Time Inc. is trying to win over millennial women

Time Inc. has had a string of acquisitions and launches aimed at young women over the past year, from HelloGiggles to homegrown startups Mimi and Motto. Like the publishing giant itself, the Gen Y strategy reflects the awareness that young people aren’t all alike. So each site targets audiences based on their interests rather than just their age group. "Time Inc. does not look at millennials as monolithic," said Deborah Marquardt, general manager of the Time Inc. Style Network. The post Time Inc. is trying to win over millennial women appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-29 00:00:00 UTC ]
News tagged with: #young women #publishing giant #age group #general manager

Other news stories related to: "Time Inc. is trying to win over millennial women"


Time Inc. Subscription, Advertising Revenues Down in Q1 2012

Time Inc. reports a loss in both advertising and subscription revenue in the first quarter of 2012. Ad revenue decreased five percent (equivalent to $19 million), with subscription revenue down two percent (valued at $6 million). Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #$6 million #subscription revenue #advertising revenues


Cutback threat to London's Women's Library

A petition calling on education secretary Michael Gove to prevent severe cutbacks to the... Continue reading at The Bookseller

[ The Bookseller | 2012-05-01 00:00:00 UTC ]
More news stories like this |


Women’s Presses Tweak Their Business Models

Approximately a dozen women’s presses are actively publishing in the U.S. today, down from about 30 during the 1990s, when feminist publishing and bookselling were at their peak. There are, additionally, several women’s presses sporadically publishing, and a few others putting out regional... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #regional titles #business models


Getting a read on the Los Angeles Times Festival of Books

More than 400 authors are scheduled over the two days at USC. Writers as varied as Anne Rice and Jeff Kinney will hold court.What do Sugar Ray Leonard, Judy Blume, Betty White, T.C. Boyle, Rodney King, Joseph Wambaugh and Kareem Abdul-Jabbar have in common? They're just a few of the high-profile... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #kareem abdul-jabbar #rodney king #judy blume #jeff kinney #anne rice


Janson-Smith wins de la Motte trilogy

Patrick Janson-Smith at HarperCollins imprint Blue Door has won the UK battle for the Swedish... Continue reading at The Bookseller

[ The Bookseller | 2012-04-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #patrick janson-smith


Hearst Magazines launches women's quarterly

Hearst Magazines UK has launched a quarterly magazine called Good Ideas, aimed at 35- to 50-year-old women. Continue reading at Media Week

[ Media Week | 2012-04-11 00:00:00 UTC ]
More news stories like this |


Time Out New York Launches E-Commerce, Daily Deals Platform

Moving forward with an expanded focus on digital media, Time Out New York (TONY) has integrated e-commerce and daily deals into its website and newly-launched apps. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #moving forward


IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad Ten Times in a Row

The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek

[ AdWeek | 2012-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tech companies #good time #ad break


Book review: 'No Time Like the Present' by Nadine Gordimer

An interracial couple navigates modern life in South African in 'No Time Like the Present,' by Nadine Gordimer.No Time Like the Present Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #south african #nadine gordimer #book review


Surrey residents win library challenge

Surrey residents have won their High Court judicial review challenge against council plans to... Continue reading at The Bookseller

[ The Bookseller | 2012-04-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #council plans


Duddle wins children's book prize

Jonny Duddle, the concept artist for Aardman film The Pirates! In An Adventure With Scientists, is named overall winner of the prestigious Waterstones Children's Book Prize. Continue reading at BBC News

[ BBC News | 2012-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #concept artist #jonny duddle #book prize


Duddle wins Waterstones Children's Book Prize

Jonny Duddle, a concept artist for the new Aardman Animation film "The Pirates! In An... Continue reading at The Bookseller

[ The Bookseller | 2012-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #concept artist #jonny duddle #book prize


Philip Murnin wins Sceptre award

The Sceptre Prize for emerging writers, worth £1,500, has been awarded to Philip Murnin, an... Continue reading at The Bookseller

[ The Bookseller | 2012-03-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #emerging writers


John Smith and OUP win at APS Conference

John Smith & Son academic booksellers and Oxford University Press each scooped two awards at... Continue reading at The Bookseller

[ The Bookseller | 2012-03-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #john smith


C&R and Nosy Crow win three at IPG awards

  Constable & Robinson won a hat-trick of awards at the Independent Publishers Guild... Continue reading at The Bookseller

[ The Bookseller | 2012-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ipg awards


Edith Pearlman wins National Book Critics Circle fiction prize

The under-the-radar author won for her collection "Binocular Vision: New and Selected Stories."Reporting from New York -- The National Book Critics Circle gave its 2011 fiction prize to Edith Pearlman, an under-the-radar writer of short stories, at its annual awards ceremony Thursday evening at... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #short stories #edith pearlman #york -- #selected stories


Bloomsbury wins six-figure deal for Sophia

  Bloomsbury has acquired a non-fiction title about Princess Sophia Duleep Singh, the... Continue reading at The Bookseller

[ The Bookseller | 2012-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #non-fiction title


Survey Finds 60% of Publishers Agree that Print Publishing’s Time is Limited

Almost two-thirds of industry leaders from the publishing industry foresee that newspapers and other print publishers will end up as digital-only enterprises by 2020, according to a survey conducted by MPP Global Solutions. Conducted during two web ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print publishers #industry leaders #print publishing #publishers agree #survey conducted


New Media and Tech Winning the Viral News War

Some new research sheds light on how social media is currently being used to share news articles from traditional publishers. Newswhip has looked at the number of news stories during January 2012 that received more than 100 mentions on Twitter and Fa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news stories #traditional publishers


Jonathan Franzen – this time taking on Twitter – heaps more scorn on social media

 'Freedom' author Jonathan Franzen, who has previously disparaged Facebook and ebooks, says Twitter 'stands for everything I oppose' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jonathan franzen