Time Inc. Launches New Tablet Strategy

Time Inc. is making it easier for readers to access its magazines in digital form—the company announced Wednesday that it will make all 21 of its U.S. titles available on the iPad and other tablets by the end of the year. But consumers still won’t be able to buy subscriptions through a key sales channel, Apple’s iTunes store. The publisher said it's expanding its “all-access” model already in place at Time and Sports Illustrated that lets people buy print-digital bundles as well as digital-only subscriptions and single issues. Time Inc. already distributes its titles in the HP TouchPad, Android and Next Issue Media stores, and as part of today's announcement said it would start to sell digital editions on Barnes & Noble’s Nook Color. The announcement was made by Maurice Edelson and may be his first public statement since he was appointed, along with Howard Averill and John Huey, to run the company after Jack Griffin was fired as CEO in February. Edelson, who has been overseeing strategy and meeting with Apple to work on iPad subscription sales, called the news a "bold commitment" to offering content in the burgeoning tablet market. Other major publishers, including Hearst and Condé Nast, have acquiesced to Apple, which takes a 30 percent cut of revenue from sales through iTunes and controls the consumer relationship, in order to offer subscriptions through its store. But Time Inc. seems to have foregone that strategy in order to maintain control over its subscriber... Continue reading at 'AdWeek'

[ AdWeek | 2011-08-03 00:00:00 UTC ]
News tagged with: #audit bureau #digital copies #digital editions #hold back

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Data Points: Tablet Advertising

Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.’s iMonitor app-tracking service. Hearst led publishers with the most... Continue reading at AdWeek

[ AdWeek | 2012-12-05 00:00:00 UTC ]
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UK newspaper Offering Subsidized Nexus 7 Tablet with Its Digital Subscription

The Daily will publish its final issue this month after News Corporation bigwigs decided to pull the plug on the original iPad-only newspaper, proving it’s not easy to sell subscriptions to enhanced print-style media to a digital audience. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-12-04 00:00:00 UTC ]
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Mobile Self-publishing Platform XinXii Launches in Russia

German self-publishing platform XinXii, which allows indie authors to sell their titles through mobile ebook shops, has gone live in Russia. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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Curtis Brown launches digital programme with Kindle Direct Publishing

Agency Curtis Brown has launched a digital self-publishing programme through Kindle Direct... Continue reading at The Bookseller

[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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News Corporation shutters The Daily tablet newspaper as of December 15th

News Corporation's The Daily was to have been a vanguard of the future, based on the past -- a tablet-focused newspaper that could get us back to paying subscriptions for our regular news fix. Not enough of us were as enthralled with the retro-future concept, however. While CEO Rupert Murdoch... Continue reading at Engadget

[ Engadget | 2012-12-03 00:00:00 UTC ]
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Txtr Launches E-Book Store in Denmark

Berlin-based startup txtr has launched a Danish ebook store, with special promotions from two Danish publishers set to begin on December 3rd. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
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HarperCollins Launches New Imprint for the YA Market

HarperCollins is creating a new digital imprint—HarperTeen Impulse—focusing on young adult short stories and novellas, which sell for .99 cents to $2.99. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
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Magazines Double Down On Tablet Commitment

The magazine industry’s faith in the future of tablets is not easing up, even though advertiser support for digital editions has been slow in coming and these platforms still represent a small fraction of overall distribution for most books. Continue reading at Folio Magazine

[ Folio Magazine | 2012-11-29 00:00:00 UTC ]
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S&S to launch self-publishing service with Author Solutions

Simon & Schuster has teamed up with Author Solutions to launch a self-publishing service... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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December launch for Bilbary e-lending

Online retail site Bilbary will launch its e-lending service in December, beginning with a focus... Continue reading at The Bookseller

[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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'Dark times' for North East literature bodies

Literature organisations in the North East have said they face difficult times with a combination... Continue reading at The Bookseller

[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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Tablet Use, E-book Sales Grow Beyond Amazon, Nook

Tablets and other digital reading devices are expected to be big sellers this holiday season due in part to the growing number of devices available from a host of manufacturers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-23 00:00:00 UTC ]
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Nook tablets go on sale in UK

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[ The Bookseller | 2012-11-22 00:00:00 UTC ]
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Pottermore Shop launches gifting service

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[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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AP Launches its First Spanish-Lanuage Stylebook

The Associated Press will launch a new Spanish-language Stylebook for universal use by publishers, broadcasters and readers from all Spanish-speaking countries, with an emphasis on Latin America and the United States. A small number of AP clients a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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Wall Street Journal Launches Global Video Platform

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[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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Tablet editions 'reinvigorating' print magazine brands, PPA claims

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[ Media Week | 2012-11-13 00:00:00 UTC ]
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[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
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Sandy sends NYC sales to an all-time low

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[ The Bookseller | 2012-11-08 00:00:00 UTC ]
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John Lennon Letters app launched

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[ The Bookseller | 2012-11-07 00:00:00 UTC ]
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