This Billabong Spot Is So Gnarly: It's Last Night's New Ads

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.Among the new releases, Starbucks' barista Raelene raves about the Cascara Latte; Kelley Blue Book appeals to protective parents in a funny spot featuring a couple letting their teenager begin to drive; AdoreMe.com promotes its $24.95 lingerie set offer; and Outback Steakhouse serves up the Loaded Bloomin' Onion appetizer, which is topped with cheese fries.Finally, Billabong features a nostalgic montage of surfers riding waves and showing off their skills. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-01-12 00:00:00 UTC ]

Other news stories related to: "This Billabong Spot Is So Gnarly: It's Last Night's New Ads"

Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | All news stories tagged with: #nielsen #sales data #global measurement #ad budgets

Thursday Murder Club hits charts top spot for a second week

Richard Osman's The Thursday Murder Club (Viking) has renewed its membership to the UK Official Top 50 number one spot for a second week, selling 34,485 copies in its first full week on sale. Continue reading at The Bookseller

[ The Bookseller | 2020-09-15 16:20:32 UTC ]
More news stories like this | All news stories tagged with: #richard osman #full week

Black Lumascape Compiles All Black-Owned Ad-Tech Firms in a Continuously Updating Chart

As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek

[ AdWeek | 2020-09-03 12:30:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #george floyd #terence kawaja

Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek

[ AdWeek | 2020-09-02 14:20:11 UTC ]
More news stories like this | All news stories tagged with: #digital media #continued rise #coronavirus pandemic #ad buyers

‘Winter Counts’ hits the sweet spot between gritty thriller and social novel

David Heska Wanbli Weiden’s novel is mostly set 200 miles southeast of Mount Rushmore on South Dakota’s Rosebud Indian Reservation. Continue reading at The Washington Post

[ The Washington Post | 2020-08-28 15:59:09 UTC ]
More news stories like this | All news stories tagged with: #south dakota #sweet spot #winter counts

TV Audiences Dip for First Night of Democrats’ Virtual Convention

Nielsen ratings were down from 2016, though younger viewers watched online and MSNBC nearly doubled its usual audience. Continue reading at The New York Times

[ The New York Times | 2020-08-18 23:35:17 UTC ]
More news stories like this | All news stories tagged with: #nielsen #nielsen ratings

Libraries Reopen in COVID-19 Hot Spots: Are Library Staff Being Protected?

In considering whether staff are being protected as libraries reopen during the pandemic, we take a look at some Arizona libraries. Continue reading at Book Riot

[ Book Riot | 2020-08-18 10:35:00 UTC ]
More news stories like this | All news stories tagged with: #libraries #library staff

Follow the new Ohio Literary Trail for the state’s best writerly spots.

This is cool: The Ohioana Library Association has released a map and list tracing a new “literary trail” through the state, featuring historical landmarks, museums, unique libraries, and other hidden destinations. The list isn’t limited to the state capital of Columbus, either. The selections... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-12 19:09:38 UTC ]
More news stories like this | All news stories tagged with: #library association

Subaru Documents the Toll Wildfires Have Taken on California in This New Spot for the Forester

In 2014, Japanese automobile gargantuan Subaru relied on special effects and bizarre super-sized monsters from popular manga series Attack on Titan to advertise the company's compact crossover five-door SUV, the Forester. Six years later, the automaker didn't need to rely on fiction to showcase... Continue reading at AdWeek

[ AdWeek | 2020-08-11 22:15:19 UTC ]
More news stories like this | All news stories tagged with: #manga #automaker didn

Binc Adding Staff to Service Demand

Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #book industry #programs manager #assists booksellers #nonprofit organization

Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #tech reporters #previous editions #visiting fellows #harvard university #private equity #haverstock arrives #presidential campaign #latest member #chicago sun-times #tina sfondeles #associate producer #on-air reporter #yahoo finance #entertainment executives #penske media

Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
More news stories like this | All news stories tagged with: #move appeared

Author loses spot in Top 10 after buying 400 copies of his own book

Mark Dawson’s purchase pushed his thriller The Cleaner up the Sunday Times chart, but the sales monitor Nielsen has now revised its figuresAuthor Mark Dawson has lost his Top 10 position in the Sunday Times bestseller charts for his thriller The Cleaner after revealing that he bought 400 copies... Continue reading at The Guardian

[ The Guardian | 2020-07-22 11:24:02 UTC ]
More news stories like this | All news stories tagged with: #nielsen #times bestseller #bestseller lists #author bought #mark dawson

World's Worst Parents scores hat-trick in the charts top spot

David Walliams and Tony Ross' The World's Worst Parents (HarperCollins) has topped the UK Official Top 50 for a third week running, selling 32,013 copies. Continue reading at The Bookseller

[ The Bookseller | 2020-07-21 02:42:45 UTC ]
More news stories like this | All news stories tagged with: #week running #tony ross #david walliams

Walliams still in top spot, as print sales surge continues

In a week when print once again maintained sky-high sales, posting a 16% rise in value against the same week in 2019, and a 14.3% jump in volume, David Walliams and Tony Ross' The World's Worst Parents (HarperCollins) racked up a second week as the UK Official Top 50 number one. Continue reading at The Bookseller

[ The Bookseller | 2020-07-14 01:48:14 UTC ]
More news stories like this | All news stories tagged with: #print sales #tony ross #david walliams

Andrew Scheer spotted without a mask at Toronto's Pearson Airport

Conservative Leader Andrew Scheer was seen at a departure gate at Toronto’s Pearson Airport today without a mask on — an apparent contravention of the rules that apply to travellers passing through the terminal. Continue reading at CBC

[ CBC | 2020-07-07 20:47:39 UTC ]
More news stories like this | All news stories tagged with: #pearson #pearson airport

TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek

[ AdWeek | 2020-06-25 21:01:24 UTC ]
More news stories like this | All news stories tagged with: #digital content #running ads #company released

NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
More news stories like this | All news stories tagged with: #digital content #agency executives #forwarded email #biggest news #inbox daily #shoppable ads #takeawaysfrom iab

Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | All news stories tagged with: #digital media #hearst #digital content #entire industry #public interest #ad dollars #vox media #marketing spend