Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177 consumer magazines, found 296 total scented ads. That amounted to 629 total ad pages for fragrance brands. Dior Parfums placed the most ads with scented pages, followed by Chanel, Ralph Lauren, Calvin Klein and Chloe, according to MediaRadar.Among magazines, Hearst's Cosmopolitan ran the most ad pages with scents or samples at 48, followed by fellow Hearst title Elle and Time Inc.'s InStyle, each with 42 pages. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-13 00:00:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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The UK’s largest independent bookshop chain Blackwell's is up for sale for the first time in its 143-year history. Continue reading at The Bookseller
[ The Bookseller | 2022-02-01 12:20:05 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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The UK’s most valuable award of its kind, the Wolfson History Prize, will celebrate its 50th anniversary by boosting its prize money this year to £50,000 for the winner, with each shortlisted author taking home £5,000. Continue reading at The Bookseller
[ The Bookseller | 2022-01-26 03:03:17 UTC ]
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The Octopus Publishing Group has changed its logo following its 50th anniversary and revealed 2021 as its biggest Total Consumer Market year. Continue reading at The Bookseller
[ The Bookseller | 2022-01-25 23:18:04 UTC ]
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The Dutch Foundation for Literature has announced the New Dutch Writing campaign will return to the UK for the fourth year. Continue reading at The Bookseller
[ The Bookseller | 2022-01-25 17:20:43 UTC ]
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The Sunday Times Charlotte Aitken Trust Young Writer of the Year Award shortlist has been revealed featuring Megan Nolan, Costa Prize-winning Caleb Azumah Nelson and Cal Flynn among others. Continue reading at The Bookseller
[ The Bookseller | 2022-01-23 07:16:43 UTC ]
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Despite some gaps in the BookScan data, it looks as though 2021 was a record year for the book industry, with many sectors setting annual records based on 42-week sales figures alone. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 09:59:44 UTC ]
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Lea Ypi recalls her childhood in Albania and the nation's swift, disorienting shift away from communism. Continue reading at The Washington Post
[ The Washington Post | 2022-01-21 13:00:31 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:49:33 UTC ]
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The London Book Fair (LBF) has chosen the Centre for Literacy in Primary Education (CLPE) as its charity of the year. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 07:24:01 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Last week the Booksellers Association (BA) reported that the number of independent bookshops in the UK and Ireland had grown for the fifth consecutive year, with the BA’s figures showing 1,027 shops as active members at the end of 2021, the highest number since 2013. Continue reading at The Bookseller
[ The Bookseller | 2022-01-15 20:36:31 UTC ]
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A memoir by a man who has drawn caricatures for the greatest editors is a treasure trove of the American mid-century modernAt 92, Edward Sorel is the grand old man of New York magazines. For 60 years, his blistering caricatures have lit up the pages of Harper’s, the Atlantic, Esquire, Time,... Continue reading at The Guardian
[ The Guardian | 2022-01-15 07:00:17 UTC ]
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The longtime journalist recounts the oddball characters and vibrant newsroom of the Washington Star. Continue reading at The Washington Post
[ The Washington Post | 2022-01-14 13:00:26 UTC ]
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On January 14, 1963, poet Sylvia Plath published her first novel in England under the pseudonym “Victoria Lucas.” The book had a positive but relatively quiet reception; only a few weeks after its publication, on February 11, Plath would die by suicide. It wasn’t published in the US until 1971,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-14 09:50:32 UTC ]
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Faber has acquired The Umbra Tales, a "magical, bold" new middle-grade fantasy series from debut writer and FAB Prize-winner Janelle McCurdy. Continue reading at The Bookseller
[ The Bookseller | 2022-01-13 09:33:13 UTC ]
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Your first audiobook of the year sets the tone for the rest of the reading year. So how do you make sure to pick the right one? Continue reading at Book Riot
[ Book Riot | 2022-01-11 11:30:00 UTC ]
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Hachette Children’s Group has scooped a brand new Magic Faraway Tree adventure, inspired by Enid Blyton and written by Jacqueline Wilson. It will be the first Magic Faraway Tree book in 75 years and the first in the series by an author other than Blyton. Continue reading at The Bookseller
[ The Bookseller | 2022-01-10 14:31:13 UTC ]
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