Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the campaign will run in the U.S., U.K. and... Continue reading at 'AdWeek'
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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Oleksander Afonin presents 'Books from Ukraine,' asking the world book publishing industry to support Ukrainian publishers. The post Ukraine: A Call to Buy Rights to Support Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-22 14:28:23 UTC ]
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The scholarly publishing company Springer Nature presents several events in environmentally relevant work at Hay. The post Springer Nature Beefs Up Its Hay Festival Programming Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-12 21:10:53 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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The following contains spoilers for season four, episodes eight and nine of 'Star Trek: Discovery' and season one of 'Star Trek: Prodigy.'In the initial pitch for Star Trek, way back in 1964, the series was described as “Wagon Train to the Stars.” This was mostly in reference to its sense of... Continue reading at Engadget
[ Engadget | 2022-02-17 14:00:43 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she's reading stories about Eugene O'Neill, TV dinners, book publishing and "getting older without getting... Continue reading at AdWeek
[ AdWeek | 2022-02-07 11:00:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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IPA, CPJ, and several embassies condemn the defamation verdict against PRH Peru's Jerónimo Pimentel and author Christopher Acosta. The post PRH Peru Chief and Author in Defamation Case: Publishing Industry Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-12 15:59:10 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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The White Review has launched a £10,000 crowdfunding appeal to safeguard its future after two "very hard" years for the literary and culture magazine. Continue reading at The Bookseller
[ The Bookseller | 2021-12-06 08:27:57 UTC ]
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It's now that much easier to use Arturia's softsynths on your brand new MacBook. Arturia has released a free V Collection 8.2 update that adds native support to the (currently discounted) suite for Macs with M1 processors. That should improve performance, as you might guess, but it could also... Continue reading at Engadget
[ Engadget | 2021-11-25 15:00:35 UTC ]
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A project to develop a guide to make literature events accessible for disabled people has reached its research and development phase target budget following support from the industry. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 01:08:21 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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Authors including Elizabeth Day, June Sarpong and Dolly Alderton are among those supporting a new T-shirt initiative to spotlight iconic female writers, launched by the Women's Prize Trust. Continue reading at The Bookseller
[ The Bookseller | 2021-11-14 18:47:39 UTC ]
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The Authors Guild likes what it sees in the federal antitrust suit aiming to block the $2 billion merger of Penguin Random House and Simon & Schuster. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-11-05 22:15:11 UTC ]
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