At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
News tagged with:
#wieden kennedy
#love letter
#sit alongside
#star wars
#harry potter
Written By: Graeme Neill Publication Date: Fri, 15/07/2011 - 10:29 A new collection of stories from the late Nobel Prize-winning author Aleksandr Solzhenitsyn; a début by a former Macmillan, Penguin and Hachette marketer; and Richard Fords new novel were among the rights deals signed this... Continue reading at The Bookseller
[ The Bookseller | 2011-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#counterpoint press
#anna carmichael
#abner stein
The launch of a $140 dedicated eBooks reader puts Google's store more directly in opposition to the Nook and Amazon's Kindle. The iRiver Story goes on sale July 17 at Target. Continue reading at PC World
[ PC World | 2011-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dedicated e-reader
#google ebooks
IPC Media claims its email marketing has been "revolutionised" by a new technology platform that has led newsletter subscriptions to increase almost 60% in a single year. Continue reading at Media Week
[ Media Week | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#single year
#email marketing
#technology platform
Written By: Graeme Neill Publication Date: Wed, 29/06/2011 - 09:21 The literary agency representing Barack Obama has become the latest to move into ebook publishing but stresses it is not trying to compete with publishers. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook publishing
Written By: Lisa Campbell Publication Date: Tue, 21/06/2011 - 11:30 Mark Goodwin was the surprise winner of the first ever East Midland Book Award, presented last night at the Lowdham Book Festival. His poetry book Shod (Nine Arches) beat 45 other entries to receive an engraved trophy and a... Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#surprise winner
Written By: Caroline Horn Publication Date: Fri, 17/06/2011 - 07:59 The Seven Stories centre for children's books in Newcastle is to benefit from a £750,000 endowment donated by the Enid Blyton Trust for Children, following a decision to close the Enid Blyton Trust and donate its funds to one... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stories centre
Times Higher Education and publisher Hachette Filipacchi were among the big winners at the 2011 PPA Awards last night, hosted by Scottish comedian Kevin Bridges and with a special appearance by 'Happy Days' actor Henry Winkler. Continue reading at Media Week
[ Media Week | 2011-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big winners
#special appearance
Publication Date: Thu, 16/06/2011 - 09:10 Goldsboro Books has revealed it is on-track for a record-breaking financial year after moving premises in March. The 12-year-old independent London bookshop, which specialises in first edition signed copies, said May prevailed as its best ever month... Continue reading at The Bookseller
[ The Bookseller | 2011-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#financial year
#financial quarter
Written By: Charlotte Williams Publication Date: Thu, 16/06/2011 - 09:03 Cornerstone has appointed Selina Walker, currently publishing director of Transworld's crime and thriller list, to the role of publisher for Century and Arrow. Walker will begin her role in mid-July, following 11 years... Continue reading at The Bookseller
[ The Bookseller | 2011-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#thriller list
#kate elton
Written By: Charlotte Williams Publication Date: Wed, 15/06/2011 - 12:33 Alan Sutton has resigned as chief executive of Amberley Publishing and is "no longer involved" with the company. In a statement, former chief operating officer Alan Mabley said: "On 11th May 2011, Alan Sutton resigned as... Continue reading at The Bookseller
[ The Bookseller | 2011-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amberley publishing
WS Publishing Group, formerly known as Wedding Solutions Publishing, is moving to Perseus Distribution for sales and distribution in the U.S. and Canada as of July 1. Best known for its wedding planning and wedding related books, WS Publishing also publishes in the categories of baby and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-13 00:00:00 UTC ]
More news stories like this |
Written By: Lisa Campbell Publication Date: Fri, 10/06/2011 - 08:23 Book Club Associates has announced plans for 30% growth over the next year after it was bought by the Webb Group in a deal which could potentially see its books sold through Next and Grattan retail catalogues. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#announced plans
#webb group
#books sold
Written By: Charlotte Williams Publication Date: Thu, 09/06/2011 - 10:04 Weidenfeld & Nicolson has already received "five-figures"-worth of orders for Téa Obreht's The Tiger's Wife, following the debut novel's triumph at the Orange Prize for Fiction last night. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#orange prize
Written By: Gayle Feldman Publication Date: Fri, 03/06/2011 - 08:50 Like much of our world, BEA has shrunk but also expanded. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big ideas
#global brands
Written By: Charlotte Williams Publication Date: Fri, 03/06/2011 - 14:25 Unbound, a publishing platform that allows readers to choose what is published, was devised as a response to the difficulties of the existing publishing model, with the programme aiming to get 35 to 40 projects off the... Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing platform
People is the most profitable U.S. magazine and had an excellent, +5.6% ad-page advertising 2010, so it was appropriate that the magazine did very well at min's seventh "Sales Executive of the Year" awards breakfast Thursday morning (June 2) at New York's Grand Hyatt. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year awards
#grand hyatt
Managing budget pressure is a way of life for library administrators. But as librarians gather in New Orleans for the 2011 ALA Annual Conference, a snapshot of public library budgets across the nation shows the lingering "Great Recession" is still devastating library serviceseven as demand for... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#librarians gather
#great recession
Internet advertising in the U.S. totaled $7.3 billion in the U.S. in the first quarter of 2011, up 23 percent over the same period in 2010 and set the highest first quarter level ever for the industry, according to the Interactive Advertising Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-26 00:00:00 UTC ]
More news stories like this |
Written By: Lisa Campbell Publication Date: Wed, 25/05/2011 - 14:13 Independent bookshop owners paid themselves an average wage of £22,200 in 2010, according to a new survey. Figures revealed that the average sales of those bookshops which took part in last years Bookseller Fitness Programme... Continue reading at The Bookseller
[ The Bookseller | 2011-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#average sales
#book sales
Written By: Gayle Feldman Publication Date: Tue, 24/05/2011 - 09:41 Responses to Amazon.com's hire of Laurence Kirshbaum as publisher have varied from worried to fear of a "dampening" effect on competition among delegates at the BEA conference. Word that started to spread Sunday night was... Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#laurence kirshbaum
#publishing operation