The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National Enquirer U.K., will join the digital age later this year, part... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-20 11:59:40 UTC ]
News tagged with: #national enquirer #digital age #news publisher

Other Publishing stories related to: 'The National Enquirer Unveils Its First-Ever Digital Advertising Strategy'

Vice Media files for Chapter 11 bankruptcy, the latest in a string of digital media setbacks

Vice Media is filing for Chapter 11 bankruptcy protection, the latest digital media company to falter after a meteoric rise Continue reading at ABC News

[ ABC News | 2023-05-15 11:47:06 UTC ]
More news stories like this | News stories tagged with: #vice media #meteoric rise #digital media

Lululemon’s brilliant dupe strategy should be duplicated by every brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company

[ Fast Company | 2023-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #company decided #big surprise #lulu

'New York Times' reports slower digital subscription growth and weakening ad revenue

The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York

[ Crains New York | 2023-05-10 18:44:39 UTC ]
More news stories like this | News stories tagged with: #bright spot #digital media

BISG Members Challenged to Rethink Publishing Supply Chain Strategies

The annual meeting, held on April 28 at the Harvard Club of New York, included a daylong program with panel discussions and presentations that highlighted accomplishments and key challenges facing BISG's members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #annual meeting #harvard club #panel discussions

Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | News stories tagged with: #ad formats #artificial intelligence #digital content

How Katie Porter's book tour became part of her quasi-national Senate campaign

Since releasing a book earlier this month, Rep. Katie Porter has been everywhere trying to pump sales. The tour has had the added effect of boosting her U.S. Senate bid. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-05-02 12:00:49 UTC ]
More news stories like this | News stories tagged with: #book tour

Attacks On The Nation’s Libraries Are About Class As Much As Censorship

If the more than 100 bills in state legislatures aiming to ban books fail, lawmakers want to cut library budgets — which could mean cuts to resources for America's most vulnerable. Continue reading at HuffPost

[ HuffPost | 2023-04-28 09:45:11 UTC ]
More news stories like this | News stories tagged with: #libraries

Nick Johnson, influential digital media ad leader, dies at 55

Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age

[ Advertising Age | 2023-04-20 18:45:34 UTC ]
More news stories like this | News stories tagged with: #creator economy #online publishing #digital media

National Library Week to Include 'Right to Read Day'

“ALA calls on readers everywhere to show our commitment to the First Amendment by doing something concrete to preserve it,” said ALA president Lessa Kanani'opua Pelayo-Lozada. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #opua pelayo-lozada

Nielsen Regains National Accreditation After 2021 Suspension

Just a few short weeks after Nielsen CEO David Kenny told Adweek the company was "making real progress" on earning back its accreditation status, the Media Rating Council lifted its suspension imposed in 2021. Top line The MRC first stripped Nielsen's accreditation of its national ratings in... Continue reading at AdWeek

[ AdWeek | 2023-04-17 15:00:00 UTC ]
More news stories like this | News stories tagged with: #top line #nielsen

Granta 163: Best of Young British Novelists 5 review – more solipsism than state of the nation

The latest celebration of emerging literary talent brings thrills, charm and emotional punch to the page. But this new generation have taken an inward turn compared with the more worldly themes of bygone yearsEvery decade since 1983, an editor of the literary quarterly Granta has tasked a panel... Continue reading at The Guardian

[ The Guardian | 2023-04-16 06:00:03 UTC ]
More news stories like this | News stories tagged with: #eleanor catton #derek owusu #sigrid rausing #literary fiction #novelists

Digital conglomerate buys right-wing app Parler

The digital media conglomerate Starboard said Friday it purchased the conservative social media site Parler and will temporarily take down the app as it undergoes a “strategic assessment.” Continue reading at ABC News

[ ABC News | 2023-04-14 20:47:19 UTC ]
More news stories like this | News stories tagged with: #digital media

How advertisers are addressing media wastage

Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday

[ Digiday | 2023-04-07 15:17:55 UTC ]
More news stories like this | News stories tagged with: #digital media

US National Book Foundation Names Its ‘5 Under 35’ Winners

The winners of the United States' '5 Under 35' honors are 34 or  younger and are chosen by selectors for the National Book Foundation. The post US National Book Foundation Names Its ‘5 Under 35’ Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-06 16:25:09 UTC ]
More news stories like this | News stories tagged with: #national book foundation

Here are the 2023 ‘5 Under 35’ honorees from The National Book Foundation.

Up and at ’em! The National Book Foundation announced the most recent crop of honorees under its 5 under 35 program, each of whom was chosen by a past winner. The titles include novels, and poetry and short story collections. Do give them a look! 2023 “5 under 35” honorees: Mateo... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-04 14:44:29 UTC ]
More news stories like this | News stories tagged with: #mateo askaripour #national book foundation

Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at Advertising Age

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth #arm hammer #digital media

Is Controlled Digital Lending on Borrowed Time?

At a long-awaited hearing last week, a federal judge sounded skeptical of the Internet Archive’s program to scan and lend library books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #borrowed time #internet archive

The National Book Critics Circle Awards Return to Manhattan

This year's National Book Critics Circle Awards, honoring books published in 2022, returned to its in-person format for the first time since 2019 to present awards to Joy Harjo, Hua Hsu, Ling Ma, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #in-person format #joy harjo #hua hsu #ling ma

Ukrainian Author Andrey Kurkov Among National Book Critics Circle Award Winners

A collection of fantastical short stories and a book of poems about escaping capitalist society were also among the 2022 winners. Continue reading at The New York Times

[ The New York Times | 2023-03-24 00:51:07 UTC ]
More news stories like this | News stories tagged with: #short stories

Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
More news stories like this | News stories tagged with: #video call #digital media