At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
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Since its launch last December in partnership with the American Booksellers Association, Google eBooks has yet to capture significant market share. According to the Codex Groups recent Showrooming study, while the number of people who read both print books and ebooks has grown from 25% in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-16 00:00:00 UTC ]
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The potential for digital to grow readership and increase revenue has been seriously called into... Continue reading at The Bookseller
[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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There may be no greater indication of how things have changed in corporate publishing than the results of an informal PW search for sleeper hits of the year from major publishers. We annually round up sleepers from indie publishers for a late summer feature, but we have not made a regular habit... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-09 00:00:00 UTC ]
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The BBC's award for short fiction is to turn international for one year to celebrate the... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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FOLIO:s Eddie and Ozzie awards competition is the largest of its kind for magazine publishers. It also has the proud distinction of being the only awards event open to magazines and websites of all kindsconsumer, b-to-b, association, custom and regional, big and small. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-09 00:00:00 UTC ]
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Sphere has appointed a new commissioning editor for crime and thriller fiction. Jade Chandler,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-07 00:00:00 UTC ]
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W H Smith has backed rival retailer Asda's move to join WHS in selling Kobo e-readers. The... Continue reading at The Bookseller
[ The Bookseller | 2011-12-07 00:00:00 UTC ]
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Novelist Nicholas Royle has moved to Jonathan Cape and Vintage for his seventh novel, titled,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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Sales of the 2011 Galaxy Book Award category winners have soared by 50% since the awards night on... Continue reading at The Bookseller
[ The Bookseller | 2011-12-01 00:00:00 UTC ]
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Titles on rugby, cycling, horse racing and Gaelic games have been shortlisted for this year... Continue reading at The Bookseller
[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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It was a chance chauffeur job, shuttling a bored author back to his hotel room, that got Dan Halpern into publishing. The author was Paul Bowles, it was the late 1960s, and Halpern agreed to take the writer on the long drive back to Santa Monica when Bowles tired of the party hed been thrown at... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-25 00:00:00 UTC ]
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HarperCollins Children's Books has made Brigid Nelson its divisional sales director, with... Continue reading at The Bookseller
[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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Bloomsbury has readied a slew of publishing to tie into the latest movie from the team behind... Continue reading at The Bookseller
[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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Booksellers are relying on a handful of established names to boost sales this Christmas, with... Continue reading at The Bookseller
[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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The British newspaper publisher says the pioneering Web site is "is a high-quality asset but our focus in the US is on building the Guardian." Continue reading at AllThingsD
[ AllThingsD | 2011-11-22 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 17/11/2011 - 09:30 Children's laureate Julia Donaldson has welcomed yesterday's High Court ruling against library closures in Gloucestershire and Somerset as "the best news Ive had all year". In a statement given to Somerset group Watchet... Continue reading at The Bookseller
[ The Bookseller | 2011-11-17 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 15/11/2011 - 09:40 Dawson Books has begun consulting with employees after announcing major head office departments will move to Bertrams site in Norwich. Dawson recently merged with the Norwich-based book wholesaler after Bertrams parent... Continue reading at The Bookseller
[ The Bookseller | 2011-11-15 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 09/11/2011 - 12:34 Michael Joseph has appointed Sam Humphreys to the role of publisher, in a move that will see Humphreys depart the post of publisher at Serpent's Tail just months after taking it up in March. Humphreys will report to MJ... Continue reading at The Bookseller
[ The Bookseller | 2011-11-09 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 09/11/2011 - 12:34 Michael Joseph has appointed Sam Humphreys to the role of publisher, in a move that will see Humphreys depart the post of publisher at Serpent's Tail just months after taking it up in March. Humphreys will report to MJ... Continue reading at The Bookseller
[ The Bookseller | 2011-11-09 00:00:00 UTC ]
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Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic Kids, has fallen into administration after 22 years, according to sources. Continue reading at Media Week
[ Media Week | 2011-11-09 00:00:00 UTC ]
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