The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on content syndication in the B2B marketing space, as companies seek to maximize the distribution and impact of their content across various channels and platforms to increase awareness, bolster lead generation, and improve ROI. Continue reading at 'Fast Company'

[ Fast Company | 2024-09-17 16:24:38 UTC ]
News tagged with: #syndicate content #content syndication #address transparency #consumer expectations #driving corporations #early days #modern internet #steadily rising #increased focus #companies seek #increase awareness #improve roi #digital content

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US marketing tech company acquires Bloodhound Books

US-based marketing tech company Open Road Media (OR/M) has acquired UK e-book specialist indie Bloodhound Books for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 20:12:24 UTC ]
More news stories like this | News stories tagged with: #e-book


World Literature Today Announces 2021 Neustadt Festival Poster Design Contest Winners

News and Events The first-place winning design in the 2021 Neustadt Lit Fest poster design project by Sydney Sleeper University of Oklahoma students Sydney Sleeper, Andie Trillo and Jamie McCarley have been awarded first, second and third place,... Continue reading at World Literature Today

[ World Literature Today | 2021-07-21 14:32:49 UTC ]
More news stories like this | News stories tagged with: #featured writers #lit fest #young readers #visual communication #daniel simon #provide feedback #graphic designer #neustadt prizes #visit neustadtprize #best-selling author


Bonnier appoints Power to head children's marketing and publicity

Bonnier Books UK has appointed Rob Power to head marketing and publicity for its children's and YA trade division. Continue reading at The Bookseller

[ The Bookseller | 2021-07-10 01:13:24 UTC ]
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HarperCollins Christian Publishing Centralizes Sales, Marketing

Doug Lockhart will oversee sales and marketing at HCCP in the newly created role of senior-v-p for sales and centralized marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
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Russian Book Market: Paper Shortages and Prices Challenge Recovery

Despite having more than 20 percent of the world's forests, Russia is market with a paper shortage that means higher book prices. The post Russian Book Market: Paper Shortages and Prices Challenge Recovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-29 15:08:58 UTC ]
More news stories like this | News stories tagged with: #paper shortages #paper shortage #russian book


ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #local communities #independent stores


For today’s feminist writers, sex makes a comeback

Roxane Gay, Katie Roiphe and Carmen Maria Machado, among others, are writing passionate, polemical sexual confessionals. Continue reading at The Washington Post

[ The Washington Post | 2021-06-17 13:00:00 UTC ]
More news stories like this | News stories tagged with: #roxane gay


Bologna Today: AIE and Aldus Call for Publishing Research Coherence

The Italian Publishers Association and the Aldus Up network have studied how European markets survey their reading patterns and translations. The post Bologna Today: AIE and Aldus Call for Publishing Research Coherence appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-16 16:20:53 UTC ]
More news stories like this | News stories tagged with: #publishers association


World Literature Today Announces Finalists for 2022 Neustadt International Prize for Literature

News and Events Left column (top to bottom): Boris Boubacar Diop, Ludmilla Petrushevskaya; Middle left column: Michális Ganás, Cristina Rivera Garza, Jean-Pierre Balpe;  Middle right column: Natalie Diaz, Naomi Shihab Nye, Micheline Aharonian... Continue reading at World Literature Today

[ World Literature Today | 2021-06-15 14:25:01 UTC ]
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IPA Observes Its 125th Anniversary With Today’s Bologna Opening

The premier event of Bologna Children's Book Fair includes the debut of the International Publishers Association's 125th-anniversary video. The post IPA Observes Its 125th Anniversary With Today’s Bologna Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-14 04:05:37 UTC ]
More news stories like this | News stories tagged with: #125th anniversary #bologna children #publishers association's #children's book


Faith Publishers Aim for Men’s Market

Father's Day may bring a sales spike to books for dad, but Christian publishers offer Bible study, prayer guides, parenting, and devotionals geared to male readers all year long. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales spike #male readers #year long


ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #frank assessment #covid-19 pandemic #digital content #e-book


World Literature Today Announces 2021 Student Translation Prize Winners

News and Events Mariah Rust and Xin Xu recently were named the recipients of the fourth annual translation prize for students sponsored by World Literature Today at the University of Oklahoma. Consistent with World Literature Today’s commitment to... Continue reading at World Literature Today

[ World Literature Today | 2021-05-20 16:07:11 UTC ]
More news stories like this | News stories tagged with: #publishing world #international studies #phone call #faculty sponsor #french literature #book review


How a 1981 conference kickstarted today’s quantum computing era

Forty years ago, IBM researcher Charlie Bennett helped usher in the study of quantum mechanics’ impact on computing. IBM is still at it—and so is Bennett. In May 1981, at a conference center housed in a chateau-style mansion outside Boston, a few dozen physicists and computer scientists gathered... Continue reading at Fast Company

[ Fast Company | 2021-05-07 08:00:30 UTC ]
More news stories like this | News stories tagged with: #nobel laureate #memoir


Report Urges Library Leaders to Address Decline in Public Library Usage Stats

In 'The Freckle Report 2021,' veteran London-based bookseller, library advocate, and former Waterstones managing director Tim Coates warns that U.S. public library usage is in decline—and he suggests library leaders must do more to reverse the slide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-06 04:00:00 UTC ]
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What can ‘The Age of Decadence’ teach us about today? A great deal.

Simon Heffer’s encyclopedic book about Victorian and Edwardian England offers a fascinating perspective on the present. Continue reading at The Washington Post

[ The Washington Post | 2021-05-05 06:00:00 UTC ]
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HCCP New Imprint Dives Deep into Bible Study Market

HarperCollins Christian Publishing, already the nation’s largest religion publisher, has moved to broaden its stake in the church curriculum and Bible study market with a new imprint, HarperChristian Resources. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harperchristian resources #harpercollins


World Book Day: A Rights Roundup From Five Markets

Today's Rights Roundup, coinciding with World Book Day, includes titles from Germany, Finland, Canada, Sweden and the United Kingdom. The post World Book Day: A Rights Roundup From Five Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-23 17:25:41 UTC ]
More news stories like this | News stories tagged with: #markets appeared #rights roundup #includes titles #united kingdom #world book


Hamnet heads back to top spot as print market jumps by a third

Maggie O'Farrell's Hamnet (Tinder Press) has bounced back into the UK Official Top 50 number one spot, the week bookshops reopened across England following the third national lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-04-19 18:26:28 UTC ]
More news stories like this | News stories tagged with: #bounced back #national lockdown


As a kid, I loved Judy Blume’s books. As an adult, I wonder: How do they read today?

Blume’s novels educated — and entertained — generations of readers. In today’s culture, it’s more complicated. Continue reading at The Washington Post

[ The Washington Post | 2021-04-19 12:00:00 UTC ]
More news stories like this | News stories tagged with: #read today