These 3 New Developments Show Why It Continues to Be Snapchat’s Year

When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be reckoned with.  For instance, in June, Snapchat CEO Evan Spiegel was the keynote speaker at the Cannes Lions International Festival of Creativity, where he announced a vertical-video ad agency in a partnership with WPP and Daily Mail. Brands like Jim Beam, Procter & Gamble and McDonald's have been running Snapchat ads, and a few weeks ago, Mashable, food publisher Tastemade, and IGN joined other media companies like Cosmopolitan, CNN and Major League Baseball in getting access to Snapchat's Discover publishing program. And Snapchat's positive business activity didn't stop this week. Here are three more developments that show how the mobile app continues to blow up in the marketing world.   1. The National Football League is on board. Are you ready for some football, Snapchat users? Yesterday, the NFL joined the Snapchat Discover program, which makes content available for 24 hours instead of disappearing after a few seconds like the app's ephemeral photos and videos. No offense to MLB, but if pro football wants to partner with you, you've officially made it.  2. Burberry is creating a social runway.  Burberry, which in recent years has shown a predilection for cutting-edge... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-18 00:00:00 UTC ]
News tagged with: #investment bank #coming weeks #target audience

Other Publishing stories related to: 'These 3 New Developments Show Why It Continues to Be Snapchat’s Year'


Cut to the Core: Better Luck Next Year

Fall 2013 will be remembered as the season that the Common Core State Standards began to take effect—and it was a rocky rollout indeed. As the calendar marks a new year, we pause now to reflect upon what has been a bumpy first few months. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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Telegraph Media Group made record £60m profit last year

The Telegraph Media Group made more than £60m last year, The Guardian can reveal. It is the third successive year that the company has managed to increase its operating profit.TMG is expected to report what amounts to a record figure formally in the spring when it files its accounts for the full... Continue reading at The Guardian

[ The Guardian | 2014-01-10 00:00:00 UTC ]
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For Sale or in Flux, a Big Year Looms for Business Magazines

With Forbes for sale, Fortune's website divorcing from CNNMoney.com and Bloomberg Businessweek getting assessed as part of a companywide strategic review at Bloomberg, the year ahead could see a dramatic shift for top business magazines.The category offers a glimpse into the publishing world at... Continue reading at Advertising Age

[ Advertising Age | 2014-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers #high-quality content #revenue streams


Marc Andreessen sees no bubble, suggests Snapchat may grow to $100B

Influential venture investor Marc Andreessen isn't blinking an eye over Snapchat turning down a $3 billion buyout offer from Facebook. And don't count him among those who are worried that we are in another tech investment bubble. Those are a couple of the points made in an interview published... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-01-04 00:00:00 UTC ]
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PW Online and On Air: PW’s Digital Year in Review

Last year was a great year for PW online. We added new podcasts and newsletters, made a ton of friends on Twitter and Facebook, and have had the busiest year ever at publishersweekly.com. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
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New Year's Honours for Horowitz and Peyton

Authors Anthony Horowitz and K M Peyton have been recognised in the New Year's Honours list... Continue reading at The Bookseller

[ The Bookseller | 2013-12-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #honours list


Iron Man 3 tops 2013 box office

Comic book blockbuster Iron Man 3 was the highest-earning film of 2013 around the world, ahead of Despicable Me 2 and The Hunger Games: Catching Fire. Continue reading at BBC News

[ BBC News | 2013-12-31 00:00:00 UTC ]
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2013 Was a Good Year for Chromebooks

New data from NPD suggests that Chromebooks accounted for 21 percent of all commercial notebook sales. Continue reading at AllThingsD

[ AllThingsD | 2013-12-29 22:12:57 UTC ]
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Report: Snapchat exploits can steal your private info, expose you to spam

A group of security researchers has published a pair Snapchat security exploits, claiming the popular social startup has ignored requests to address them since August -- prior to any Facebook acquisition talk. The Gibson Security team is hoping ... Continue reading at Engadget

