The New York Times Focuses New Ads on How It Reflects and Enriches Readers’ Lives

Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she's reading stories about Eugene O'Neill, TV dinners, book publishing and "getting older without getting old." The nonagenarian is one of the stars of the... Continue reading at 'AdWeek'

[ AdWeek | 2022-02-07 11:00:00 UTC ]
News tagged with: #book publishing

Other Publishing stories related to: 'The New York Times Focuses New Ads on How It Reflects and Enriches Readers’ Lives'


Borders collapse: readers turn to ebooks

Interest in ebooks has jumped since Borders and Angus & Robertson slipped into voluntary administration. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2011-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #borders collapse #readers turn


Hardback fiction added to UK's shopping basket

Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 14:47 Adult hardback fiction books have been added to the basket of goods that the government uses to calculate the cost of living in the UK. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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As Library E-Books Live Long, Publisher Sets Expiration Date

While librarians are pushing for access to more ebooks to satisfy demand, publishers are reconsidering how much that access should be worth. Continue reading at The New York Times

[ The New York Times | 2011-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #satisfy demand


Hearst Magazines is 2010 Group Publisher's Ad-Page Champ

With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #ad-page champ #magazine apps #print advertising #magazine brands


Five Living Oasis stores to close

Written By: Lisa Campbell Publication Date: Mon, 07/03/2011 - 15:33 Three Living Oasis stores have closed and two more are preparing to shut their doors, making around 20 staff redundant. The Christian retailer has closed outlets in Aberdeen, Inverness and Sutton with Bedford and Belfast soon... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian retailer #poor sales #ray george #living oasis


Cutting Out Middleman to Sell Small Ads Online

Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times

[ The New York Times | 2011-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #web sites


Three BBC live broadcasts to form part of WBN

Written By: Katie Allen Publication Date: Mon, 28/02/2011 - 17:17 Three live broadcasts, plus coverage on Radio 4 and Radio 7 have been confirmed as part of the pan-BBC coverage for World Book Night. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #form part #live broadcasts


Android Market ebooks goes live; music and movies to follow?

By Tim Conneally, Betanews The Android Market has never had any specific ban on carrying and selling straight up text documents, and users could search through the market and find apps that were, in effect, standalone ebooks. Now, however, there is a section dedicated specifically to ebooks... Continue reading at Betanews

[ Betanews | 2011-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright betanews #tim conneally


Makro unveils UK's cheapest ebook reader

Written By: Graeme Neill Publication Date: Thu, 24/02/2011 - 09:35 The price of ebook readers has been slashed again with wholesaler Makro advertising the Binatone ReadMe Classic for around £35. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook readers


Forbes Launching Digital Ad Platform

Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad platform


Mantel on Sunday Times short story longlist

Written By: Graeme Neill Publication Date: Mon, 21/02/2011 - 08:40 Man Booker winner Hilary Mantel and Susan Hill are among the writers longlisted for the £30,000 Sunday Times EFG Private Bank Short Story Award 2011. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #susan hill #writers longlisted


TIME For a Makeover

Tomorrow, TIME Magazine will show off its makeover. After months of trial, the editors of TIME have created a new version of the iconic magazine. Though some of the publication remains the same, other features will be transformed. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time magazine


Playboy, Martha Stewart Living Report Revenue, Net Losses for 2010

Playboy Enterprises and Martha Stewart Living Omnimedia suffered losses in 2010, due to the still struggling economy and a changing media landscape. Playboy says print/digital revenue fell 21.5 percent to $82.8 million in 2010. The domestic magazines generated $37.3 million, (down 32 percent... Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$55 million #playboy enterprises #net losses #struggling economy


More over-50s own e-readers than youngsters

Written By: Lisa Campbell Publication Date: Thu, 17/02/2011 - 13:50 More people aged over 55 own e-readers than the younger generation, according to a new study on digital reading habits. Data released by research company OnePoll shows 6% of readers in the over-55 category–equivalent to... Continue reading at The Bookseller

[ The Bookseller | 2011-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #younger generation #data released #digital device


OverDrive Library E-book Reader Now Optimized for IPad

OverDrive Media Console--the iPhone app that lets users check out and read ebooks from their local libraries--has been upgraded to a universal app optimized for... Continue reading at PC World

[ PC World | 2011-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #iphone app #read ebooks


The Sun and Times to include WBD vouchers

Written By: Charlotte Williams Publication Date: Wed, 16/02/2011 - 15:40 World Book Day will be supported by News International for the second year running, with £1 WBD book tokens to be printed in both the Times and the Sun. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news international #year running


What About an Ad Wall?

Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger part


Time Inc. Launching 'All Access' Digital Subscription Plan

At a press conference this morning, Time Inc. announced it is launching an "all access" digital subscription plan in an effort to offer their brands to readers on any platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #press conference


BookBuddy Relaunches With Rating, Comments Added

The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World

[ PC World | 2011-02-10 00:00:00 UTC ]
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E-reader market doubles over Christmas in the UK

Written By: Philip Jones Publication Date: Wed, 09/02/2011 - 14:28 The e-reader market doubled over Christmas, according to statistics given out by the Publishers Association at its annual digital seminar. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers association