Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on content syndication in the B2B marketing space, as companies seek to maximize the distribution and impact of their content across various channels and platforms to increase awareness, bolster lead generation, and improve ROI. Continue reading at 'Fast Company'
[ Fast Company | 2024-09-17 16:24:38 UTC ]
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As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek
[ AdWeek | 2021-09-28 13:00:00 UTC ]
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He used FOIA requests to pry loose government records. He also edited “The Graphic Canon,” a book series that reinterpreted literary works as comics and visual art. Continue reading at The Washington Post
[ The Washington Post | 2021-09-24 14:29:26 UTC ]
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Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 10:13:53 UTC ]
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The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales. Continue reading at The Bookseller
[ The Bookseller | 2021-09-20 01:05:47 UTC ]
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Toby Hopkins has been appointed director of content licensing at DK as the publishing house develops plans to grow B2B sales in the digital space. Continue reading at The Bookseller
[ The Bookseller | 2021-09-17 22:51:13 UTC ]
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A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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International book markets have made significant gains in the first half of 2021, defying the impact of the coronavirus pandemic, according to a survey carried out by charts and market research data supplier GfK Entertainment. Continue reading at The Bookseller
[ The Bookseller | 2021-08-24 00:32:33 UTC ]
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Fund some classroom libraries today on DonorsChoose with the help of a boost from the Gates Foundation. Continue reading at Book Riot
[ Book Riot | 2021-08-12 10:39:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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These days, just being an author from Taiwan could dash your chances of getting a book published in China Continue reading at ABC News
[ ABC News | 2021-08-11 14:32:35 UTC ]
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The September reopening plan for Hachette Book Group is postponed, even as NPD Books charts a good July in US print–but questions ahead. The post NPD Sees the US Print Market Up in July, ‘Momentum Slowing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-09 21:40:46 UTC ]
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Octopus Publishing Group has announced promotions and a restructure in its publicity and marketing department with both Matt Grindon and Megan Brown stepping up to more senior roles. Continue reading at The Bookseller
[ The Bookseller | 2021-08-09 20:07:57 UTC ]
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US-based marketing tech company Open Road Media (OR/M) has acquired UK e-book specialist indie Bloodhound Books for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 20:12:24 UTC ]
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News and Events The first-place winning design in the 2021 Neustadt Lit Fest poster design project by Sydney Sleeper University of Oklahoma students Sydney Sleeper, Andie Trillo and Jamie McCarley have been awarded first, second and third place,... Continue reading at World Literature Today
[ World Literature Today | 2021-07-21 14:32:49 UTC ]
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Bonnier Books UK has appointed Rob Power to head marketing and publicity for its children's and YA trade division. Continue reading at The Bookseller
[ The Bookseller | 2021-07-10 01:13:24 UTC ]
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Doug Lockhart will oversee sales and marketing at HCCP in the newly created role of senior-v-p for sales and centralized marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
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Despite having more than 20 percent of the world's forests, Russia is market with a paper shortage that means higher book prices. The post Russian Book Market: Paper Shortages and Prices Challenge Recovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-29 15:08:58 UTC ]
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Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
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Roxane Gay, Katie Roiphe and Carmen Maria Machado, among others, are writing passionate, polemical sexual confessionals. Continue reading at The Washington Post
[ The Washington Post | 2021-06-17 13:00:00 UTC ]
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The Italian Publishers Association and the Aldus Up network have studied how European markets survey their reading patterns and translations. The post Bologna Today: AIE and Aldus Call for Publishing Research Coherence appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-16 16:20:53 UTC ]
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