The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National Enquirer U.K., will join the digital age later this year, part... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-20 11:59:40 UTC ]

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How NBC News’ vertical sites became audience engagement laboratories

Since they launched in 2017, three NBC News sub-brands, Mach, Better and Think, have become laboratories where the news publisher is learning to more effectively serve its readers' needs. The post How NBC News’ vertical sites became audience engagement laboratories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-05 04:01:49 UTC ]
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Focus on Data Analytics Wins Over Gut Feeling Management at Croatia’s 24sata

Croatia’s largest news publisher was an old-school newspaper organisation where “mad men” pulled all the decision strings, relying on “senior Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-18 18:30:52 UTC ]
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HuffPost UK falls in line with 'premium' Verizon Media strategy after axing blogs

News publisher has departed from beginnings as a 'blogging-for-all' platform under Arianna Huffington. Continue reading at Media Week

[ Media Week | 2019-07-17 08:32:08 UTC ]
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National Libraries Conference aims for 'continued survival' of service

A National Libraries Conference, due to take place later this month, aims to ensure the service’s “continued survival” in a digital age, organisers say. Continue reading at The Bookseller

[ The Bookseller | 2019-07-11 05:47:50 UTC ]
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My Bookish Upbringing

EVERY YEAR, IT SEEMS, we receive a new diagnosis regarding the viability of books in the digital age: print is dead, print is back, the bookstore is dead, bookstores are back. The nostalgia for and anxiety about print is often reactive, hinting at other anxieties about feeling lonely and... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-07-06 19:00:22 UTC ]
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Quartz lays off business-side employees for second time this year

The business news publisher has laid off 11 commercial-side employees over two stints in 2019. Some of those roles remain unfilled, as Quartz pours more resources into its nascent membership program. The post Quartz lays off business-side employees for second time this year appeared first on... Continue reading at Digiday

[ Digiday | 2019-06-28 04:01:26 UTC ]
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Ozone Project to sell ads on self-serve basis after striking OpenX deal

UK news publishers want to make it easier for advertisers to buy directly and keep control of their data. Continue reading at Media Week

[ Media Week | 2019-06-26 08:28:48 UTC ]
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Quartz Is Shutting Down its Quartz Brief Mobile App July 1

Quartz Brief, the award-winning news mobile app, is being put out to pasture so the digital news publisher can focus Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-24 17:45:29 UTC ]
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Mobile Matters—and Publishers Must Remember That, Even When Resources Are Limited

A smartphone alert to local news publishers: Mobile matters! It matters to your readers, to your revenue streams and to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-21 15:22:29 UTC ]
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Google Made $4.7 Billion From the News Industry in 2018, Study Says

Journalists create the content, and big tech companies are profiting off it, according to a new analysis. “We need to share the revenue,” a news publisher says. Continue reading at The New York Times

[ The New York Times | 2019-06-10 04:21:34 UTC ]
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Keeping Up With Tech Should Be a Publishing Priority

Publishers need to invest in marketing technology that will help them reach their audiences better in the digital age. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
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How The Guardian is looking to boost reader donations in the US

American readers provide 30% of the Guardian's audience, but they account over 50% of the donations the news publisher has received this year. The post How The Guardian is looking to boost reader donations in the US appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-22 04:01:58 UTC ]
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Elaine Kasket: ‘There is no digital rule book for grief’

The counselling psychologist and author of All the Ghosts in the Machine discusses one of the most contentious issues of our ageElaine Kasket is a counselling psychologist based in London. Her first book, All the Ghosts in the Machine: Illusions of Immortality in the Digital Age, examines the... Continue reading at The Guardian

[ The Guardian | 2019-04-27 00:00:00 UTC ]
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How to finally bring Facebook to account | Letters

We must redefine Facebook as a publisher and not a platform so it bears responsibility for its content, says Pam Rudd. Tobacco was once ubiquitous yet many managed to quit, says Bob Walsh. We must view social media the same wayI do not believe we need to rewrite most of our regulation to... Continue reading at The Guardian

[ The Guardian | 2019-04-04 00:00:00 UTC ]
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Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand

The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-25 00:00:00 UTC ]
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She saw the world to come: ‘Future Shock’ co-author Heidi Toffler dies at 89

The Digital Age was still off in the distance when “Future Shock” arrived in America’s bookstores, offering readers a sobering forecast of a future where change and information would be arriving at such a dizzying pace that humankind would be overwhelmed. As the book became a global bestseller... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-14 00:00:00 UTC ]
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Canongate to publish 'no-holds-barred dark comedy' by Scarlett Thomas

Canongate has acquired the new adult novel from Scarlett Thomas, Oligarchy, billed as “The Prime of Miss Jean Brodie for the digital age”. Continue reading at The Bookseller

[ The Bookseller | 2019-01-31 00:00:00 UTC ]
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Bon Appétit Modifies Print Recipe for a New Era

[caption id="attachment_138869" align="alignright" width="290"] The November cover, captured on a Google Pixel 3 by Michael Graydon and Nikole Herriott.[/caption] “It’s not necessarily a redesign,” cautions Bon Appétit creative director Michele Outland. “We’re calling it a refresh.” Terminology... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-16 00:00:00 UTC ]
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EU copyright law may force tech giants to pay billions to publishers

Legislation opposed by firms like Facebook and Google and groups warning of detrimental consequences for the internetMusic companies, film-makers and media publishers could be in line for billions in payouts after EU lawmakers voted to accept controversial changes to copyright rules that aim to... Continue reading at The Guardian

[ The Guardian | 2018-09-12 00:00:00 UTC ]
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BuzzFeed News quietly tests a membership program

The news publisher is testing a membership program that will let readers contribute $5 to $100 to support its journalism. The post BuzzFeed News quietly tests a membership program appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-28 00:00:00 UTC ]
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