The real 'fire' in Amazon's smartphone? A shopping spree

You’d be forgiven for thinking Amazon CEO Jeff Bezos wants to compete with other phone makers with his company’s new Fire smartphone. But forget the multiple cameras and pretty 3-D-like effects, the device is really about selling more stuff.The Fire comes with close ties to Amazon’s online retail store, relies on the company’s cloud storage and is a platform for Amazon’s digital content in the areas of music, video, books and apps.“The goal is to drive traffic and spending within Amazon’s core services,” said Ben Bajarin of Creative Strategies, who studies the consumer technology industry.One of its key features is an image recognition technology called Firefly, which recognizes images, text and audio to quickly identify product bar codes, movies, songs, TV episodes and other products for instant purchasing through Amazon.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'

[ PC World | 2014-06-19 00:00:00 UTC ]
News tagged with: #digital content #drive traffic #creative strategies #key features

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Amazon's bestselling titles of 2013 include Dan Brown, Khaled Hosseini

Amazon's 2013 list of bestselling adult titles includes Brown's 'Inferno' and Hosseini's 'And the Mountains Echoed,' while Veronica Roth's 'Allegiant' tops the children's bestseller list. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-12-18 00:00:00 UTC ]
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When will publishers wake up to the challenge of Amazon?

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[ The Guardian | 2013-12-13 00:00:00 UTC ]
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HarperCollins' Murray on 'frenemy' Amazon

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[ The Bookseller | 2013-12-12 00:00:00 UTC ]
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Amazon's new imprint StoryFront will publish short stories

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[ The Christian Science Monitor | 2013-12-10 00:00:00 UTC ]
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Simon & Schuster Fires Up “Hot Bed” Tumblr for New Adult Fiction

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[ Publishing Perspectives | 2013-12-08 00:00:00 UTC ]
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Sunday Express critic claims he was fired over gay website images

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[ The Guardian | 2013-12-06 00:00:00 UTC ]
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Amazon reveals quarter of Kindle ebook sales in US were for indie publishers

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[ The Guardian | 2013-12-05 00:00:00 UTC ]
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Amazon launches short story imprint

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[ The Bookseller | 2013-12-04 00:00:00 UTC ]
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[ The Bookseller | 2013-12-02 00:00:00 UTC ]
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[ Publishers Weekly | 2013-12-02 00:00:00 UTC ]
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[ Publishers Weekly | 2013-11-26 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-11-25 00:00:00 UTC ]
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Amazon now allows you to gift Prime, just in time for the holidays

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[ Engadget | 2013-11-22 00:00:00 UTC ]
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The Hunger Games: Catching Fire

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[ Slate | 2013-11-22 00:00:00 UTC ]
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[ The Bookseller | 2013-11-22 00:00:00 UTC ]
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[ Advertising Age | 2013-11-19 00:00:00 UTC ]
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[ Engadget | 2013-11-18 00:00:00 UTC ]
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[ Advertising Age | 2013-11-18 00:00:00 UTC ]
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