Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.Among the new releases, Starbucks' barista Raelene raves about the Cascara Latte; Kelley Blue Book appeals to protective parents in a funny spot featuring a couple letting their teenager begin to drive; AdoreMe.com promotes its $24.95 lingerie set offer; and Outback Steakhouse serves up the Loaded Bloomin' Onion appetizer, which is topped with cheese fries.Finally, Billabong features a nostalgic montage of surfers riding waves and showing off their skills. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-12 00:00:00 UTC ]
When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#connected tv
#strategic alliance
#popular platform
After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
More news stories like this |
Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
More news stories like this | All news stories tagged with:
#katie fforde
#paperback publication
Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#intended audience
Dolphin Junction by Mick Herron (John Murray) was the most reviewed fiction book this week as it was mentioned in the Guardian, New York Times, Telegraph and Times. Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 12:03:32 UTC ]
More news stories like this |
Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
Kim Newman’s latest novel finds pop-culture icons navigating a strange, dark world. Continue reading at The Washington Post
[ The Washington Post | 2021-11-28 20:55:35 UTC ]
More news stories like this | All news stories tagged with:
#kim newman
#raymond chandler
The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#summer appeared
“Still Life” is that rare, affectionate novel that makes one feel grateful to have been carried along. Continue reading at The Washington Post
[ The Washington Post | 2021-11-23 12:00:00 UTC ]
More news stories like this | All news stories tagged with:
#feel grateful
#saturday night
#sarah winman
The Every by Dave Eggers (Hamish Hamilton) took the media by storm this week picking up mentions in The Guardian, Telegraph, Sunday Times, Times, iNews and Scotsman. Continue reading at The Bookseller
[ The Bookseller | 2021-11-22 14:18:03 UTC ]
More news stories like this | All news stories tagged with:
#sunday times
C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
More news stories like this | All news stories tagged with:
#children’s book
#john lewis
#striking similarity
#self-published children
#fire-sneezing dragon
#trouble-making dragon
#picture book
#christmas ad
LadBaby stars Mark and Roxane Hoyle's Greg the Sausage Roll: Santa's Little Helper (Puffin), illustrated by Gareth Conway, has debuted in the UK Official Top 50 number one spot, selling 41,306 copies in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2021-11-16 03:43:38 UTC ]
More news stories like this |
Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
More news stories like this |
Danis Goulet's Night Raiders had the widest theatrical opening of any movie by an Indigenous Canadian filmmaker. But while the movie examines very real — and heartbreaking — events, Goulet opted to do so through the lens of science fiction. ... Continue reading at CBC
[ CBC | 2021-10-10 08:00:00 UTC ]
More news stories like this | All news stories tagged with:
#science fiction
Richard Osman's The Man Who Died Twice (Viking) has notched up a third week running in the UK Official Top 50 number one spot, selling 38,439 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 18:06:50 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#nielsen bookscan
#week running
#richard osman
Sally Rooney has kept the top spot on Bookshop.org's Indie Champions chart for a second month, with Beautiful World, Where Are You (Faber). Continue reading at The Bookseller
[ The Bookseller | 2021-10-01 03:17:27 UTC ]
More news stories like this | All news stories tagged with:
#beautiful world
#sally rooney
Sally Rooney's Beautiful World, Where Are You (Faber) has debuted in the UK Official Top 50 number one spot, selling 46,065 copies in its first week on sale, making it the fastest selling Adult Fiction title since sales figures returned in March. Continue reading at The Bookseller
[ The Bookseller | 2021-09-14 00:26:45 UTC ]
More news stories like this | All news stories tagged with:
#beautiful world
#sally rooney
Victoria Hislop's One August Night (Headline) has climbed 15 places to hit the Amazon Charts' Most-Sold: Fiction number one spot, as its Kindle price dropped to 99p. Continue reading at The Bookseller
[ The Bookseller | 2021-09-08 02:00:28 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#fiction number
#victoria hislop
#amazon charts
Martyn Ford’s All Our Darkest Secrets (Thomas & Mercer) zoomed into the Bookstat e-book chart number one for the week ending 4th September. Continue reading at The Bookseller
[ The Bookseller | 2021-09-07 20:49:57 UTC ]
More news stories like this | All news stories tagged with:
#martyn ford
#bookstat chart