Time Inc. has acquired Jane Pratt's xoJane and xoVain websites in a bid to build up its portfolio of brands that target millennials. Adweek first reported that the acquisition was imminent on Oct. 16. The deal is the latest in a string of big moves from the New York magazine publisher this month. On Oct. 18, Time Inc. bought HelloGiggles, a lifestyle site founded by actress Zooey Deschanel in 2011. The Wall Street Journal pegged the deal at $20 million. The next day, Time Inc. also announced it was shutting down the women's shopping magazine AllYou. With xoJane and xoVain, Time Inc. continues to bolster its beauty, fashion and digital-only content. The publisher also runs the home-focused website The Snug, beauty-oriented Mimi and The Drive, an automotive site for guys under 35. Pratt's editorial team will report to Deborah Marquardt, vp and general manager of Time Inc.'s Style Network. "We are delighted to have the opportunity to serve this modern, inclusive community of women, increasing our reach in this important segment and providing our advertising partners with more access to targeted, engaged audiences," Time Inc.'s evp Evelyn Webster said in a statement. According to comScore, xoJane had 2.5 million unique visitors this September, up from 1.1 million in September 2014. Sister site xoVain clocked in 958,000 viewers in September. And while it launched in March 2013, it did not meet comScore's minimum traffic numbers to be tracked year over year. Pratt—the... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-28 00:00:00 UTC ]
News tagged with:
#editorial team
#general manager
#style network
#advertising partners
#engaged audiences
#editorial properties
Written By: Graeme Neill Publication Date: Mon, 17/10/2011 - 09:28 The director of the Frankfurt Book Fair has said start-ups will capitalise on the trade, as the organisers revealed exhibitor numbers were down 2.1% on 2010. In total, 7,384 exhibitors from 106 countries attended last week's... Continue reading at The Bookseller
[ The Bookseller | 2011-10-17 00:00:00 UTC ]
More news stories like this |
The Financial Times will close FT Tilt, a premium online financial news and analysis service for finance professionals in emerging markets, at the end of October. "We propose to close FT Tilt at the end of October," an FT spokesperson told FOLIO:. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#emerging markets
The NOOK Newsstand is getting another addition, Time Inc. has announced that Real Simple magazine will be exclusively sold on the digital platform for the month of November and will begin a full digital integration with the December issue. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nook newsstand
#digital platform
#december issue
The digital transition and sputtering economy are not only bringing changes to general bookstores, but to college bookstores as well. College stores are dealing with a changed landscape of their own: more textbook choices that now include rentals and digital texts; trade book sections with sales... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#college stores
#digital texts
#sales declines
As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad clients
#meredith launched
Written By: Charlotte Williams Publication Date: Mon, 03/10/2011 - 11:49 Hutchinson has confirmed it will publish former US president Bill Clinton's book Back to Work, setting out his plan on how to get America "back into the future business". Cornerstone m.d. Susan Sandon acquired UK and... Continue reading at The Bookseller
[ The Bookseller | 2011-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book back
#ebook formats
HarperCollins's announcement that it will make 5,000 backlist titles available through On Demand Books' Espresso Book Machine in Novemberwith Zondervan and HarperCollins Canada titles to be added early next yearbrings a print-on-demand tipping point a step closer, but with more hurdles to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#prime time
#demand books
#step closer
Publication Date: Mon, 26/09/2011 - 11:59 Broadcaster and author Melvyn Bragg is to join the judging panel for the Sunday Times EFG Private Bank Short Story Award for a second year in a row. Bragg will be joined by actor Ian Hart, playwright and novelist Hanif Kureishi, novelist Joanna Trollope... Continue reading at The Bookseller
[ The Bookseller | 2011-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#judging panel
#matthew evans
It appears social media is no longer a trend among internet users, but a convention. In a new report from Nielsen, social media behavior among Americans is tracked, demonstrating how much pull social media actually has among web surfers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social networks
#internet users
Written By: Charlotte Williams Publication Date: Thu, 08/09/2011 - 08:30 Tim Arthur has been appointed the UK editor-in-chief of the Time Out media group. Arthur will oversee the editorial and content of the group's UK activities, including the Time Out guidebook series and Time Out London... Continue reading at The Bookseller
[ The Bookseller | 2011-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media group
#london magazine
The NOOK Newsstand for Barnes & Nobles e-reader offering NOOK has added more titles from Meredith and Time Inc. to its periodical roster. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nook newsstand
Once identified as the most notable magazine launch of the year in 2009, Hearst's Food Network magazine is continuing to ride a wave of reader enthusiasm with the announcement of its sixth rate base increase since the title went live. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sixth time
Written By: Graeme Neill Publication Date: Thu, 18/08/2011 - 15:22 Aurum is publishing a memoir by the late actress Elisabeth Sladen, best known for her tole as Sarah Jane Smith in Doctor Who. Aurum editor Sam Harrison had approached Sladen directly, buying world rights to the book directly... Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book directly
#7th november
Time Warner Inc. released its second-quarter results today, posting its highest growth rate since third quarter 2007. Overall revenues rose 10 percent to $7 billion compared to same period 2010. Its publishing division also did wellTime Inc. boosted revenues 3 percent for the quarter, with... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#time warner
#publishing division
#key role
Time Inc. is making it easier for readers to access its magazines in digital formthe company announced Wednesday that it will make all 21 of its U.S. titles available on the iPad and other tablets by the end of the year. But consumers still wont be able to buy subscriptions through a key sales... Continue reading at AdWeek
[ AdWeek | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audit bureau
#digital copies
#digital editions
#hold back
While many publishers are still grappling with the question of digital properties and revenue, The Financial Times continues to reap positive benefits from its paid collection model, according to first half 2011 financials released Friday. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital properties
Written By: Benedicte Page Publication Date: Thu, 28/07/2011 - 15:17 Five Bolton libraries are to be closed, after a decision by the council's executive earlier today. According to reporting from the meeting by The Bolton News, the executive voted to select an option which would see five... Continue reading at The Bookseller
[ The Bookseller | 2011-07-28 00:00:00 UTC ]
More news stories like this |
Written By: Charlotte Williams Publication Date: Thu, 28/07/2011 - 15:19 World Book Night will launch in the US in 2012, with the States confirmed as the event's first international partner. HarperCollins vice president of independent retailing Carl Lennertz has been appointed as chief... Continue reading at The Bookseller
[ The Bookseller | 2011-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international partner
#1st september
#million books
TIME is ranked number one in the latest Digital IQ Index from "digital innovation think tank" L2 that measures the digital aptitude and ad revenue-per-page of 87 magazine brands.The rankings were developed by NYU Stern professor Scott Galloway. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital innovation
Written By: Philip Jones Publication Date: Mon, 25/07/2011 - 09:45 Kobo has removed the direct e-bookselling links from its Apple apps, following new rules brought in by Apple earlier this year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-25 00:00:00 UTC ]
More news stories like this |