The Washington Post Takes its ‘Native’ Ads to Print

When is a print advertorial a native ad? The Washington Post published an ad for Shell in Thursday’s print edition that it’s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the w ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2014-10-03 00:00:00 UTC ]
News tagged with: #native ad

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AOL Ad Sales Boss Jeff Levick Out

Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOL’s continuing comeback? Ad sales boss Jeff Levick, one of Armstrong’s earliest hires who joined the company from Google in 2009. “Jeff... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #helped lead #panel discussion #ned brody #digital content

Flipboard Partners with Condé to Launch Ads

Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publisher’s titles. Starting today, readers of the New Yorker on Flipboard’s iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a... Continue reading at AdWeek

[ AdWeek | 2011-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #limited number #vice president #digital sales #print editions

Meredith Guarantees Print ROI for Select Advertisers

Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines. Participation requires a 12-month advertising commitment... Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select advertisers #meredith corp #homes gardens #meredith magazines

Amazon Tries Taking the Kindle To School, Again, With Textbook Rentals

Amazon, which dominates the ebook market, has stayed out of the electronic textbook market. Until now: The company has opened up a textbook store for its Kindle platform, where it is renting "tens of thousands" of titles for the upcoming school year. Continue reading at AllThingsD

[ AllThingsD | 2011-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle platform #textbook rentals #ebook market

Amazon drops price of ad-supported Kindle

Written By: Graeme Neill Publication Date: Wed, 13/07/2011 - 15:32 Amazon.com has dropped the price of its advertising-heavy Amazon 3G Kindle to $139 (£86.91). Telecoms company AT&T is sponsoring the Kindle with Special Offers, which will include campaigns for customers and sponsored... Continue reading at The Bookseller

[ The Bookseller | 2011-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special offers #jeff bezos

Print book sales decline in first half of 2011

Written By: Charlotte Williams and Philip Stone Publication Date: Fri, 08/07/2011 - 09:55 Print sales across the book market have dropped by 3% in the first six months of 2011, compared to the same period last year, with Jamie Oliver the bestselling author over the period, ahead of Julia... Continue reading at The Bookseller

[ The Bookseller | 2011-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charlotte williams #book market #jamie oliver #bestselling author #julia donaldson #james patterson #simon schuster #sales growth

Print Units Drop 10% In First Half of 2011

Unit sales of print books sold through outlets measured by Nielsen BookScan fell 10.2%, to 307.1 million, in the first six months of 2011 ended July 3. The decline comes as no surprise as ebook sales continued to eat into sales of physical books, and the weak economy limited consumer purchases... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #physical books

Headline takes two from Tuffers

Written By: Charlotte Williams Publication Date: Fri, 08/07/2011 - 11:09 Headline has signed two books from former England spin bowler Phil Tufnell, with the titles to be compendiums of his cricketing anecdotes and stories. Headline non-fiction publishing director Jonathan Taylor acquired... Continue reading at The Bookseller

[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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Lecturers posting notes online "harming" bookshops

Written By: Lisa Campbell Publication Date: Mon, 04/07/2011 - 08:31 University lecturers posting course notes online are "harming" academic booksellers, and the posts can also deter students from reading around the subject, the chairman of the Booksellers Association's Academic, Professional... Continue reading at The Bookseller

[ The Bookseller | 2011-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic booksellers #booksellers association #iain finlayson #serves students

Study Says Tablet, E-Reader Users Haven’t Given Up Print

Men more likely to own tablets, women more likely to own e-readers according to GfK MRI. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gfk mri

Media Decoder: Using E-Books to Sell More Print Versions

The publisher Algonquin is offering digital books at a discount or free to customers who buy certain trade paperback or hardback books. Continue reading at The New York Times

[ The New York Times | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #print versions #trade paperback #hardback books

Grahame Baker-Smith takes CILIP Kate Greenaway Medal

Written By: Caroline Horn Publication Date: Thu, 23/06/2011 - 11:15 Grahame Baker-Smith has won this year's CILIP Kate Greenaway Medal for his novel FArTHER (Templar). In his acceptance speech today he attributed his award to "a complete change of style" after 15 years in the field, and in... Continue reading at The Bookseller

[ The Bookseller | 2011-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #complete change #digital tools

J K Rowling prepares to take Harry Potter digital with Pottermore

Written By: Philip Jones Publication Date: Thu, 23/06/2011 - 07:30 E-book versions of the seven Harry Potter novels are likely to move a step closer today with the launch of an immersive website based on the Harry Potter universe. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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For a Regional Magazine, Print is Still the Main Source of Income

When you read the literature of journalism these days you might think that you must hurry to carve out your place in the digital world. That may be so for newspapers, but it is not so for magazines, particularly not for regional magazines. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regional magazines #regional magazine #digital world

Will the 'First Printing' Become a 20th-Century Relic?

For decades, the "first printing" has been a number publishers have slapped on the covers of their advance reading copies, put in bold on the pages of their catalogues, and touted to reporters. The number, though known to be inflated, offered a palatable way for publishers to announce their... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frontlist titles

Obreht takes Orange Prize

Written By: Katie Allen and Philip Stone Publication Date: Wed, 08/06/2011 - 19:15 Debut author Téa Obreht has won the Orange Prize for Fiction for The Tiger’s Wife (Weidenfeld & Nicolson), beating Man Booker-shortlisted bookies’ favourite Room by Emma Donoghue (Picador). Obreht, aged 25,... Continue reading at The Bookseller

[ The Bookseller | 2011-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orange prize #katie allen #nielsen bookscan

Data Shot: Bonnier Led Ad Page Growth Among Six Major Publishers in 1Q

Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data shot #major publishers #ad pages

Bloomsbury launches new digital imprint for out of print titles

Written By: Graeme Neill Publication Date: Thu, 26/05/2011 - 08:57 Bloomsbury will bring 500 out of print titles by the likes of Alan Clark, Edith Sitwell and Bernice Rubens back into the market as digital editions this autumn with the launch of a new imprint. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital imprint #print titles #alan clark #digital editions

E-Books Outsell Print Books at Amazon

Amazon.com said that it sold 105 ebooks for every 100 printed books, a milestone that its chief executive, Jeff Bezos, said had occurred sooner than expected. Continue reading at The New York Times

[ The New York Times | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jeff bezos