Time Inc. Launches New Tablet Strategy

Time Inc. is making it easier for readers to access its magazines in digital form—the company announced Wednesday that it will make all 21 of its U.S. titles available on the iPad and other tablets by the end of the year. But consumers still won’t be able to buy subscriptions through a key sales channel, Apple’s iTunes store. The publisher said it's expanding its “all-access” model already in place at Time and Sports Illustrated that lets people buy print-digital bundles as well as digital-only subscriptions and single issues. Time Inc. already distributes its titles in the HP TouchPad, Android and Next Issue Media stores, and as part of today's announcement said it would start to sell digital editions on Barnes & Noble’s Nook Color. The announcement was made by Maurice Edelson and may be his first public statement since he was appointed, along with Howard Averill and John Huey, to run the company after Jack Griffin was fired as CEO in February. Edelson, who has been overseeing strategy and meeting with Apple to work on iPad subscription sales, called the news a "bold commitment" to offering content in the burgeoning tablet market. Other major publishers, including Hearst and Condé Nast, have acquiesced to Apple, which takes a 30 percent cut of revenue from sales through iTunes and controls the consumer relationship, in order to offer subscriptions through its store. But Time Inc. seems to have foregone that strategy in order to maintain control over its subscriber... Continue reading at 'AdWeek'

[ AdWeek | 2011-08-03 00:00:00 UTC ]
News tagged with: #audit bureau #digital copies #digital editions #hold back

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[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Harlequin to launch digital-only Carina list

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[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Rupert Murdoch says Los Angeles Times purchase not a sure thing

Now that Rupert Murdoch is spinning off News Corp.’s publishing properties into a separate company, media observers have identified the Los Angeles Times as a likely target for acquisition. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-01-15 00:00:00 UTC ]
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10 Strategies for Publishers to Succeed and Survive

Guy Kawasaki says traditional publishers need to 'think about maximizing sales not minimizing losses' and offers 10 strategies to put them back on the right path. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
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San Antonio launching 'bookless' BiblioTech library in fall, places its eggs in digital basket

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[ Engadget | 2013-01-14 00:00:00 UTC ]
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Wikipedia launches travel site Wikivoyage on January 15

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[ PC World | 2013-01-12 00:00:00 UTC ]
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Gough moves to launch list at Hodder

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[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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Condé Nast Time Ends for Maurie Perl

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[ AdWeek | 2013-01-09 00:00:00 UTC ]
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[ The Bookseller | 2013-01-08 00:00:00 UTC ]
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Independent Publishers Association Launched in the Maghreb

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[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
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Pearson invests in Nook tablets

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[ BBC News | 2012-12-28 00:00:00 UTC ]
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Time Inc. names Nelson editor in chief

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[ Crains New York | 2012-12-19 00:00:00 UTC ]
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[ The Bookseller | 2012-12-19 00:00:00 UTC ]
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[ The Bookseller | 2012-12-17 00:00:00 UTC ]
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[ Fast Company | 2012-12-14 00:00:00 UTC ]
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[ The Bookseller | 2012-12-11 00:00:00 UTC ]
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[ The Bookseller | 2012-12-06 00:00:00 UTC ]
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