This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and subsequent success or failure of a marketing campaign. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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A half-day seminar organized by the Book Industry Study Group focused on the increasing importance of publishing rights—and examined the industry’s longtime problem of poor rights management. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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London has triumphed over other regions for book sales so far in 2017, outstripping the overall market both in volume and value terms. Continue reading at The Bookseller
[ The Bookseller | 2017-08-30 00:00:00 UTC ]
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Brian Aldiss' family will first discover the “revelations” of the late writer's diaries at the same time as the rest of the world when they are revealed at a Bodleian Library exhibition. Continue reading at The Bookseller
[ The Bookseller | 2017-08-24 00:00:00 UTC ]
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Traditionally, the Beijing International Book Fair (BIBF) has focused on educational books, STM titles, and children’s books—in that order. This year’s event, which opens today and runs until August 27, is markedly different with many more categories represented. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-23 00:00:00 UTC ]
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The Chinese market is continuing to grow and will likely challenge the US when its two-child policy swells the number of younger readers. Continue reading at The Bookseller
[ The Bookseller | 2017-08-23 00:00:00 UTC ]
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Sympler co-founder and CEO Ben Jenkins outlines how brands should be approaching the massive opportunity in messaging. With WhatsApp at 1 billion daily active users, and Facebook Messenger and WeChat not far behind, there is no question of the importance of messaging. In the last 12 months my... Continue reading at Fast Company
[ Fast Company | 2017-08-22 00:00:00 UTC ]
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Facebook introduced an easy way for users to tell when articles in its Trending feature and search originate from publishers. Product manager Andrew Anker said in a blog post that the social network eventually intends to expand these publisher logos to "all places where people consume news on... Continue reading at AdWeek
[ AdWeek | 2017-08-22 00:00:00 UTC ]
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That’s the heart of the question now before the U.S. Court of Appeals for the Second Circuit, after a lively hearing on Tuesday in the case of Capitol Records vs. ReDigi. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-22 00:00:00 UTC ]
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This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to... Continue reading at AdWeek
[ AdWeek | 2017-08-21 00:00:00 UTC ]
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Credit: Illustration by Mary Ellen Forte/Ad AgeTwenty years ago, "content" was something we paid for, and so we savored it. We'd take time to flip through the magazine for which we had just paid $4.00.Today, content is increasingly free, thanks to cheap content-creation tools, like Android and... Continue reading at Advertising Age
[ Advertising Age | 2017-08-15 00:00:00 UTC ]
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Veteran consultant Howard Rauch produces a surprisingly contemporary book of best practices. The post The Original Evangelist for B2B Content Analytics appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-09 00:00:00 UTC ]
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Publisher John Wiley has launched a content sharing initiative across its research portfolio, following a successful four-month trial run earlier this year. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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The recent San Diego Comic-Con offered a window into the steady transformation of the North American comics industry and its fans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-28 00:00:00 UTC ]
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On the European Commission's geo-blocking regulations for ebooks, the Italian, Greek, French, and European publishing associations issue words of caution. The post European Publishing Associations on Geo-Blocking, Ebooks, and the Digital Single Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-25 00:00:00 UTC ]
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Children’s book publicists are being called on to submit a low-budget marketing campaign they are proud of to a competition. Continue reading at The Bookseller
[ The Bookseller | 2017-07-22 00:00:00 UTC ]
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The move could help quantify the monetary benefits of Facebook's fast-loading articles format, which publishers have been souring on. The post Facebook is throwing publishers a bone in the form of more performance data on Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-20 00:00:00 UTC ]
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Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. The post Facebook always wins: Data shows publishers are buying far more Facebook traffic appeared first... Continue reading at Digiday
[ Digiday | 2017-07-19 00:00:00 UTC ]
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'The Grand Central Market Cookbook' takes readers into the iconic Los Angeles market for food that, as one of the book's authors put it, offers "a peephole" into the city's culinary scene at large. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-19 00:00:00 UTC ]
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Led by $590 million in sales of book-format graphic novels, the combined graphic novel and comics sales in North America grew 5% to $1.085 billion in 2016, according to a joint estimate by industry news sites Comichron and ICv2.com. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
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