The Media Equation: Now to Sell Advertisers on Tablets

Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at 'The New York Times'

[ The New York Times | 2011-05-09 00:00:00 UTC ]
News tagged with: #media equation #sell advertisers #magazine publishers #making plans #digital revolution

Other Publishing stories related to: 'The Media Equation: Now to Sell Advertisers on Tablets'


Amazon’s Plan: “Sell Millions of Kindles in Brazil,” says Naggar

Through exclusive interviews with Amazon's David Naggar, author Paolo Coelho, and others, we get behind the scenes of Amazon's Kindle Store launch in Brazil this week. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david naggar #sell millions #exclusive interviews


Booksellers wait on Supreme Court decision: Could selling a used book become illegal?

A ruling on John Wiley & Sons Inc. v. Kirtsaeng – a case expected to come before the Supreme Court early next year – could make it illegal for non-profits and businesses to resell copyrighted works produced abroad. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-12-05 00:00:00 UTC ]
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UK newspaper Offering Subsidized Nexus 7 Tablet with Its Digital Subscription

The Daily will publish its final issue this month after News Corporation bigwigs decided to pull the plug on the original iPad-only newspaper, proving it’s not easy to sell subscriptions to enhanced print-style media to a digital audience. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital subscription #final issue #sell subscriptions #digital audience


News Corporation shutters The Daily tablet newspaper as of December 15th

News Corporation's The Daily was to have been a vanguard of the future, based on the past -- a tablet-focused newspaper that could get us back to paying subscriptions for our regular news fix. Not enough of us were as enthralled with the retro-future concept, however. While CEO Rupert Murdoch... Continue reading at Engadget

[ Engadget | 2012-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robert thomson #york post


‘The Hobbit’ Tops in Social Media

The books drawing the most interest on social media in November were mostly tied to movies, according to CoverCake, whose analytical tools track what is trending on various social media platforms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-03 00:00:00 UTC ]
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Bloomberg's Licencing Chief on How to Sell Your Content to Other Publishers and Partners

If you've got content you think other publishers want to buy, what do you need to do to to make it an attractive proposition?   A good example of a successful licencing operations is Bloomberg, which provides content to more than 600 publish ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #attractive proposition


Magazines Double Down On Tablet Commitment

The magazine industry’s faith in the future of tablets is not easing up, even though advertiser support for digital editions has been slow in coming and these platforms still represent a small fraction of overall distribution for most books. Continue reading at Folio Magazine

[ Folio Magazine | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #digital editions


Tablet Use, E-book Sales Grow Beyond Amazon, Nook

Tablets and other digital reading devices are expected to be big sellers this holiday season due in part to the growing number of devices available from a host of manufacturers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number


Nook tablets go on sale in UK

As anticipated, the Nook tablet e-readers, the Nook HD and HD+, have gone on sale in the UK today... Continue reading at The Bookseller

[ The Bookseller | 2012-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk today #nook tablets #nook hd


American City Business Journals Acquires Streetwise Media

CHARLOTTE, N.C., Nov. 16, 2012 (GLOBE NEWSWIRE) -- American City Business Journals, the nation's largest print and online publisher of local business news, has acquired Streetwise Media, a Boston-based digital media company that uses a community ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publisher


Tablet editions 'reinvigorating' print magazine brands, PPA claims

Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA. Continue reading at Media Week

[ Media Week | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet editions #research conducted


Hearst Advertising Worldwide hires Victoria Jacob-Luck

Victoria Jacob-Luck has joined Hearst Magazines UK as advertising director for its international sales offering, Hearst Advertising Worldwide UK. Continue reading at Media Week

[ Media Week | 2012-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising director


Tale of the Tablets

One day, the year 2012 may be remembered as the year of the multimedia tablet device. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
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Federated Media Shutters Its Direct Sales Business

In what could presage a foundational shift in the online advertising landscape, Federated Media Publishing will shut down its direct sales business, i.e. the division charged with selling standard display ads. On Thursday afternoon (Nov. 8) the company began informing employees that it would... Continue reading at AdWeek

[ AdWeek | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger scale #programmatic buying #programmatic platform


DC selling digital comics through Apple, Amazon, Barnes & Noble

In a move that could provide a boost to the small but growing digital comic book business, DC Comics has signed deals to sell comics through online stores owned by Apple, Amazon and Barnes & Noble. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #dc comics #signed deals


VHS and Vinyl: Why People Love Retro Media

The PBS Off Book series interviews creators and collectors about their favorite analog formats.  Continue reading at The Atlantic

[ The Atlantic | 2012-11-07 00:00:00 UTC ]
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European Commission : 10 Facts About Media and Content Industries

10 facts about media and content industries 1. Digitization has increased book sales. Expenditure on electronic books almost doubled each year in 2006-2010 but still amounts to only 3% of global book sales. Forecasts however predict that reve ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission #electronic books


Google Threatens French Media With Search Engine Ban

Yesterday will not be remembered as a great day in Google's history. As well as the vertiginous stock slide, which sliced 9% off its share value before trading was halted for a couple of hours, the search engine firm threatened war with the French media. L'horage dans le teacup is over a... Continue reading at Fast Company

[ Fast Company | 2012-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bad news


Tough luck, iPad, Android owners read tablet publications more often

More Americans are discovering what I did, after buying the original iPad more than two years ago: Reading ebooks, magazines and newspapers on a tablet is an immersive experience and often much more satisfying than print. Today, comScore says that in August, two out of every five US tablet... Continue reading at Betanews

[ Betanews | 2012-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading ebooks #immersive experience


Waterstones to sell Paperwhite 'end of the month'

The Kindle Paperwhite is go on sale through Waterstones stores by the end of the month, the... Continue reading at The Bookseller

[ The Bookseller | 2012-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waterstones stores #kindle paperwhite