The VMAs were Taylor-made for big ratings. According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8% year over year (4.09M vs. 3.78M). Other event accolades include 66.7 million social interactions, 829 million video... Continue reading at 'AdWeek'
[ AdWeek | 2024-09-12 22:15:35 UTC ]
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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NBC News’ coverage of the first Democratic presidential debate of the 2020 election cycle may have been short on interpersonal drama, but the two-hour event certainly managed to draw a crowd. According to Nielsen live-plus-same-day data, the debate averaged 15.3 million viewers across NBC, MSNBC... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 00:20:59 UTC ]
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Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and... Continue reading at AdWeek
[ AdWeek | 2019-06-27 20:44:59 UTC ]
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LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV. LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 15:34:50 UTC ]
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AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism explained some of the key findings of the report,... Continue reading at AdWeek
[ AdWeek | 2019-06-20 11:00:53 UTC ]
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YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
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Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian
[ The Guardian | 2019-06-13 05:00:18 UTC ]
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The winners of the 2018 National Book Awards were announced at a ceremony in New York on Wednesday night, with almost all of the prestigious literary prizes going to authors of color. Sigrid Nunez took home the fiction award for "The Friend," her novel about a woman who inherits a Great Dane... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-16 00:00:00 UTC ]
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At the 68th National Book Awards, held at Cipriani New York in Lower Manhattan on Wednesday night, politics were again front and center in the publishing world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-15 00:00:00 UTC ]
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Industry stalwart David Roche celebrated the publication of his debut poetry collection, a crowd-funded book of family-themed limericks, at Hatchards in central London on Wednesday night. Continue reading at The Bookseller
[ The Bookseller | 2017-09-08 00:00:00 UTC ]
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The Bronx-born and London-based literary agent, whose clients included a who's-who of bold-faced names from Eric Clapton to David Cameron, was known for bringing a touch of Hollywood flare to the business of author representation. He died of a heart attack on Wednesday night. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-08 00:00:00 UTC ]
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It’s the news that some might think makes perfect sense: “American Horror Story” will tackle the 2016 presidential election. During an appearance on Bravo’s “Watch What Happens Live!” Wednesday night, “AHS” co-creator Ryan Murphy revealed that the next season of the popular FX horror anthology... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-02-16 00:00:00 UTC ]
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At the 67th National Book Awards, held at Cipriani New York in Lower Manhattan on Wednesday night, the junction where politics and publishing meet was in the spotlight from the start. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-16 00:00:00 UTC ]
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World Book Day director Kirsten Grant right has praised this year’s “phenomenal” event, which saw children’s book sales rise by 24.7% in WBD week, despite sales of the £1 WBD titles falling by 5.8% year on year. Continue reading at The Bookseller
[ The Bookseller | 2016-06-13 00:00:00 UTC ]
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It's the year of the guard in high school basketball, and Wednesday night's double-overtime thriller between Fairfax and Eastvale Roosevelt on the opening night of the state playoffs only validated the quality and quantity of the guard play in Southern California this season. Freshman Ethan... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-10 00:00:00 UTC ]
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During a ceremony on Wednesday night, Jill Leovy took home the Barnes & Noble Discover Great New Writers Award in nonfiction for 'Ghettoside,' while Mia Alvar won in fiction for 'In the Country.' The award, which honors debut works, is now in its 26th year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
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There's no stopping Chino Hills' fast-paced offense this summer. Long Beach Poly tried for the second time in a week and came up short in a 91-70 loss to the Huskies in a quarterfinal game of the Fairfax tournament on Wednesday night. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-26 00:00:00 UTC ]
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Stephen King, Chris Albani and Gillian Flynn were among the winners at Wednesday night's 69th Annual Mystery Writers of America's Edgar Awards, held in New York City at the Grand Hyatt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-30 00:00:00 UTC ]
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