While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just one checkmark on a long list of things to do to build your personal brand. Unfortunately (or fortunately, if you're a writer), self-publishing tools are making it easier than ever for anyone to become an author, which is not to say that publishing a book isn't impressive, it's just isn't as impressive as it used to be, say, 10 or 20 years ago. So, what's the solution? What is the ultimate new, new business card? An app, of course. Don Tapscott, author of 14 books including, most recently, Macrowikinomics, recently announced he is publishing his first iPad application--New Solutions for a Connected Planet. "I haven't given up on books completely and am also pursuing the ebook model," Tapscott said when I emailed him about his latest venture. "However, it's clear that people, especially young people, are consuming content in profoundly new ways. An app provides me with a platform not just to present audio and video but to create a social experience for people interested in my work." Tapscott's app (which will be available in October) will include his views on how the Internet and new media can help us reinvent our institutions for a new age, a common theme in all of his work ... Continue reading at 'Fast Company'
[ Fast Company | 2012-09-24 00:00:00 UTC ]
[Sponsored Content] As a publishers, you don't trade sales for eyeballs, because eyeballs can't be spent or invested. The post Publishers – Don’t Trade Your Content (Monetize It) appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-17 00:00:00 UTC ]
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Publisher Blink has apologised for the cancellation of the Alfie Deyes “Golden Ticket” competition that was intended to run this weekend. The competition was supposed to give 10 Deyes fans the opportunity to meet him by scanning their copies of The Pointless Book 2 with the linked app to see if... Continue reading at The Bookseller
[ The Bookseller | 2015-05-12 00:00:00 UTC ]
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A "Golden Ticket" competition launched by Blink and Alfie Deyes on Friday night (8th May) had to be cancelled on Sunday (10th) after a technical problem that informed hundreds of entrants that they had won. Deyes announced the competition on his YouTube channel on Friday evening. Viewers who... Continue reading at The Bookseller
[ The Bookseller | 2015-05-12 00:00:00 UTC ]
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Specs Age 28 Claim to fame Stars as Ezra Fitz on ABC Family's Pretty Little Liars; five-time Teen Choice Awards winner Base Los Angeles Twitter @IANMHARDING What's the first information you consume in the morning? I wake up, I'll meditate, and then I'll read something. I try to wake up 45... Continue reading at AdWeek
[ AdWeek | 2015-03-31 00:00:00 UTC ]
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[Sponsored Content] What Adobe isn't telling you. The post 5 Ways to Improve Your Digital Publishing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-26 00:00:00 UTC ]
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[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big... Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
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Specs Who Albert Tsai Age 9 Accomplishments Stars as Bert on ABC’s Trophy Wife (Tuesdays at 9:30/8:30c) Base Los Angeles I’ve read that you take all of your classes online. What’s that like? Yeah, I’m homeschooled. When I’m on set, there’s a studio teacher who helps me with my work. I like it,... Continue reading at AdWeek
[ AdWeek | 2014-03-17 00:00:00 UTC ]
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Afghan tourism footage, real-time weather info, historical photos, interactive video, and more complement the best-seller And the Mountains Echoed.How often can you say that every page of a book inspired you? To mark the May paperback launch of Khaled Hosseini's best selling novel And the... Continue reading at Fast Company
[ Fast Company | 2014-03-04 00:00:00 UTC ]
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Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at AdWeek
[ AdWeek | 2013-12-23 00:00:00 UTC ]
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What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age
[ Advertising Age | 2013-10-14 00:00:00 UTC ]
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For most publishers entering the world of sponsored content the concern is keeping editorial separated from the creation of the advertising content. Not so much at Digg, the social-news platform bought and revived by digital media hold ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-05 00:00:00 UTC ]
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In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company
[ Fast Company | 2012-09-24 00:00:00 UTC ]
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When a slide showing eight book covers popped up in Jeff Bezos’s presentation on Thursday, Jennifer 8. Lee--who was following along on a live blog from New York City--gasped. The books are part of Amazon’s new Kindle Serials format, and she published three of them: Hacker Mom, The Many Lives of... Continue reading at Fast Company
[ Fast Company | 2012-09-08 00:00:00 UTC ]
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The Android OS may dominate the smartphone market, but figures released by Google tell a different story on the tablet front. Stats from Google Play, Google's one-stop shop for apps, movies, books and music, show that, while normal-sized devices - ie phones - account for 86 per cent of... Continue reading at Fast Company
[ Fast Company | 2012-09-07 00:00:00 UTC ]
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Throughout its 17-year history, Amazon has helped change the way that books are sold, the format in which they’re read and how they are published. Now it could change how they’re written. In addition to the Kindle Fire HD and the Kindle Paperwhite, Amazon introduced a subscription book format... Continue reading at Fast Company
[ Fast Company | 2012-09-07 00:00:00 UTC ]
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Are you one of the many infuriated with Barnes & Noble over how it partitioned the storage on the Nook Tablet -- leaving you just 1GB for you own files? Well, it looks like the company has learned from its mistakes. While only about 5GB is free to load with apps and media on the new 8GB... Continue reading at Engadget
[ Engadget | 2012-02-22 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Thu, 12/05/2011 - 15:36 Publishers need to diversify and compete head-on with other media in order to deflect the 'one-screen' effect of tablet devices, a panel discussion at the World e-Reading Congress declared. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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