There Are More Scented Ads in Magazines this Year

Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177 consumer magazines, found 296 total scented ads. That amounted to 629 total ad pages for fragrance brands. Dior Parfums placed the most ads with scented pages, followed by Chanel, Ralph Lauren, Calvin Klein and Chloe, according to MediaRadar.Among magazines, Hearst's Cosmopolitan ran the most ad pages with scents or samples at 48, followed by fellow Hearst title Elle and Time Inc.'s InStyle, each with 42 pages. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-08-13 00:00:00 UTC ]
News tagged with: #ad pages #10% increase #ralph lauren

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Celebrating 75 Years: Close-up Globe Pequot

Globe Pequot publisher Judith Schnell spoke to PW about the company’s longevity, what’s new across the company’s numerous imprints, and how Globe is celebrating its 75th. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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The year, and the election, that set America’s path for the 21st century

The events of 2000, including the disputed election and the 9/11 hijackers' preparations, "broke" America, Andrew Rice argues. Continue reading at The Washington Post

[ The Washington Post | 2022-03-18 12:00:11 UTC ]
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Stephen King, Janelle Monáe and more: Let’s talk about speculative fiction to read this year

2022 is turning out to be a great year if you love science fiction, fantasy and horror books Continue reading at The Washington Post

[ The Washington Post | 2022-03-15 11:00:26 UTC ]
More news stories like this | News stories tagged with: #great year #stephen king #janelle mone #speculative fiction #horror books


Federal department gave money to magazine publishing pandemic misinformation

As the federal government was promising to tackle harmful online disinformation about the pandemic, it was giving thousands of dollars to a magazine spreading conspiracy theories — including unsubstantiated claims that COVID-19 vaccines could... Continue reading at CBC

[ CBC | 2022-03-11 09:00:00 UTC ]
More news stories like this | News stories tagged with: #federal government #covid-19 vaccines #magazine publishing


'Project Hail Mary' Wins Audiobook of the Year

'Project Hail Mary' by Andy Weir and narrated by Ray Porter was named the Audiobook of the Year at the 2022 Audie Awards held March 4. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-05 05:00:00 UTC ]
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Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this | News stories tagged with: #tv measurement #nielsen


Eighty-year-old study of British slave trade is back in the bestsellers list

Capitalism and Slavery, by the future first prime minister of Trinidad and Tobago Eric Williams, argues that the abolition of slavery was motivated by economic, not moral, concernsA book of unpalatable truths about Britain’s slave trade has become a UK bestseller, almost 80 years after author... Continue reading at The Guardian

[ The Guardian | 2022-03-02 13:59:03 UTC ]
More news stories like this | News stories tagged with: #uk bestseller #bestsellers list #prime minister #british publisher #independent publisher


Awards: Cal Flyn Wins the £10,000 Young Writer of the Year Honor

Frequently given shortlist and longlist attention, Cal Flyn's socio-ecological study 'Islands of Abandonment' wins Young Writer of the Year. The post Awards: Cal Flyn Wins the £10,000 Young Writer of the Year Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-01 17:30:05 UTC ]
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Elliot Page’s memoir, Pageboy, will be published next year.

Now here’s a celebrity memoir to get excited about. Elliot Page, the Oscar- and Emmy-nominated star of Juno, Inception, and The Umbrella Academy, is currently working on his first memoir, which is due to be published by Flatiron in 2023. According to the publisher’s announcement, the memoir... Continue reading at Literrary Hub

[ Literrary Hub | 2022-02-18 17:08:00 UTC ]
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Magazine ABCs: Home and garden titles surge but GQ and Hearst suffer

Actively purchased copy figures show Immediate Media benefitting as readers turn to domestic and children’s magazines. Continue reading at Media Week

[ Media Week | 2022-02-17 16:49:49 UTC ]
More news stories like this | News stories tagged with: #magazine abcs #readers turn #hearst


Lagardère Publishing Has Record Year

Total revenue rose 9.4% at Hachette Book Group parent Lagardère Publishing in 2021, and profits jumped 42.7% over 2020. HBG sales rose 3.7%, excluding the impact of its Workman Publishing acquisition. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-17 05:00:00 UTC ]
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Announcing The Sunday Times Charlotte Aitken Young Writer of the Year Award shortlist

Photo credit: Nigel DaviesSunday Times Charlotte Aitken Young Writer of the Year Award marks the 30th anniversary with one of it's most decorated shortlists to date:• Irish novelist Megan Nolan for her darkly funny debut novel Acts of Desperation;• US-based writer Anna Beecher for her novel... Continue reading at British Council global

[ British Council global | 2022-02-16 14:40:41 UTC ]
More news stories like this | News stories tagged with: #photo credit #30th anniversary #cal flyn #decision made #prize money #london library #digital edition #british council #literary editor #award-winning author #debut novel #young writer of the year award


After 30 Years, Ice Cube Press Presses Ahead

Iowa's Ice Cube Press finished 2021, its 30th anniversary, with a solid increase in sales over 2020. Steve Semken started the press to showcase local Iowa stories as well publishing books that document changes in rural America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-14 05:00:00 UTC ]
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10 years after Whitney Houston’s death, what have we learned about her — and ourselves?

Two new books — ‘Didn’t We Almost Have It All,’ by Gerrick Kennedy and ‘Young Whitney,’ by Bette Marshall — explore the making and unmaking of the ’80s pop sensation Continue reading at The Washington Post

[ The Washington Post | 2022-02-11 11:00:35 UTC ]
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What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-11 05:01:00 UTC ]
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Valve Steam Deck wows reviewers: ‘The most innovative gaming PC in 20 years’

The Steam Deck, Valve’s take on a Switch-style portable PC gaming machine, is perhaps the most anticipated piece of portable hardware since…well, since the Nintendo Switch. So it’s understandable that the technology press is champing at the bit to devour every detail about it, even well before... Continue reading at PC World

[ PC World | 2022-02-09 18:09:04 UTC ]
More news stories like this | News stories tagged with: #haptic feedback #console gamers #expect vibration #enhance immersion #poo stain #white sheet #weeks left #syncing progress #today epic #linux version #incomplete glimpses #huge library #starting price #february 25th #big promises #libraries


Valve’s Steam Deck wows reviewers: ‘The most innovative gaming PC in 20 years’

The Steam Deck, Valve’s take on a Switch-style portable PC gaming machine, is perhaps the most anticipated piece of portable hardware since…well, since the Nintendo Switch. So it’s understandable that the technology press is champing at the bit to devour every detail about it, even well before... Continue reading at PC World

[ PC World | 2022-02-08 14:47:24 UTC ]
More news stories like this | News stories tagged with: #haptic feedback #console gamers #expect vibration #enhance immersion #poo stain #white sheet #weeks left #syncing progress #today epic #linux version #incomplete glimpses #huge library #starting price #february 25th #big promises #libraries


‘The Violin Conspiracy’ could be one of the year’s big crowd-pleasers

It's early to be making such predictions, but Brendan Slocumb's debut is as engaging as it is suspenseful. Continue reading at The Washington Post

[ The Washington Post | 2022-02-02 11:00:55 UTC ]
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In London, Poet Hannah Lowe Wins the Costa Book of the Year Award

The 50-year-old Costa Book Awards' 2021 cycle has chosen a book of sonnets called 'The Kids' by Hannah Lowe as its top honor. The post In London, Poet Hannah Lowe Wins the Costa Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-02 01:18:04 UTC ]
More news stories like this | News stories tagged with: #hannah lowe #top honor #costa book