The Media Equation: Now to Sell Advertisers on Tablets

Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at 'The New York Times'

[ The New York Times | 2011-05-09 00:00:00 UTC ]
News tagged with: #media equation #sell advertisers #magazine publishers #making plans #digital revolution

Other Publishing stories related to: 'The Media Equation: Now to Sell Advertisers on Tablets'


3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing


Amazon 'to put advertising on Kindles'

Amazon is reportedly readying an advertising push for displays on Kindle e-readers after pitching... Continue reading at The Bookseller

[ The Bookseller | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reportedly readying #kindle e-readers


Macmillan tests selling ebooks to libraries in two-year stretches

Major publishers are taking wildly different approaches to resolving the woes surrounding ebook lending at libraries: they're experimenting with both the short-yet-cheap subscription as well as an expensive option to pay only once for perpetual use. Sure enough, we're now seeing the middle road.... Continue reading at Engadget

[ Engadget | 2013-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pilot project #door open #gain traction #perennial favorite


Selling Abroad: Fifty Shades Dominates, Again

J.K. Rowling’s The Casual Vacancy debuted at #3 on the fiction chart in Spain in December, good enough to place it right behind Fifty Shades of Grey, which held steady at #2. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling abroad #fiction chart #fifty shades #held steady


Lance Armstrong and His Publishers Sued for Fraud, False Advertising

Two California men have sued Lance Armstrong and his book publishers for fraud and false advertising, claiming that Armstrong's two best-selling memoirs were bunk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lance armstrong #book publishers


'Record' tablet sales for Apple

Apple sold a "record" 22.9 million iPads during its last quarter but failed to meet... Continue reading at The Bookseller

[ The Bookseller | 2013-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet sales


'Phenomenal' tablet sales at Dixons

Dixons' strong Christmas trading was spurred on by tablet sales, the electrical goods... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet sales


PublishNews Brazil: Amazon Opens Kiosks to Sell Kindles in Brazil

This week on PublishNews Brazil: Amazon partners with a kiosk-retailer to sell Kindles in Brazil, Kobo launches two new ereaders, 33% of Brazilians read a book last month. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishnews brazil #sell kindles #amazon partners #kobo launches


Goul-Wheeker joins Green Star Media

Non-executive chairman of Blackwell's, Trevor Goul-Wheeker, has joined sports publishing firm... Continue reading at The Bookseller

[ The Bookseller | 2013-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #non-executive chairman #trevor goul-wheeker


Belgian Media Planning Shared Digital Content Passport

Fresh from apparently wrangling online content fees from Google last month, Belgian newspaper websites will, in 2013, launch an industry-wide platform to take back their readers. Major Flemish- and French-language newspaper publishers, magazine publ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
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Pearson buys a small stake in Nook Media, wants a fast track for digital education

Publishers often want to work closely with ebook outlets -- possibly a little too closely -- but it's rare that they involve themselves directly. Pearson is taking that uncommon step by making a 5 percent, $89.5 million investment in Nook Media, the joint venture between Barnes & Noble and... Continue reading at Engadget

[ Engadget | 2012-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joint venture #barnes noble #made public #sea change


Pearson to Invest $89.5 Million in Barnes & Noble's Nook Media

Publishing and education company Pearson PLC agreed to invest $89.5 million for a 5 percent stake in Barnes & Noble Inc.'s digital-business unit, Nook Media LLC. Continue reading at AllThingsD

[ AllThingsD | 2012-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #nook media


Pearson invests in Nook tablets

UK publisher Pearson says it will invest in the Nook series of e-readers and tablets, buying a 5% stake in the business for $89.5m (£55.5m). Continue reading at BBC News

[ BBC News | 2012-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook tablets #pearson invests #5% stake


Bookstore, Electronics Chains to Sell Kindles in Brazil

Amazon closed a deal in Brazil with Bookstore chain Livraria da Vila to sell Kindles through the remainder of 2012 until January 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell kindles


USA’s Top-Selling Print Books of 2012 from Nielsen

It comes as no surprise that Nielsen BookScan's top-selling print book lists for 2012 are dominated by Fifty Shades and the Hunger Games. See what else is on the lists. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen bookscan #fifty shades #hunger games


Google Play Now Selling Books and Movies in Russia

A week after Apple opened the Russian iTunes Store, users can now download books and movies from the Russian Google Play Store. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play #selling books #download books


Should Book Editors Be Involved in Social Media Engagement?

The cry has gone out that publishers need to engage more with readers. Who is the right person for the job? Editors? Marketers? Or should it be the authors? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book editors


Amazon’s Plan: “Sell Millions of Kindles in Brazil,” says Naggar

Through exclusive interviews with Amazon's David Naggar, author Paolo Coelho, and others, we get behind the scenes of Amazon's Kindle Store launch in Brazil this week. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david naggar #sell millions #exclusive interviews


Booksellers wait on Supreme Court decision: Could selling a used book become illegal?

A ruling on John Wiley & Sons Inc. v. Kirtsaeng – a case expected to come before the Supreme Court early next year – could make it illegal for non-profits and businesses to resell copyrighted works produced abroad. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-12-05 00:00:00 UTC ]
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UK newspaper Offering Subsidized Nexus 7 Tablet with Its Digital Subscription

The Daily will publish its final issue this month after News Corporation bigwigs decided to pull the plug on the original iPad-only newspaper, proving it’s not easy to sell subscriptions to enhanced print-style media to a digital audience. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital subscription #final issue #sell subscriptions #digital audience