'There's only one IPC Media' - it's the magazine publisher's new song

They're singing a new slogan in the London headquarters of the UK's leading magazine publisher: "There's only one IPC."IPC Media's chief executive Marcus Rich has announced an internal restructure that does away with the company's current divisions (connect, inspire and southbank, since you asked) in favour of creating "one IPC.""One IPC means that where we create successful revenue enhancing strategies for one brand, or in one market, we immediately look to scale that thinking and develop it across other brands and markets. It means that where we see well-proven efficiencies in one part of the business, we instigate that learning across other parts of the portfolio. And clients and agency partners will have a single point of access for IPC's valuable audiences and brands." Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2014-06-20 00:00:00 UTC ]
News tagged with: #ipc media #magazine publisher #london headquarters #agency partners #single point #valuable audiences

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Czech Republic’s Children’s Publisher Albatros Media Buys Vyšehrad

Already estimated to hold some 17 percent of the Czech wholesale book market, Albatros Media this spring continues broadening its acquisitions portfolio by buying the country's oldest publisher, gaining access to the adult nonfiction market in the process. The post Czech Republic’s Children’s... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-14 00:00:00 UTC ]
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International Publishing Group Future Acquires NewBay Media

International media group Future plc has acquired NewBay Media for an initial net value of $13.8 million, the companies announced today. NewBay Media, based in London and New York, is a magazine and website publisher, with multiple verticals covering fields like TV and audio, electronics and... Continue reading at AdWeek

[ AdWeek | 2018-04-05 00:00:00 UTC ]
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Download the Spring 2018 Publishing Perspectives Magazine

Get a digital copy of the Spring 2018 Publishing Perspectives Magazine, out in print at the London Book Fair next week. This issue puts a focus on diversity in book publishing. The post Download the Spring 2018 Publishing Perspectives Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-04 00:00:00 UTC ]
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Lisa Garcia Quiroz, Magazine Publisher, Is Dead at 57

Lisa Garcia Quiroz in 2016. Her mission, she said, was to “give the Latino community a voice.” Continue reading at The New York Times

[ The New York Times | 2018-03-22 00:00:00 UTC ]
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Google to sweeten publisher deals as tech woos media

Google is offering publishers more generous terms as part of a new subscriber tool, currying favor with the news industry at a time when Facebook is sending mixed signals to newspapers and magazines.Publishers will keep 85 percent to 95 percent of revenue when readers first buy subscriptions via... Continue reading at Advertising Age

[ Advertising Age | 2018-03-21 00:00:00 UTC ]
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Magazine Publisher Jack Moffly Has Died

The 30-year Time Inc. veteran and longtime regional magazine publisher was 91. The post Magazine Publisher Jack Moffly Has Died appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-15 00:00:00 UTC ]
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Apple Buys Into Magazine Media with Texture Acquisition

What's next for the "Netflix of magazines?" The post Apple Buys Into Magazine Media with Texture Acquisition appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-13 00:00:00 UTC ]
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Print Is Still Big Business in Magazine Media

Far from dead, print continues to be a critically important product for publishers. The post Print Is Still Big Business in Magazine Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-22 00:00:00 UTC ]
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Publishing Perspectives’ Spring Magazine: Call for Stories on Diversity

With challenges to so many voices becoming shrill in so many markets, Publishing Perspectives' Spring Global Overview Edition will spotlight the book industry's champions of diversity and efforts to promote it. The post Publishing Perspectives’ Spring Magazine: Call for Stories on Diversity... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-09 00:00:00 UTC ]
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Newsweek Media Group’s Publisher and Finance Director Resign Amid Reports of Advertising Fraud

Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek

[ AdWeek | 2018-02-03 00:00:00 UTC ]
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It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge

In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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‘A watershed moment’: Publishers find hope in a more rational post-Facebook media landscape

Facebook playing a shrunken role as the de facto regulator of media will be a good thing in the long run. The post ‘A watershed moment’: Publishers find hope in a more rational post-Facebook media landscape appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-15 00:00:00 UTC ]
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‘They’re saying, “F publishers”’: Media winners and losers of Facebook’s feed purge

Publishers had plenty of warning that the Great Facebook News Feed Purge was coming. That doesn’t make it any less painful for many. The post ‘They’re saying, “F publishers”’: Media winners and losers of Facebook’s feed purge appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-13 00:00:00 UTC ]
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3 Predictions for Magazine Media in the Year Ahead

Will this be the year magazine media turns itself around, or should we expect more doom and gloom? The post 3 Predictions for Magazine Media in the Year Ahead appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-11 00:00:00 UTC ]
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Harper’s Magazine May Try To Dox A Whistleblower–And Media Twitter Is Pissed

An upcoming article may reveal the creator of the infamous “Shitty Men in Media” list. Now women in the industry are fighting back. Earlier today, rumors began circulating on Twitter that a well-known magazine is planning to publish an article about the so-called “Shitty Men in Media” list. The... Continue reading at Fast Company

[ Fast Company | 2018-01-09 00:00:00 UTC ]
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Pivoting to video is the biggest trend in media — but it may not prove as lucrative as publishers hope

In 2015, BuzzFeed tasked five employees with a single objective: Craft the perfect viral Facebook video. To ensure maximum share-ability, such a video had to be short — no more than 40 seconds long — and enjoyable either with or without sound as users scrolled their feeds. The team found its... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-12-26 00:00:00 UTC ]
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Magazine Media’s Year in Review: A Series of Interesting Choices

From Playboy to Vanity Fair, several key decisions made this year will have profound repercussions in the years ahead—for better or worse. The post Magazine Media’s Year in Review: A Series of Interesting Choices appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-21 00:00:00 UTC ]
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Bloomberg Media CEO Justin Smith: Publishers need to stop playing defense

“The answer to the duopoly for media owners is not to adopt a defensive stance and assume the situation is a permanent obstacle to growth, and we’re in permanent crisis, but to innovate." The post Bloomberg Media CEO Justin Smith: Publishers need to stop playing defense appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-18 00:00:00 UTC ]
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Time Inc. and Meredith Merger Raises Important Questions for Magazine Media

Does a changing industry paradigm mean opportunity or peril for publishers? The post Time Inc. and Meredith Merger Raises Important Questions for Magazine Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-11-28 00:00:00 UTC ]
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