There Are More Scented Ads in Magazines this Year

Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177 consumer magazines, found 296 total scented ads. That amounted to 629 total ad pages for fragrance brands. Dior Parfums placed the most ads with scented pages, followed by Chanel, Ralph Lauren, Calvin Klein and Chloe, according to MediaRadar.Among magazines, Hearst's Cosmopolitan ran the most ad pages with scents or samples at 48, followed by fellow Hearst title Elle and Time Inc.'s InStyle, each with 42 pages. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-08-13 00:00:00 UTC ]
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Other Publishing stories related to: 'There Are More Scented Ads in Magazines this Year'

The year of the short story

In 2021, Fly on the Wall Press set out to celebrate the short story form. We published three short story collections and seven limited-edition short story pamphlets, marketed and sold both separately and as part of a political season subscription with cohesive and colourful cover art. We also... Continue reading at The Bookseller

[ The Bookseller | 2021-12-14 08:56:39 UTC ]
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UK magazine firm tells staff they must come into office despite Omicron

Exclusive: Future Publishing emails 1,500 staff in England to say full working from home ‘is not something we can do’Coronavirus – latest updatesSee all our coronavirus coverageFuture, the London-listed owner of magazines from Marie Claire to Metal Hammer, has told more than 1,000 members of... Continue reading at The Guardian

[ The Guardian | 2021-12-10 12:07:58 UTC ]
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Sphere snaps up Felton's review of the year in audio-only first

Sphere has snapped-up an audio-only comedic annual review by James Felton, narrated by Russell Kane, marking a first for the publisher.  Continue reading at The Bookseller

[ The Bookseller | 2021-12-09 10:58:58 UTC ]
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Books in the Media: newspapers reveal their best books of the year

In the lead up to Christmas, many publications, including the Guardian, Times, Telegraph, Daily Mail, Evening Standard, Financial Times, New York Times and iNews, have released their best book of the year articles. Continue reading at The Bookseller

[ The Bookseller | 2021-12-07 01:26:05 UTC ]
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Announcing the Winner of Electric Lit’s 2021 Book Cover of the Year Tournament

Last week, the Electric Lit team stayed glued to our phone screens as we tasked our social media followers with anointing the best book cover of 2021. The tournament was full of close calls determined by razor-thin margins (Mona at Sea prevailed over Black Girl Call Home by just five votes in... Continue reading at Electric Literature

[ Electric Literature | 2021-12-06 12:00:00 UTC ]
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The 2021 Stocking Stuffer of the Year Award (shelftalker)

What are this year’s top stocking stuffers and can this year’s judge play fair? Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-06 11:00:00 UTC ]
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A Year in Reading: Adam O’Fallon Price

I’m not sure The Black Prince is my favorite book of all time, but it might be the most indelible, the most neuron-rewiring. The post A Year in Reading: Adam O’Fallon Price appeared first on The Millions. Continue reading at The Millions

[ The Millions | 2021-12-04 11:00:03 UTC ]
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And the Oddest Book Title of the Year goes to . . .

Roy Schwartz’s Is Superman Circumcised?, a look at Superman’s Jewish influences, has won U.K.-based Bookseller/Diagram Prize for Oddest Title of the Year, beating out The Life Cycle of Russian Things: From Fish Guts to Fabergé for the honor. Is Superman Circumcised? won in a landslide, taking... Continue reading at Literrary Hub

[ Literrary Hub | 2021-12-03 18:03:46 UTC ]
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The year that was

The m.d. of the Booksellers Association pays tribute to its members and the shop-floor staff who have ensured bookshops remain central to high streets.   Continue reading at The Bookseller

[ The Bookseller | 2021-12-03 07:18:45 UTC ]
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Level Up Your Reading: Become a Literary Magazine Volunteer Reader

Literary magazines depend on volunteer readers to sort through the hundreds of submissions they get. Here's how you can become one! Continue reading at Book Riot

[ Book Riot | 2021-12-01 11:32:00 UTC ]
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Book Returned To Idaho Library 110 Years Past Due Date

If the Boise Public Library were still enforcing the late fee printed in the book, it would have racked up more than $800 in fines. Continue reading at The Huffington Post

[ The Huffington Post | 2021-11-27 19:13:28 UTC ]
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University presses report robust year despite challenges of the pandemic

University presses have had to adapt to the challenges brought on by Covid-19 and delays in the supply chain but many are making the most of new opportunities.     Continue reading at The Bookseller

[ The Bookseller | 2021-11-26 19:13:57 UTC ]
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After 200,000 years, we’re still trying to figure out what humanity is all about

In “The Dawn of Everything,” two scientists set out to discover where inequality began Continue reading at The Washington Post

[ The Washington Post | 2021-11-26 13:00:00 UTC ]
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Amazon loses physical retail VP after 14 years with the company

Cameron Janes, an Amazon veteran who has overseen Prime Video, retail and Kindle ventures left the company earlier this week. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2021-11-24 22:24:32 UTC ]
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Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday

[ Digiday | 2021-11-24 05:01:00 UTC ]
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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Barnes & Noble Names Their 2021 Book of the Year

Barnes & Noble names their Book of the Year and a Speculative Book of the Year. Continue reading at Book Riot

[ Book Riot | 2021-11-18 14:57:13 UTC ]
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Cambridge Dictionary crowns 'perseverance’ as 2021 word of the year

Cambridge Dictionary has announced "perseverance" as its Word of the Year 2021, after a spike of searches as NASA’s Perseverance Rover made its final descent to Mars in February.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-17 09:39:04 UTC ]
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Cast of Harry Potter will reunite in special after 20 years — but no mention of J.K. Rowling

Harry Potter stars Daniel Radcliffe, Emma Watson and Rupert Grint are reuniting with other cast members from the blockbuster film franchise for a special 20th anniversary TV retrospective, movie studio Warner Bros. said on Tuesday. Continue reading at CBC

[ CBC | 2021-11-16 22:10:32 UTC ]
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John Lewis sued by self-published children’s author over Christmas ad

Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian

[ The Guardian | 2021-11-16 14:46:45 UTC ]
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