The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National Enquirer U.K., will join the digital age later this year, part... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-20 11:59:40 UTC ]

Other news stories related to: "The National Enquirer Unveils Its First-Ever Digital Advertising Strategy"


Book Returns in the Digital Age

Technology may have changed the book business, but it doesn't offer any magic solution to help booksellers reduce returns. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-13 00:00:00 UTC ]
More news stories like this


Hodder wins 'digital age' business book by podcaster Gannon

Hodder & Stoughton has won rights to publish a new business book "for the digital age" by podcaster Emma Gannon, called The Multi-Hyphen Method.  Continue reading at The Bookseller

[ The Bookseller | 2017-10-04 00:00:00 UTC ]
More news stories like this


ALA 2017 Spotlight: Four Questions with Skip Prichard

The longtime publishing innovator talks about libraries, publishing in the digital age, and his forthcoming book with Center Street, 'The Book of Mistakes'. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-17 00:00:00 UTC ]
More news stories like this


German and French book trades issue impassioned plea for government support

Germany and France have called on policy-makers in their respective governments in Berlin and Paris as well as in Brussels for sustainable policies to promote books in the digital age. Continue reading at The Bookseller

[ The Bookseller | 2017-06-16 00:00:00 UTC ]
More news stories like this


PubTech Connect: Digital Giants Sree Sreenivasan and Kinsey Wilson Talk Tech in Opening Keynote

Sree Sreenivasan and Kinsey Wilson, two titans of digital media, are revolutionizing New York City and the ‘New York Times’ for the digital age Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-07 00:00:00 UTC ]
More news stories like this


Book Sales Reps: More Important Than Ever

Once feared as being made redundant in the digital age, the well-traveled book sales reps has become more important than ever. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-03 00:00:00 UTC ]
More news stories like this


The pitfalls of sponsored content, in 5 charts

Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers... Continue reading at Digiday

[ Digiday | 2016-12-13 00:00:00 UTC ]
More news stories like this


'Human revolution' needs to be understood, urges Appelbaum

Publishers need to move away from thinking about digital as a silo and instead focus on cultivating the mindset and behaviours needed to thrive in the digital age, Eva Appelbaum, digital strategy specialist at Digital Talent @Work has said. Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
More news stories like this


Frankfurt Book Fair 2016: PW Talks to Pew Research Center’s Lee Rainie about Reading in the Digital Age

It's been a disruptive decade for the book business, but Pew's latest research suggests that Americans' reading habits have remained relatively stable. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
More news stories like this


Print or Digital, It's Reading That Matters...

Print books are hanging on, but in a digital age where more books are being published than ever before, why is book reading in decline? Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
More news stories like this


Pew Report: Americans Still Love Libraries, Especially the Books

Overwhelmingly, Americans continue to view public libraries as vital to their communities, but as libraries adapt to the digital age, opinions differ over how books should be treated in the library. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
More news stories like this


China retail summit seeks to learn lessons from UK indies

Bookshops in the UK are being called on by one of China’s largest bookstore chains, Zhejiang Xinhua, and an online journal devoted to the book trade in China, Bookdao, to attend a global summit to tackle the “threat” of online retailing. The two-day forum, scheduled for 11th–12th April 2017,... Continue reading at The Bookseller

[ The Bookseller | 2016-09-09 00:00:00 UTC ]
More news stories like this


Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads

Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
More news stories like this


International Industry Notes: Shopping at Nielsen, Wiley’s Purchase

In the UK, Nielsen's ISBN program has stepped into the digital age with what it describes as sure-footed grace. In the US, an internationally placed STM content platform is bought by a customer. The post International Industry Notes: Shopping at Nielsen, Wiley’s Purchase appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-19 00:00:00 UTC ]
More news stories like this


Gawker sold to Univision for $135 million

Spanish-language broadcaster Univision has bought Gawker Media in an auction for $135 million. That's according to a person familiar with the matter who asked not to be identified because the deal had not been formally announced. The online gossip and news publisher was put on the block in the... Continue reading at Baltimore Sun

[ Baltimore Sun | 2016-08-17 00:00:00 UTC ]
More news stories like this


Magnificent people like Matthew Evans are few and far between | Hanif Kureishi

The former chairman of Faber & Faber was a loyal friend to those he published and a sworn enemy of boredomArtists require solitude to get anything done, but that is not all they need. As they work, they might like to believe that they are outside the market, in a private dreaming space. But... Continue reading at The Guardian

[ The Guardian | 2016-07-10 00:00:00 UTC ]
More news stories like this


European Research Libraries Say ‘Neighboring Rights’ Oppose Open Science

Declaring that 'the current copyright framework is unfit for the digital age,' the chief of the Europe's research libraries organization speaks out against "neighboring rights,' related rights, for publishers. The post European Research Libraries Say ‘Neighboring Rights’ Oppose Open Science... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-27 00:00:00 UTC ]
More news stories like this


Mark Zuckerberg says many conservatives don't trust Facebook to show 'content without a political bias'

As Facebook has taken on the mantle of content distributor, news publisher and story curator, the world's biggest social media company has ventured into the territory of traditional media companies. Such moves have helped Facebook attract users and advertising dollars -- but they have also... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-19 00:00:00 UTC ]
More news stories like this


Mark Zuckerberg to meet with Glenn Beck and other conservatives over Facebook bias accusations

As Facebook has taken on the mantle of content distributor, news publisher and story curator, the world's biggest social media company has ventured into the territory of traditional media companies. Such moves have helped Facebook attract users and advertising dollars -- but they have also... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-18 00:00:00 UTC ]
More news stories like this


Google Case Ends, but Copyright Fight Goes On

At its April 15 conference, the Supreme Court declined to take up Authors Guild v. Google, effectively ending one of the defining copyright battles of the digital age. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-22 00:00:00 UTC ]
More news stories like this