone market, but figures released by Google tell a different story on the tablet front. Stats from Google Play, Google's one-stop shop for apps, movies, books and music, show that, while normal-sized devices - ie phones - account for 86 per cent of... Continue reading at Fast Company

[ Fast Company | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #one-stop shop #problem lies #tablet market #months ago #sponsored content