One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear on CNN.com, or another of Time Warner's many sites, or on a different property altogether, for example? Often brands buy ads for one site, but due to misrepresentation of inventory, they end up paying for an appearance on another, said Damon Reeve, CEO of Authenticated Digital in New York. He added that the system also can suss out when ad impressions are generated by bots. "Our company is about moving from an unknown universe to a known universe," said Reeve. "This builds a complete audit trail." Here is a tech-heavy summary on how the system works: Marketers add a JavaScript tracker to their creative on the demand-side platform or ad server. When a Web page requests the ad, the JavaScript tracker travels with the ad. Once the promo is loaded, the system gathers snippets of information about it as well as the page or app environment and stitches them together. "We then process the information on our servers to understand whether the impression is authentic or if it's not authentic, and the reason why," Reeve said. The system creates an audit containing all of the suppliers and data providers involved in the transaction. Users can log in to a dashboard to view reports and... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-09 00:00:00 UTC ]
News tagged with:
#coming weeks
#bring transparency
#digital budgets
#digital-ad ecosystem
#online world
#earlier version
#story stated
In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday
[ Digiday | 2024-05-30 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digiday+ research
#digital media
Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday
[ Digiday | 2024-05-21 04:01:00 UTC ]
More news stories like this | News stories tagged with:
Publisher Bloomsbury has promised to correct the error made in Hari’s new book Magic PillJohann Hari and his publisher Bloomsbury have apologised after the author wrongly claimed in his latest book that Observer restaurant critic Jay Rayner had taken the diabetes drug Ozempic.In Magic Pill, Hari... Continue reading at The Guardian
[ The Guardian | 2024-05-15 16:50:55 UTC ]
More news stories like this | News stories tagged with:
#publisher bloomsbury
#magic pill
#latest book
#bloomsbury
The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
More news stories like this | News stories tagged with:
#times square
#cookbook
Representing Bookwire customers in Spanish-language markets, this report finds strong performance of both ebooks and audiobooks. The post Bookwire Releases a Report on Spanish-Language Digital Book Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-13 21:33:03 UTC ]
More news stories like this | News stories tagged with:
#spanish-language markets
#ebooks
#digital book
As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News
[ ABC News | 2024-05-01 18:38:04 UTC ]
More news stories like this | News stories tagged with:
#asian american
#nielsen
Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek
[ AdWeek | 2024-04-25 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad inventory
#digital publisher
Authorities in Canada say they have made arrests in the theft of a cargo container that included gold and other items worth over 20 million Canadian dollars — about $14.5 million — that were stolen from Toronto’s Pearson International airport a year ago Continue reading at ABC News
[ ABC News | 2024-04-17 01:10:08 UTC ]
More news stories like this | News stories tagged with:
#pearson
A year ago, police revealed that a massive amount of gold and money had been stolen from a warehouse at Toronto's Pearson airport. Despite intensive investigative efforts, no arrests have been made and the valuable cargo is still unaccounted for. Continue reading at CBC
[ CBC | 2024-04-14 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#massive amount
#pearson airport
#pearson
Ingram Publisher Services has told former Small Press Distribution clients that they have 60 days to remove inventory from its warehouse, prompting some publishers to panic, and Independent Publishers Group will participate in two informational sessions for small presses early this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-08 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#small press
#publisher services
Nonprofit library technology cooperative OCLC, the company behind WorldCat, has acquired CloudLibrary, a technology platform offering patrons access to digital content through libraries, from library e-book vendor Bibliotheca. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book
#digital content
Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday
[ Digiday | 2024-03-27 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#sheel shah
#publishing summit
#hearst
Kahneman's 2011 bestseller 'Thinking, Fast and Slow' exposed the psychological underpinnings of economic decision-making, and his research—much of it conducted with fellow psychologist Amos Tversky—earned him a Nobel Prize in Economic Sciences in 2002. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#daniel kahneman
#nobel prize