Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.Among the new releases, Starbucks' barista Raelene raves about the Cascara Latte; Kelley Blue Book appeals to protective parents in a funny spot featuring a couple letting their teenager begin to drive; AdoreMe.com promotes its $24.95 lingerie set offer; and Outback Steakhouse serves up the Loaded Bloomin' Onion appetizer, which is topped with cheese fries.Finally, Billabong features a nostalgic montage of surfers riding waves and showing off their skills. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-12 00:00:00 UTC ]
Lee and Andrew Child's The Sentinel (Corgi) has claimed the UK Official Top 50 number one spot in its first week on sale, selling 19,996 copies, as sales figures return to the Nielsen BookScan charts. Continue reading at The Bookseller
[ The Bookseller | 2021-03-23 15:29:43 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Matt Haig's The Midnight Library (Canongate) has checked itself straight into the UK Official Top 50 number one spot. Continue reading at The Bookseller
[ The Bookseller | 2021-02-23 17:40:02 UTC ]
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Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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#digital content
Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Marian Keyes' Grown Ups (Penguin) has risen into the UK Official Top 50 number one spot, ending the six-week reign of Kay Featherstone and Kate Allinson's Pinch of Nom Quick & Easy (Bluebird) at the top. Continue reading at The Bookseller
[ The Bookseller | 2021-02-16 15:56:06 UTC ]
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#grown ups
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Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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#audiobook
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#prh audio
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Centuries of fascination for 'The One Thousand and One Nights' were examined by two winners of the Sheikh Zayed Book Award this weekend. The post Sheikh Zayed Book Award and NYU Explore ‘The Nights’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-08 15:06:39 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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Given that we’re all justifiably afraid about the breath of others right now, it’s a weird time to be dating. While the warmer months at least offered the possibility of outdoor meetings, now it’s winter and, like all other things, dating has become an exercise in futility and endless Zoom... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-28 15:42:07 UTC ]
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#bookstore
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Kay Featherstone and Kate Allinson's Pinch of Nom Quick & Easy (Bluebird) has held the UK Official Top 50 number one spot for a fourth consecutive week. Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 13:14:19 UTC ]
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The story of the Scottish diaspora has been well told in print. Now a new audio book brings emigrant stories to life in their own words. Continue reading at The Conversation
[ The Conversation | 2021-01-22 17:53:17 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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Kay Featherstone and Kate Allinson's Pinch of Nom Quick & Easy (Bluebird) has held the UK Official Top 50 number one spot for a third consecutive week. Continue reading at The Bookseller
[ The Bookseller | 2021-01-19 04:38:00 UTC ]
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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Han’s debut novel follows a Chinese couple reaching for the American Dream while raising their children in Texas. Continue reading at The Washington Post
[ The Washington Post | 2020-11-30 16:27:21 UTC ]
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Barack Obama's A Promised Land (Viking) has soared straight into the UK Official Top 50 number one spot in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2020-11-24 12:37:14 UTC ]
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#memoir
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Create your perfect night in with this quiz to find a #relatable comic book that can be read in a single sitting. Continue reading at Book Riot
[ Book Riot | 2020-11-24 11:30:00 UTC ]
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Part ghost story, part mystery, “The Thirty Names of Night” is also an exposé on systemic racism and an honest account of the LGBTQ and refugee experience. Continue reading at The Washington Post
[ The Washington Post | 2020-11-23 11:57:29 UTC ]
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