The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on content syndication in the B2B marketing space, as companies seek to maximize the distribution and impact of their content across various channels and platforms to increase awareness, bolster lead generation, and improve ROI. Continue reading at 'Fast Company'

[ Fast Company | 2024-09-17 16:24:38 UTC ]
News tagged with: #early days #increased focus #increase awareness #digital content

Other news stories related to: "The need to address transparency in content marketing today"

Publishers Collaborate on Holiday Marketing Campaign

Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #bloomsbury #chronicle books #candlewick press #bloomsbury publishing #abrams books #workman publishing

Storytel extends into English language market with $135m Audiobooks deal

Streaming company Storytel has signed a deal to acquire Audiobooks.com from owner KKR for $135m (£101m), extending its reach into English language audio market. Continue reading at The Bookseller

[ The Bookseller | 2021-11-12 01:57:18 UTC ]
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Atlantic's Forrest joins Pan Mac as head of marketing

Atlantic marketing director Jamie Forrest will join Pan Macmillan next month as head of marketing for the Pan division, incorporating the Pan, Macmillan, Tor and Mantle imprints.    Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 03:48:17 UTC ]
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“People Wanted Stories About How Hard It Was to Be a Woman.” Marlowe Granados on Resisting Market Trends

Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts!  From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
More news stories like this | All news stories tagged with: #verso #publishing world #main gripe #verso books #happy hour #marlowe granados

CONTEC México 2021: Focus on a ‘New Generation of Children’s Content’

This year's CONTEC México program from Frankfurter Buchmesse brings together textual and visual storytellers. The post CONTEC México 2021: Focus on a ‘New Generation of Children’s Content’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-08 19:38:44 UTC ]
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Cosy crime expands market for dark thrillers with both booming, editors and agents say

Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 15:43:41 UTC ]
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Propagate Content snaps up film rights to Doshi's Burnt Sugar

Propagate Content has bagged the film rights for Avni Doshi's Booker Prize-shortlisted novel Burnt Sugar (Hamish Hamilton). Continue reading at The Bookseller

[ The Bookseller | 2021-11-06 05:42:15 UTC ]
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NLT and PRH form alliance to address lack of primary school library investment

The National Literacy Trust (NLT) is partnering with Penguin Random House (PRH) to form a national alliance addressing "the chronic lack" of investment in primary school libraries in the UK. Continue reading at The Bookseller

[ The Bookseller | 2021-11-02 10:42:55 UTC ]
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Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
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Goosebumps titles for today’s biggest books.

It’s Halloween weekend—time for two powerful concepts: outfits and mischief. The outgoing among us might go out and play some tricks; the more introverted might stay inside and read the unofficial book series of Halloween, Goosebumps. But if you don’t have The Werewolf of Fever Swamp or Night of... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-29 18:45:28 UTC ]
More news stories like this | All news stories tagged with: #book series #stay inside #biggest books

Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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‘We Begin Today the Publication of a Supplement Which Contains Reviews of the New Books’

The New York Times Book Review first appeared on Oct. 10, 1896, but its roots can be traced back to its very first issue of The Times on Sept. 18, 1851. Continue reading at The New York Times

[ The New York Times | 2021-10-22 11:33:55 UTC ]
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Sheikh Zayed Book Award Today: Arabic and Children’s Books

On the final trade-visitor day of Frankfurter Buchmesse, the UAE's Sheikh Zayed Book Award has several programming points to consider. The post Sheikh Zayed Book Award Today: Arabic and Children’s Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-22 07:59:44 UTC ]
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France hails victory as Facebook agrees to pay newspapers for content

Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian

[ The Guardian | 2021-10-21 14:21:02 UTC ]
More news stories like this | All news stories tagged with: #publishing partners #regional newspapers #tech companies #licensing agreement #content shared

How the hyper-violent Squid Game has crept into digital content targeting young children

Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation

[ The Conversation | 2021-10-21 05:35:19 UTC ]
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Katie Couric recalls her rise to ‘Today’ — and what she really thought of everyone

The longtime anchor’s memoir settles scores and reexamines some regrettable choices. Continue reading at The Washington Post

[ The Washington Post | 2021-10-15 07:39:38 UTC ]
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Christopher Lloyd | 'Today’s children are the executives of tomorrow'

What on Earth Books’ Christopher Lloyd has gathered illustrators from around the world for a vibrant call-to-arms for children Continue reading at The Bookseller

[ The Bookseller | 2021-10-14 23:17:39 UTC ]
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Follett Addresses New Directions and Challenges at Annual Summit

During the Follett and Baker & Taylor 2021 Virtual Publisher Summit—which convened on October 1 via Zoom for a second straight year—executives from B&T and parent company Follett offered a market overview of how their businesses have fared during the past year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-07 04:00:00 UTC ]
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Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
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