The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National Enquirer U.K., will join the digital age later this year, part... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-20 11:59:40 UTC ]
News tagged with: #national enquirer #digital age #news publisher

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A New Strategy for Digital ARCs? (shelftalker)

Why it might be smart to extend e-ARC downloading rights to booksellers a few weeks past pub date. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-10 12:00:00 UTC ]
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Eye Books unveils digital list Lightning Bolts

Independent publisher Eye Books has unveiled a digital-first fiction list, Lightning Bolts. Continue reading at The Bookseller

[ The Bookseller | 2020-02-19 15:02:30 UTC ]
More news stories like this | News stories tagged with: #fiction list #independent publisher


Digital publishers want to grow non-advertising income as display revenue tanks

Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week

[ Media Week | 2019-11-20 11:19:56 UTC ]
More news stories like this | News stories tagged with: #digital publishers


National Enquirer shredded Trump documents, Ronan Farrow book claims

Shredding allegedly took place in first week of December 2016Publisher American Media calls story ‘completely untrue’American Media and the National Enquirer tabloid newspaper shredded sensitive documents about Donald Trump shortly before the 2016 election, the reporter Ronan Farrow alleges in a... Continue reading at The Guardian

[ The Guardian | 2019-10-15 11:52:41 UTC ]
More news stories like this | News stories tagged with: #american media #ronan farrow #book published


Bipartisan Group of News Sites Launch Digital News Alliance for 2020 Election Advertising

A bipartisan group of political publishers including Daily Caller, Mediaite, Raw Story, Alternet, Law&Crime, and the Washington Free Beacon have launched Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-21 15:26:03 UTC ]
More news stories like this | News stories tagged with: #publishers including


Digital Advertising Growth Will Slow This Year, Magna Report Predicts

As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek

[ AdWeek | 2019-06-17 01:00:56 UTC ]
More news stories like this | News stories tagged with: #years past


BTS Is Unveiling a New Facebook Messenger Sticker Pack for National Best Friend Day

National Best Friend Day is coming up June 8, and BT21 and Facebook Messenger released a new sticker pack Thursday to mark the event, Best Friends Forever. Facebook/BT21/Line Friends BT21 is a set of animated characters created by South Korean K-pop boy group BTS in partnership with Line... Continue reading at AdWeek

[ AdWeek | 2019-05-30 17:00:08 UTC ]
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Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with: #google unveils #facebook issues #giving advertisers #promotional formats #online search


Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with: #google unveils #facebook issues #giving advertisers #promotional formats #online search


National Enquirer and sibling tabloids reportedly sold for $100 million

American Media Inc. is selling the National Enquirer to Hudson News Deputy Chairman James Cohen, according to The Washington Post, letting the embattled publisher jettison the tabloid after being accused of trying to blackmail the world’s richest man. Cohen will pay $100 million for the... Continue reading at Advertising Age

[ Advertising Age | 2019-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lifestyle brands #bauer media #$100 million #—bloomberg news


The perfect buyer for the National Enquirer, Runner’s World does retail, The Onion’s threats: Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. All Peckered out: Supermarket tabloid the National Enquirer, as you’ve probably... Continue reading at Advertising Age

[ Advertising Age | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rising stars #reader engagement


National Enquirer up for sale after Trump, Bezos scandals

The National Enquirer, the tabloid that billionaire Jeff Bezos accused of extortion earlier this year, is on the block to be sold by parent company American Media Inc. American Media’s board conducted a review of its tabloid business, including the Globe and National Examiner brands, and... Continue reading at Advertising Age

[ Advertising Age | 2019-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #private investigator #financial losses #announced earlier #$256 million #bloomberg news #—bloomberg news


Vogue’s Digital Director Takes Us Inside the Brand’s Cross-Platform Strategy

Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital editor #online editor #all-time record


Libraries 'central' to nation’s culture strategy, campaigners make case to ACE

The Library Campaign (TLC) is appealing to Arts Council England (ACE) for funding and support in recognition that public libraries are “the bedrock of the nation’s entire culture strategy”. Continue reading at The Bookseller

[ The Bookseller | 2019-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries


Former National Enquirer Editor Writing Book About “Trump and His Women”

A former top National Enquirer editor is writing a book about President Donald Trump’s love life. Barry Levine, who was executive editor of the tabloid until he left in 2016, is writing the book about “Trump and his women” for Hachette, reveals the New York Post’s Page Six. It remains an open... Continue reading at Slate

[ Slate | 2018-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #love life #york post #open question #american media


It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge

In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user ids


B&N Unveils New Apps and New Holiday Sales Strategy

Barnes & Noble's holiday sales strategies rest on new interactive apps, a new Nook model, special edition titles, and a streamlined approach to toys and gifts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interactive apps #barnes noble #streamlined approach


National Trust unveils publishing partnership with Falmouth University

The “first collaborative publishing venture of its kind” between the National Trust and Falmouth University has been unveiled. Continue reading at The Bookseller

[ The Bookseller | 2017-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #falmouth university #national trust


Microsoft Unveils Digital Bookstore

Microsoft, which was Barnes & Noble's original partner on the Nook (before ending the relationship in 2014), is now back in the digital book market. According to reports, the tech giant's new online bookstore will sell hundred of thousands of frontlist and backlist titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #tech giant #online bookstore #backlist titles