Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on content syndication in the B2B marketing space, as companies seek to maximize the distribution and impact of their content across various channels and platforms to increase awareness, bolster lead generation, and improve ROI. Continue reading at 'Fast Company'
[ Fast Company | 2024-09-17 16:24:38 UTC ]
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The New York Times Book Review first appeared on Oct. 10, 1896, but its roots can be traced back to its very first issue of The Times on Sept. 18, 1851. Continue reading at The New York Times
[ The New York Times | 2021-10-22 11:33:55 UTC ]
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On the final trade-visitor day of Frankfurter Buchmesse, the UAE's Sheikh Zayed Book Award has several programming points to consider. The post Sheikh Zayed Book Award Today: Arabic and Children’s Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-22 07:59:44 UTC ]
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Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian
[ The Guardian | 2021-10-21 14:21:02 UTC ]
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Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation
[ The Conversation | 2021-10-21 05:35:19 UTC ]
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The longtime anchor’s memoir settles scores and reexamines some regrettable choices. Continue reading at The Washington Post
[ The Washington Post | 2021-10-15 07:39:38 UTC ]
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What on Earth Books’ Christopher Lloyd has gathered illustrators from around the world for a vibrant call-to-arms for children Continue reading at The Bookseller
[ The Bookseller | 2021-10-14 23:17:39 UTC ]
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During the Follett and Baker & Taylor 2021 Virtual Publisher Summit—which convened on October 1 via Zoom for a second straight year—executives from B&T and parent company Follett offered a market overview of how their businesses have fared during the past year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-07 04:00:00 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek
[ AdWeek | 2021-09-28 13:00:00 UTC ]
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Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 10:13:53 UTC ]
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The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales. Continue reading at The Bookseller
[ The Bookseller | 2021-09-20 01:05:47 UTC ]
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Toby Hopkins has been appointed director of content licensing at DK as the publishing house develops plans to grow B2B sales in the digital space. Continue reading at The Bookseller
[ The Bookseller | 2021-09-17 22:51:13 UTC ]
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A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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International book markets have made significant gains in the first half of 2021, defying the impact of the coronavirus pandemic, according to a survey carried out by charts and market research data supplier GfK Entertainment. Continue reading at The Bookseller
[ The Bookseller | 2021-08-24 00:32:33 UTC ]
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Fund some classroom libraries today on DonorsChoose with the help of a boost from the Gates Foundation. Continue reading at Book Riot
[ Book Riot | 2021-08-12 10:39:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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These days, just being an author from Taiwan could dash your chances of getting a book published in China Continue reading at ABC News
[ ABC News | 2021-08-11 14:32:35 UTC ]
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The September reopening plan for Hachette Book Group is postponed, even as NPD Books charts a good July in US print–but questions ahead. The post NPD Sees the US Print Market Up in July, ‘Momentum Slowing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-09 21:40:46 UTC ]
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Octopus Publishing Group has announced promotions and a restructure in its publicity and marketing department with both Matt Grindon and Megan Brown stepping up to more senior roles. Continue reading at The Bookseller
[ The Bookseller | 2021-08-09 20:07:57 UTC ]
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