These 3 New Developments Show Why It Continues to Be Snapchat’s Year

When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be reckoned with. For instance, in June, Snapchat CEO Evan Spiegel was the keynote speaker at the Cannes Lions International Festival of Creativity, where he announced a vertical-video ad agency in a partnership with WPP and Daily Mail. Brands like Jim Beam, Procter & Gamble and McDonald's have been running Snapchat ads, and a few weeks ago, Mashable, food publisher Tastemade, and IGN joined other media companies like Cosmopolitan, CNN and Major League Baseball in getting access to Snapchat's Discover publishing program. And Snapchat's positive business activity didn't stop this week. Here are three more developments that show how the mobile app continues to blow up in the marketing world. 1. The National Football League is on board. Are you ready for some football, Snapchat users? Yesterday, the NFL joined the Snapchat Discover program, which makes content available for 24 hours instead of disappearing after a few seconds like the app's ephemeral photos and videos. No offense to MLB, but if pro football wants to partner with you, you've officially made it. 2. Burberry is creating a social runway. Burberry, which in recent years has shown a predilection for cutting-edge... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-18 00:00:00 UTC ]
News tagged with: #investment bank #coming weeks #target audience

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iBooks Bestsellers: Roth's Hot Streak Continues

Veronica Roth's Divergent trilogy continues to sell well in Apple's iBookstore, with all three books in the trilogy among the top five for the week ending December 23. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-26 00:00:00 UTC ]
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Reuters dodges questions about death of 17-year-old photographer in Syria

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[ The Guardian | 2013-12-24 00:00:00 UTC ]
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Gaiman's Ocean voted Specsavers Book of the Year

Neil Gaiman's The Ocean at the End of the Lane (Headline) has been voted Specsavers Book of... Continue reading at The Bookseller

[ The Bookseller | 2013-12-24 00:00:00 UTC ]
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New Year Pussy Riot book from Granta

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[ The Bookseller | 2013-12-23 00:00:00 UTC ]
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The publishers' year: hits and misses of 2013

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[ The Guardian | 2013-12-20 00:00:00 UTC ]
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Freedom of speech doesn't entitle Duck Dynasty star to reality TV show | Jill Filipovic

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[ The Guardian | 2013-12-20 00:00:00 UTC ]
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Digital Census shows sales still growing

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[ The Bookseller | 2013-12-20 00:00:00 UTC ]
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Boot up: Facebook self-censorship, Tufte in brief, developer intention, and more

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[ The Guardian | 2013-12-20 00:00:00 UTC ]
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Did sales affect Time's pick for Person of the Year?

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[ Crains New York | 2013-12-12 00:00:00 UTC ]
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Did Newsstand Sales Affect Time's Choice for Person of the Year?

[ Advertising Age | 2013-12-12 00:00:00 UTC ]
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With Interest From Asia, Mid-Core Game Developer nWay Raises $5 Million Series A

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[ AllThingsD | 2013-12-11 00:00:00 UTC ]
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Celebrate 15 Years of German Book Office New York

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[ Publishing Perspectives | 2013-12-10 00:00:00 UTC ]
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Ferguson's reign continues as market surges

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[ The Bookseller | 2013-12-10 00:00:00 UTC ]
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Boot up: Almunia's warning, Snapchat's numbers, China Mobile + iPhone, and more

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[ The Guardian | 2013-12-10 00:00:00 UTC ]
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[ The Guardian | 2013-12-06 00:00:00 UTC ]
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BBC spends £1.3m on flights between London and Manchester over two years

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[ The Guardian | 2013-12-05 00:00:00 UTC ]
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Newsweek to print weekly edition again one year after calling it quits

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[ The Guardian | 2013-12-04 00:00:00 UTC ]
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[ The Christian Science Monitor | 2013-12-04 00:00:00 UTC ]
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Here Are All of This Year's Hot List Digital Winners

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[ AdWeek | 2013-12-03 00:00:00 UTC ]
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