This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the campaign will run in the U.S., U.K. and... Continue reading at 'AdWeek'

[ AdWeek | 2021-02-23 00:46:05 UTC ]
News tagged with: #digital content

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The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business

Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday

[ Digiday | 2024-05-21 04:01:00 UTC ]
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Apple’s ‘Crush’ ad receives backlash from PR and marketing pros

“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey. Continue reading at Media Week

[ Media Week | 2024-05-08 21:18:08 UTC ]
More news stories like this | News stories tagged with: #lulu

23 Indie Presses to Support After the Close of Small Press Distribution

On March 28, Small Press Distribution (SPD), the 55-year old company that helped 385 indie publishers deliver their books to customers, collapsed without warning. This is an existential blow in a business where finances are delicate at the best of times. Books remain stranded in warehouses and... Continue reading at Electric Literature

[ Electric Literature | 2024-04-26 11:10:00 UTC ]
More news stories like this | News stories tagged with: #small press #electric literature

Best Buy and CNET Are Combining Their Ad Inventory

Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek

[ AdWeek | 2024-04-25 12:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publisher #ad inventory

L.A. Times Book Prize winners named in a ceremony filled with support for USC valedictorian Asna Tabassum

Winners at the 2024 L.A. Times Book Prizes included Ed Park for fiction, Ivy Pochoda for mystery/thriller and the pro-Palestinian commencement speaker whose name has become a rallying cry for free speech. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-04-20 05:08:39 UTC ]
More news stories like this | News stories tagged with: #times book #free speech #rallying cry #ivy pochoda

Paul Yamazaki on the Important, Joyous Work of Running an Independent Bookstore

Seminary Co-op booksellers and friends have held a number of conversations with legendary bookseller Paul Yamazaki throughout the past two years, in the intoxicating stacks of City Lights, perambulating the streets of San Francisco, and over whiskey tumblers deep into the night. With Paul we’ve... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-19 08:59:44 UTC ]
More news stories like this | News stories tagged with: #bookseller #city lights #independent bookstore

Finally, the Ad Industry Can Deliver on Purpose-Driven Media Investment

Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media... Continue reading at AdWeek

[ AdWeek | 2024-04-17 20:25:31 UTC ]
More news stories like this | News stories tagged with: #digital media #companies owned #ad industry

Politically Charged Publisher Splinter Returns. Ad Monetizing Is Another Question

Political news publisher Splinter relaunched Tuesday morning, three months after it was acquired by Paste Magazine in a package deal, alongside feminist publisher Jezebel, from G/O Media for an undisclosed sum. Splinter has been dormant since November 2019, and it plans... Continue reading at AdWeek

[ AdWeek | 2024-03-26 10:17:56 UTC ]
More news stories like this | News stories tagged with: #news publisher

Rights Edition: London Book Fair’s Rights Center: 500+ Tables

The International Rights Center at London Book Fair is 'slightly' bigger than last year, and returns to ground floor for 2024. The post Rights Edition: London Book Fair’s Rights Center: 500+ Tables appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-01 19:34:09 UTC ]
More news stories like this | News stories tagged with: #london book #london book fair #ground floor #rights center #rights edition

Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

[ The Guardian | 2024-02-28 19:24:36 UTC ]
More news stories like this | News stories tagged with: #publishers including #czech republic #digital advertising #dominant position #lawsuit filed

Bologna’s TV/Film Rights Center; London’s ‘Intro to Rights’

At Bologna, the book fair plans a new television and film rights trading center. And in London, the 'Introduction to Rights' seminar precedes the trade show. The post Bologna’s TV/Film Rights Center; London’s ‘Intro to Rights’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-09 19:59:50 UTC ]
More news stories like this | News stories tagged with: #book fair #trade show #post bologna

Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media #media landscape #$7 million

In 'Expats,' Lulu Wang centers not only the lives of women but a changing Hong Kong

Lulu Wang's "Expats," premiering Friday on Prime Video, is an adaptation of Janice Y. K. Lee's bestselling book that stars Nicole Kidman and examines the intersection of the lives of three women living in Hong Kong. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-01-25 19:17:55 UTC ]
More news stories like this | News stories tagged with: #lulu #bestselling book #hong kong #prime video #lulu wang

At Cairo International Book Fair: Abu Dhabi Arabic Language Center

Ahead welcoming Guest of Honor Egypt to the Abu Dhabi fair, the Arabic Language Center is rolling out a busy program in Cairo. The post At Cairo International Book Fair: Abu Dhabi Arabic Language Center appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-25 16:03:12 UTC ]
More news stories like this | News stories tagged with: #international book

How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
More news stories like this | News stories tagged with: #independent publisher #growing number #media companies

The best tech support helplines for seniors (according to my 73-year-old mom)

Engadget readers like yourself are probably more tech savvy than the average person. That means you may get roped into helping older family members with email woes, new phone setups, or deciphering if a message is legit or a phishing scam. In my family, I’ve become my mother’s unofficial IT... Continue reading at Engadget

[ Engadget | 2024-01-15 14:00:13 UTC ]
More news stories like this | News stories tagged with: #libraries #local libraries #actual people #older adults #phishing scam #average person

UAE: Sheikh Zayed Book Award Supports 10 Translations in 2023

The Sheikh Zayed Book Award's translation grant program supported 10 Zayed-winning titles' funding applications in 2023. The post UAE: Sheikh Zayed Book Award Supports 10 Translations in 2023 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-11 17:32:47 UTC ]
More news stories like this | News stories tagged with: #zayed book #post uae

Data Overwhelmingly Supports Libraries and Library Workers: Book Censorship News, January 5, 2024

The data supports the work of libraries and library workers far more than it doesn't. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2024-01-05 11:40:00 UTC ]
More news stories like this | News stories tagged with: #libraries #library workers

Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media #blurred lines #privacy reckoning #oral history #final episode