'There's only one IPC Media' - it's the magazine publisher's new song

They're singing a new slogan in the London headquarters of the UK's leading magazine publisher: "There's only one IPC."IPC Media's chief executive Marcus Rich has announced an internal restructure that does away with the company's current divisions (connect, inspire and southbank, since you asked) in favour of creating "one IPC.""One IPC means that where we create successful revenue enhancing strategies for one brand, or in one market, we immediately look to scale that thinking and develop it across other brands and markets. It means that where we see well-proven efficiencies in one part of the business, we instigate that learning across other parts of the portfolio. And clients and agency partners will have a single point of access for IPC's valuable audiences and brands." Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2014-06-20 00:00:00 UTC ]
News tagged with: #ipc media #magazine publisher #london headquarters #agency partners #single point #valuable audiences

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