[ Engadget | 2013-12-27 00:00:00 UTC ]
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Neil Gaiman wins Book of the Year

Gaiman's The Ocean at the End of the Lane beats fellow National Book Award winners in a public vote to find 2013's book of the year. Continue reading at BBC News

[ BBC News | 2013-12-27 00:00:00 UTC ]
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iBooks Bestsellers: Roth's Hot Streak Continues

Veronica Roth's Divergent trilogy continues to sell well in Apple's iBookstore, with all three books in the trilogy among the top five for the week ending December 23. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-26 00:00:00 UTC ]
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Gaiman's Ocean voted Specsavers Book of the Year

Neil Gaiman's The Ocean at the End of the Lane (Headline) has been voted Specsavers Book of... Continue reading at The Bookseller

[ The Bookseller | 2013-12-24 00:00:00 UTC ]
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Reuters dodges questions about death of 17-year-old photographer in Syria

Molhem Barakat, a freelance photographer reputed to be just 17 years old, has been killed while covering the conflict in Syria.He died on Friday (20 December) in Aleppo during a battle at Kindi hospital between rebel groups and forces loyal to the president, Bashar al-Assad.Dozens of Barakat's... Continue reading at The Guardian

[ The Guardian | 2013-12-24 00:00:00 UTC ]
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New Year Pussy Riot book from Granta

Granta is bringing forward to publication of Masha Gessen's Words Will Break Cement: The... Continue reading at The Bookseller

[ The Bookseller | 2013-12-23 00:00:00 UTC ]
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Boot up: Facebook self-censorship, Tufte in brief, developer intention, and more

Plus TV arbitrage, Canada investigates Google over antitrust, ARM server maker shuts, and moreA burst of 8 links for you to chew over, as picked by the Technology teamFacebook self-censorship: what happens to the posts you don't publish? >> SlateWe spend a lot of time thinking about what... Continue reading at The Guardian

[ The Guardian | 2013-12-20 00:00:00 UTC ]
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Digital Census shows sales still growing

The Bookseller's Digital Census, the annual tracker of how the book business is managing the... Continue reading at The Bookseller

[ The Bookseller | 2013-12-20 00:00:00 UTC ]
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The publishers' year: hits and misses of 2013

Publishers choose their books of the year, and the ones that got awayRobin Robertson Deputy publishing director, Jonathan CapeThe book that made my year: Many years ago, I was sitting in Blake's bar in Enniskillen with John McGahern and he recommended an American novel from the 60s, written by... Continue reading at The Guardian

[ The Guardian | 2013-12-20 00:00:00 UTC ]
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Freedom of speech doesn't entitle Duck Dynasty star to reality TV show | Jill Filipovic

Phil Robertson was suspended by A&E for bigoted comments in GQ. Conservatives cry foul, but it hardly violates his rightsThe right to free speech isn't just a fundamental American value; it's enshrined in the first amendment to our constitution. If only the most loud-mouthed among us... Continue reading at The Guardian

[ The Guardian | 2013-12-20 00:00:00 UTC ]
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Did sales affect Time's pick for Person of the Year?

Did Time magazine pick Pope Francis as its Person of the Year because he'll sell more magazines than Edward Snowden? That's what some media outlets and Twitter users suggested Wednesday after the new pontiff beat out Mr. Snowden for the recognition.Business Insider, for instance, wrote:"Snowden,... Continue reading at Crains New York

[ Crains New York | 2013-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vast majority #single-copy sales #declining steadily #broader trend #president obama #mark zuckerberg


Did Newsstand Sales Affect Time's Choice for Person of the Year?

Did Time magazine pick Pope Francis as its Person of the Year because he'll sell more magazines than Edward Snowden? That's what some media outlets and Twitter users suggested Wednesday after the new pontiff beat out Mr. Snowden for the recognition.Business Insider, for instance, wrote:"Snowden,... Continue reading at Advertising Age

[ Advertising Age | 2013-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media outlets #business insider #pope francis